{"id":144,"date":"2008-11-11T11:59:52","date_gmt":"2008-11-11T10:59:52","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=144"},"modified":"2022-06-09T12:32:47","modified_gmt":"2022-06-09T11:32:47","slug":"advantages-of-digital-distribution-iii","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/advantages-of-digital-distribution-iii\/","title":{"rendered":"Advantages of Digital Distribution III:"},"content":{"rendered":"

<\/p>\n

Perversely, focussing on digital music sales can make the physical products you release more desireable. Think about Radiohead: In Rainbows<\/a>. They put it out basically free over the net, and sold lush, limited edition vinyl and cd box sets, which sold 100,000 copies, and is currently changing hands for about $200 on ebay.<\/span><\/p>\n

<\/span><\/p>\n

CD sales have taken a nosedive since music went digital, but LP and EP sales on vinyl have levelled out: according to the RIAA<\/a> they even increased by 46% between 2006 and 2007, to 1.3 million units in 2007. The industry opinion is that this is because the real fans want a piece of their favourite band; a lovely artefact to hold and stroke and show off… Make the most of it! If your digital sales are good, that means there\u2019s an opportunity to make a premium on really well produced physical material. If you can give your fans something special, that also has a premium because of its scarcity, then they\u2019ll happily pay you for it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Perversely, focussing on digital music sales can make the physical products you release more desireable. Think about Radiohead: In Rainbows. They put it out basically free over the net, and sold lush, limited edition vinyl and cd box sets, which sold 100,000 copies, and is currently changing hands for about $200 on ebay. CD sales have taken a nosedive since music went digital, but LP and EP sales on vinyl have levelled out: according to the RIAA they even increased by 46% between 2006 and 2007, to 1.3 million units in 2007. The industry opinion is that this is because…<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,1,143],"tags":[157,128,155,158,138,156],"acf":[],"yoast_head":"\nAdvantages of Digital Distribution III: - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/advantages-of-digital-distribution-iii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advantages of Digital Distribution III: - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Perversely, focussing on digital music sales can make the physical products you release more desireable. Think about Radiohead: In Rainbows. They put it out basically free over the net, and sold lush, limited edition vinyl and cd box sets, which sold 100,000 copies, and is currently changing hands for about $200 on ebay. CD sales have taken a nosedive since music went digital, but LP and EP sales on vinyl have levelled out: according to the RIAA they even increased by 46% between 2006 and 2007, to 1.3 million units in 2007. 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