{"id":169,"date":"2008-11-19T06:00:48","date_gmt":"2008-11-19T05:00:48","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=169"},"modified":"2022-06-09T12:32:45","modified_gmt":"2022-06-09T11:32:45","slug":"retail-site-promotion","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/retail-site-promotion\/","title":{"rendered":"Retail Site Promotion"},"content":{"rendered":"<p class=\"MsoNormal\"><!--[if gte mso 9]><xml> <w:worddocument> <w:view>Normal<\/w:view> <w:zoom>0<\/w:zoom> <w:punctuationkerning><\/w:punctuationkerning> <w:validateagainstschemas><\/w:validateagainstschemas> <w:saveifxmlinvalid>false<\/w:saveifxmlinvalid> <w:ignoremixedcontent>false<\/w:ignoremixedcontent> <w:alwaysshowplaceholdertext>false<\/w:alwaysshowplaceholdertext> <w:compatibility> <w:breakwrappedtables><\/w:breakwrappedtables> <w:snaptogridincell><\/w:snaptogridincell> <w:wraptextwithpunct><\/w:wraptextwithpunct> <w:useasianbreakrules><\/w:useasianbreakrules> <w:dontgrowautofit><\/w:dontgrowautofit> <w:usefelayout><\/w:usefelayout> <\/w:compatibility> <w:browserlevel>MicrosoftInternetExplorer4<\/w:browserlevel> <\/w:worddocument> <\/xml><![endif]--><!--[if gte mso 9]><xml> <w:latentstyles DefLockedState=\"false\" LatentStyleCount=\"156\"> <\/w:latentstyles> <\/xml><![endif]--> <span lang=\"EN-GB\">The front page of a music retail site is usually plastered with recommendations or featured bands. They are being promoted because the site thinks it can make money by selling them. You want to be one of those bands that gets the support of a big retailer, don\u2019t you? Good. So, you need to offer the site something special to make them pay attention to you. If you\u2019re just a small fish, then you need to prove to them how all that\u2019s preventing you from becoming big time is a lack of promotion, and that if they help you, they\u2019ll reap extra rewards.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"> <\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\">Primarily you need to have a package that\u2019s commercially viable. Retailers won\u2019t bother putting you up on their front-page pedestal if they don\u2019t think they\u2019re maximising the potential that space has to offer. Sorry, but there it is. Commercially viable doesn\u2019t mean you have to sell out and go pop, quite the opposite, it means you have to have something unique and attractive about your music, your image or both, that will make people take notice and want a piece of you. Figure out what this is. Think about the image that you\u2019re presenting of yourself and play to that. <\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"EN-GB\"> <\/span><\/p>\n<p><span style=\"font-size: 12pt; font-family: &quot;Times New Roman&quot;;\">Capitalise upon your strengths, match them up to the audience of the retailer that you\u2019re approaching and give them a ready made package. Get together tracks, pictures, press releases, merchandise, everything you can muster, and give the retailer a bundle that they can just plug in to. It\u2019s a big effort, but a big payoff if you can beat the crowd of artists who want that slot.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The front page of a music retail site is usually plastered with recommendations or featured bands. They are being promoted because the site thinks it can make money by selling them. You want to be one of those bands that gets the support of a big retailer, don\u2019t you? Good. So, you need to offer the site something special to make them pay attention to you. If you\u2019re just a small fish, then you need to prove to them how all that\u2019s preventing you from becoming big time is a lack of promotion, and that if they help you, they\u2019ll&#8230;<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[143],"tags":[125,29,28,193],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail Site Promotion - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/retail-site-promotion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Site Promotion - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"The front page of a music retail site is usually plastered with recommendations or featured bands. 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