{"id":13339,"date":"2017-11-10T12:30:03","date_gmt":"2017-11-10T12:30:03","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=13339"},"modified":"2017-11-10T16:04:39","modified_gmt":"2017-11-10T16:04:39","slug":"musical-ly-making-800m-teens-lip-syncing-music","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/musical-ly-making-800m-teens-lip-syncing-music\/","title":{"rendered":"How Musical.ly are making $800m from teens lip-syncing to music"},"content":{"rendered":"<h4>Musical.ly are looking to sell their app which in the space of 3 years has gone from a platform to share yourself lip syncing to an asset worth hundreds-of-millions.<\/h4>\n<p>If you wanted to become a multi-millionaire, almost billionaire what would you do to reach it? Become a major stock investor? Innovate in a world of abundant tech? Become a AAA actor? Well apparently making kids lip-sync to songs will just about do it.<\/p>\n<p>Shanghai based company Musical.ly have built a massively popular platform in recent years. Their app allows users to lip-sync along to their favourite songs and upload it for all to see. They will now be selling to a Chinese media startup, Jinri Toutia, which bought Flipagram a video\/photo sharing service at the start of this year.<\/p>\n<p>The deal hasn&#8217;t been closed yet so the price is still to be fully determined but various publications are putting it at $800 million whilst the <a href=\"https:\/\/www.wsj.com\/articles\/lip-syncing-app-musical-ly-is-acquired-for-as-much-as-1-billion-1510278123?mod=e2tw\">Wall Street Journal<\/a> reckon it could be as high as $1 billion. With the deal seemingly pretty secure however it&#8217;s unlikely that Jinri Toutia will have to hit the billion mark to persuade them, $800 million for a lip-syncing app seems more than enough.<\/p>\n<p>Whilst Musical.ly&#8217;s story is impressive having built themselves up in such a short time, solely through a mobile app&#8217;s success, selling so soon and 1 year after funding with a valuation of $500 million it may be the peak before the fall for the app.<\/p>\n<p>According to the company their app has 60 million users though how many of them remain active is unknown. Perhaps Jinri Toutia have a big plan for keeping the app relevant or translating those users elsewhere but it seems like whether $800 mil or $1 bil that Musical.ly&#8217;s creators are getting a sweet deal here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Musical.ly are looking to sell their app which in the space of 3 years has gone from a platform to share yourself lip syncing to an asset worth hundreds-of-millions. If you wanted to become a multi-millionaire, almost billionaire what would you do to reach it? Become a major stock investor? Innovate in a world of abundant tech? Become a AAA actor? Well apparently making kids lip-sync to songs will just about do it. Shanghai based company Musical.ly have built a massively popular platform in recent years. Their app allows users to lip-sync along to their favourite songs and upload it&#8230;<\/p>\n","protected":false},"author":12,"featured_media":13340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[235,263,9403,9404,5582,9402,7062,28,6855,134,558,2887],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Musical.ly are making $800m from teens lip-syncing to music - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Musical.ly are selling their app which in 3 years has gone from a platform to share yourself lip syncing to an asset worth hundreds-of-millions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/musical-ly-making-800m-teens-lip-syncing-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Musical.ly are making $800m from teens lip-syncing to music - 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