{"id":13957,"date":"2018-03-26T16:05:33","date_gmt":"2018-03-26T16:05:33","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=13957"},"modified":"2018-03-27T10:44:51","modified_gmt":"2018-03-27T10:44:51","slug":"saavn-joins-rival-music-service-jiomusic-rule-indian-music","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/saavn-joins-rival-music-service-jiomusic-rule-indian-music\/","title":{"rendered":"Saavn and Jiomusic join together to become India’s top dog for music"},"content":{"rendered":"

As Spotify prepare to start streaming in India the country’s biggest native music services have joined forces in a massive deal.<\/h4>\n

Saavn have just announced a major partnership with rival music service JioMusic that puts their combined value at over $1 billion. Indian corporation giant Reliance Industries Limited (RIL) were behind the giant deal and sees a potential music superpower created in India as reports suggest that Spotify plan to launch there later this year.<\/p>\n

RIL have acquired a partial stake in Saavn for $104 million as part of the deal said the company in a statement. They have pledged to invest another $100 million into the new Saavn\/JioMusic platform as well as $20 million upfront “for growth and expansion of the platform into one of the largest streaming services in the world”.<\/p>\n

RIL said in a statement that the “integrated business will be developed into a media platform of the future with global reach, cross-border original content, an independent artist marketplace, consolidated data and one of the largest mobile advertising mediums”.<\/p>\n

Saavn’s Co-Founder and CEO, Rishi Malhotra says: “The investment and combination of our music assets with Saavn underlines our commitment to further boost the digital ecosystem and provide unlimited digital entertainment services to consumers over a strong uninterrupted network.<\/p>\n

“We are delighted to announce this partnership with Saavn, and believe that their highly experienced management team will be instrumental in expanding Jio-Saavn to an extensive user base, thereby strengthening our leadership position in the Indian streaming market.”<\/p>\n

Director of RIL and chief of strategy at Jio, Akash Ambani added: “The investment and combination of our music assets with Saavn underlines our commitment to further boost the digital ecosystem and provide unlimited digital entertainment services to consumers over a strong uninterrupted network.<\/p>\n

“We are delighted to announce this partnership with Saavn, and believe that their highly experienced management team will be instrumental in expanding Jio-Saavn to an extensive user base, thereby strengthening our leadership position in the Indian streaming market.”<\/p>\n","protected":false},"excerpt":{"rendered":"

As Spotify prepare to start streaming in India the country’s biggest native music services have joined forces in a massive deal. Saavn have just announced a major partnership with rival music service JioMusic that puts their combined value at over $1 billion. Indian corporation giant Reliance Industries Limited (RIL) were behind the giant deal and sees a potential music superpower created in India as reports suggest that Spotify plan to launch there later this year. RIL have acquired a partial stake in Saavn for $104 million as part of the deal said the company in a statement. They have pledged…<\/p>\n","protected":false},"author":12,"featured_media":13958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[4083,6936,1496,9820,3456,2075,28,773,9823,9821,9822,5539,825,422],"acf":[],"yoast_head":"\nSaavn and Jiomusic join together to become India's top dog for music - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"As Spotify prepare to start streaming in India the country's biggest native music services have joined forces in a massive deal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/saavn-joins-rival-music-service-jiomusic-rule-indian-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saavn and Jiomusic join together to become India's top dog for music - 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