{"id":148,"date":"2008-11-12T16:00:20","date_gmt":"2008-11-12T15:00:20","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=148"},"modified":"2022-06-09T12:32:47","modified_gmt":"2022-06-09T11:32:47","slug":"self-promotion-i","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/self-promotion-i\/","title":{"rendered":"Self Promotion I:"},"content":{"rendered":"

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The web has made it far easier to promote and profit from music. So much so that it\u2019s now possible for bands<\/a> to succeed in a big way without having the big finances and professional experience of a record label behind them. This is great news for bands starting up in the music business, but it doesn\u2019t mean that success is going to happen by itself, overnight. <\/span><\/p>\n

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The reasons that record labels have lost ground over the last few years are many: most important was their unwillingness to embrace digital as the future of music retail, but the fact that online media also made it easier for musicians to look after the business of running their career for themselves.<\/span><\/p>\n

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Not having people from a label looking after promotion, gig booking, logistics, merchandising and the many other things that go together to make a band successful does mean that you don\u2019t have to pay for that work, but it does mean that you\u2019ve got to do it yourself.<\/span><\/p>\n

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Don\u2019t be put off \u2013 the rewards are there, and they\u2019re greater and closer than ever before. It\u2019s just that to get to them you\u2019ve got to be creative, dedicated, willing and most of all, more smart and cunning than the lovechild of Machiavelli and a fox with a master\u2019s in cunning from Oxford university of Cunning<\/a>.<\/span><\/p>\n

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The web has made it far easier to promote and profit from music. So much so that it\u2019s now possible for bands to succeed in a big way without having the big finances and professional experience of a record label behind them. This is great news for bands starting up in the music business, but it doesn\u2019t mean that success is going to happen by itself, overnight. The reasons that record labels have lost ground over the last few years are many: most important was their unwillingness to embrace digital as the future of music retail, but the fact that…<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,1,143],"tags":[161,125,159,128,142,154,160],"acf":[],"yoast_head":"\nSelf Promotion I: - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/self-promotion-i\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Self Promotion I: - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"The web has made it far easier to promote and profit from music. 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