{"id":17897,"date":"2019-12-19T11:30:51","date_gmt":"2019-12-19T11:30:51","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=17897"},"modified":"2019-12-20T17:52:49","modified_gmt":"2019-12-20T17:52:49","slug":"every-youtube-video-must-be-categorised-before-2020-or-face-penalties","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/every-youtube-video-must-be-categorised-before-2020-or-face-penalties\/","title":{"rendered":"EVERY YouTube video must be categorised before 2020 or face penalties"},"content":{"rendered":"<h4><span style=\"color: #3366ff;\">YouTube have updated their policies meaning that every video needs to designate whether it is made for children or face potential consequences.<\/span><\/h4>\n\n\n<p>Every video on YouTube must mark it&#8217;s content as &#8216;Made For Kids&#8217; or &#8216;Not Made For Kids&#8217; by January 1st, 2020. Creators who don&#8217;t designate their videos before the deadline face the potential to lose out on views and access to their videos.<\/p>\n\n\n\n<p>The policy brings YouTube in-line with the <a href=\"https:\/\/www.ftc.gov\/news-events\/blogs\/business-blog\/2019\/11\/youtube-channel-owners-your-content-directed-children\">Children&#8217;s Online Privacy Protection Act<\/a> (COPPA). YouTube and parent company Google were recently sued based on the act, for using information on children to present them with personalised advertising. Whilst it is only a US law, the changes to YouTube&#8217;s policy will be made globally. <\/p>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color\"> There is also the potential to lose out on features on each video, such as comments which won&#8217;t be available. Likes\/dislikes and subscription numbers will also be hidden on &#8216;Made For Kids&#8217; content to ensure minimum engagement from children on the platform.  <br \/>Content that is marked as &#8216;Made For Kids&#8217; will not serve personalised adverts on <a href=\"https:\/\/0123movie.net\/\">123movies<\/a>.  It is part of YouTube&#8217;s emphasis on making their open platform a safe and responsible place for children who can be at risk to exposure online.  <br \/>Content marked as &#8216;Made For Kids&#8217; must specifically be for a young audience, not simply open for children to watch.    <\/p>\n\n\n\n<p><strong>When deciding whether content is &#8216;Made For Kids&#8217;, creators must consider:<\/strong><\/p>\n\n\n\n<ul><li>Subject matter of the video (e.g. educational content for preschoolers).<\/li><li>Whether children are your intended or actual audience for the video.<\/li><li>Whether the video includes child actors or models.<\/li><li>Whether the video includes characters, celebrities, or toys that appeal to children, including animated characters or cartoon figures.<\/li><li>Whether the language of the video is intended for children to understand.<\/li><li>Whether the video includes activities that appeal to children, such as play-acting, simple songs or games, or early education.<\/li><li>Whether the video includes songs, stories, or poems for children.<\/li><li>Any other information you may have to help determine your video\u2019s audience, like empirical evidence of the video\u2019s audience.<\/li><\/ul>\n\n\n\n<p><strong>YouTube will use machine learning to help them identify what content is Made For Kids, scanning for videos with &#8220;an emphasis on&#8221;:<\/strong><\/p>\n\n\n\n<ul><li>Children or children\u2019s characters.<\/li><li>Popular children\u2019s programming or animated characters.<\/li><li>Play-acting, or stories using children\u2019s toys.<\/li><li>Child protagonists engaging in common natural play patterns such as play-acting and\/or imaginative play.&nbsp;<\/li><li>Popular children\u2019s songs, stories or poems.<\/li><\/ul>\n\n\n\n<p>YouTube have given creators 4 months to make the changes to their videos in the newly launched YouTube Studio. However, a lot of older videos and channels will be affected by the changes as well as creators who may have missed the memo &#8211; even if YouTube have tried to make it clear.<\/p>\n\n\n\n<p><strong>Creators&nbsp;and parents must&nbsp;now&nbsp;consider:<\/strong><\/p>\n\n\n\n<ul><li><strong>Understand COPPA and your legal responsibilities as a creator<\/strong>. You can learn more about COPPA&nbsp;<a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/complying-coppa-frequently-asked-questions\">here<\/a>. You need to consider your applicable legal obligations when evaluating whether your content may be made for kids, including how the age of a child is defined in your country. Consult legal counsel if you have additional questions.<\/li><li><strong>Understand our Terms of Service and your responsibilities as a general YouTube user<\/strong>. YouTube is a general-audience site; our Terms of Service are clear that users may use the service if they are above 13 or the relevant minimum age in their country. We recommend parents use&nbsp;<a href=\"https:\/\/www.youtube.com\/kids\/\">YouTube Kids<\/a>&nbsp;if they plan to allow kids to watch independently.<\/li><li><strong>Learn about other ways to monetize<\/strong>. We\u2019ll continue to serve non personalized ads (ads that are shown based on context rather than on user data). This&nbsp;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2454017\">Help Center article<\/a>&nbsp;outlines some types of non personalized ads under \u201cContent targeting\u201d.&nbsp;<\/li><li><strong>If you\u2019re a parent, make sure you\u2019re aware of YouTube Kids and its&nbsp;<a href=\"https:\/\/www.youtube.com\/kids\/\">benefits<\/a>.<\/strong><\/li><\/ul>\n\n\n\n<p><strong><a href=\"https:\/\/www.ftc.gov\/news-events\/blogs\/business-blog\/2019\/11\/youtube-channel-owners-your-content-directed-children\">Find&nbsp;out&nbsp;more&nbsp;about&nbsp;COPPA&nbsp;and&nbsp;YouTube&nbsp;here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube have updated their policies meaning that every video needs to designate whether it is made for children or face potential consequences. Every video on YouTube must mark it&#8217;s content as &#8216;Made For Kids&#8217; or &#8216;Not Made For Kids&#8217; by January 1st, 2020. Creators who don&#8217;t designate their videos before the deadline face the potential to lose out on views and access to their videos. The policy brings YouTube in-line with the Children&#8217;s Online Privacy Protection Act (COPPA). YouTube and parent company Google were recently sued based on the act, for using information on children to present them with personalised&#8230;<\/p>\n","protected":false},"author":12,"featured_media":17898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628],"tags":[3848,6181,11691,5823,5579,774,6180,11692,69,6582,590,70],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EVERY YouTube video must be categorised before 2020 or face penalties - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/every-youtube-video-must-be-categorised-before-2020-or-face-penalties\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EVERY YouTube video must be categorised before 2020 or face penalties - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"YouTube have updated their policies meaning that every video needs to designate whether it is made for children or face potential consequences. Every video on YouTube must mark it&#8217;s content as &#8216;Made For Kids&#8217; or &#8216;Not Made For Kids&#8217; by January 1st, 2020. Creators who don&#8217;t designate their videos before the deadline face the potential to lose out on views and access to their videos. The policy brings YouTube in-line with the Children&#8217;s Online Privacy Protection Act (COPPA). 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