{"id":17042,"date":"2019-08-06T15:08:10","date_gmt":"2019-08-06T15:08:10","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=17042"},"modified":"2019-08-06T15:08:12","modified_gmt":"2019-08-06T15:08:12","slug":"spotify-hits-2-million-users-in-india","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-hits-2-million-users-in-india\/","title":{"rendered":"Spotify hits 2 million users in India"},"content":{"rendered":"<h4><span style=\"color: #3366ff;\">After just 5 months in the country Spotify has made a massive mark in India with more than 2 million users.<\/span><\/h4>\n\n\n<p>Spotify launched in India earlier this year in March and were off to a flying start. After just 5 days in the region Spotify announced that they had already gained <a href=\"http:\/\/routenote.com\/blog\/5-days-in-india-and-spotify-already-has-1-million-users\/\">1 million active users<\/a> on both free and Premium.<\/p>\n\n\n\n<p>That uptake is still going strong with Spotify revealing they now have over 2 million users in India. The figure was revealed by Spotify&#8217;s Head of Global Markets, Cecilia Qvist, at the annual Rise tech startup conference in Hong Kong.<\/p>\n\n\n\n<p>At the conference Qvist spoke on how they are still looking to launch in my new and emerging markets beyond the existing 79 where Spotify is available. She explained: &#8220;Just look at the penetration of mobile phones, for example, across the globe. I think it&#8217;s almost five billion, right? And we have 217 million users, so there is much, much more room to grow.&#8221;<\/p>\n\n\n\n<p>Spotify are also betting big on their new Spotify Lite app helping to reach lots more users, with a build based around less data consumption and running more efficiently on older devices. Qvist continued: &#8220;It has 90% of the same attributes as our core product but is installing much faster.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After just 5 months in the country Spotify has made a massive mark in India with more than 2 million users. Spotify launched in India earlier this year in March and were off to a flying start. After just 5 days in the region Spotify announced that they had already gained 1 million active users on both free and Premium. That uptake is still going strong with Spotify revealing they now have over 2 million users in India. The figure was revealed by Spotify&#8217;s Head of Global Markets, Cecilia Qvist, at the annual Rise tech startup conference in Hong Kong&#8230;.<\/p>\n","protected":false},"author":12,"featured_media":17043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[98,4083,434,4371,1038,2614,825,2381],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify hits 2 million users in India - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Just 5 months after they launched in India, Spotify has made a massive mark in India with more than 2 million listeners on Free and Premium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-hits-2-million-users-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify hits 2 million users in India - 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