{"id":131,"date":"2008-11-07T19:57:08","date_gmt":"2008-11-07T18:57:08","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=131"},"modified":"2022-06-09T12:32:48","modified_gmt":"2022-06-09T11:32:48","slug":"top-20-digital-music-promotions-from-oct-2008-acdc-pink-and-more","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/top-20-digital-music-promotions-from-oct-2008-acdc-pink-and-more\/","title":{"rendered":"Top 20 Digital Music Promotions From Oct 2008, ACDC, Pink and More!"},"content":{"rendered":"

The team over at MusicAlley<\/a> have put together an amazing list of music promotions that happened in October. This is the first time I have come across their lists and it seems as though they do them every month. Enjoy!
\n<\/strong><\/p>\n

1. AC\/DC Excel video (above)<\/strong>. Sony BMG turned the new video from the Aussie rockers into an ASCII-art video, embedded into an Excel spreadsheet. The idea: fans would be able to email it round workplaces without fear of getting carpeted by bosses. Watch It<\/a><\/p>\n

2. Pink branded iPhone application<\/strong>. Sony released a free branded iPhone app for Pink\u2019s new Funhouse album, with 30-second previews of tracks, as well as photos, news and a discography. Cleverly, it had direct links to buy the songs on the iTunes Store. Download It<\/a><\/p>\n

3. Ben Folds The Sounds Of Last Night<\/strong>. Another wizard-wheeze from Folds, who\u2019s one of the more digitally-savvy artists around. He\u2019s recording one track a night on his US tour, and releasing it the next day on iTunes as a digital download. It\u2019s a distro deal, then, but also a great way of promoting his music. More Info<\/a><\/p>\n

\"\"<\/a><\/strong>4. A Cursive Memory cameraphone codes<\/strong>. Cameraphone (or \u2018QR\u2019) codes are popular in Japan, but pretty much unknown in the rest of the world. However, US band A Cursive Memory is using the technology through an app called ScanLife. Codes are placed on posters for the band\u2019s new album, and when photographed using a ScanLife-equipped mobile, the user is taken to a WAP site to get free wallpapers, watch a video and buy ringtones. More Info<\/a><\/p>\n

5. Dido Nectar compo<\/strong>. UK loyalty scheme Nectar has recently launched its own digital music store, and to promote it they\u2019re holding a competition to win a trip to the US to Dido\u2019s album-launch party. What Dido gets out of it is an enormous mail-shot to Nectar\u2019s UK customers – and prime placement on their music store too. More Info<\/a><\/p>\n

6. Zune artist podcasts<\/strong>. Microsoft is launching a series of artist-focused podcasts for its Zune player, branded as \u2018The Green Room\u2019 (isn\u2019t that also the name of Nokia\u2019s music TV show?). It\u2019s kicking off with Common, Oasis, T.I, Dierks Bentley and Seun Kuti. More Info<\/p>\n

7. Asylum Records online games<\/strong>. Hip-hop label Asylum Records teamed up with web games firm PopJax to launch a series of online games based on its artists. They take the form of customised quiz games with video and trivia questions, to be hosted on both companies\u2019 websites, as well as on MySpace. More Info<\/a><\/p>\n

\"\"<\/strong>8. Nick Harrison in The Secret World of Sam King<\/strong>. Universal Music Group has been breaking new artists in Bebo\u2019s online TV drama The Secret World of Sam King – for example, singer\/songwriter Nick Harrison, whose video fans of the show were invited to appear in. The show was getting 100,000 people tuning in a day at the height of its run. More Info<\/a><\/p>\n

9. Tool getting creative with Guitar Hero World Tour<\/strong>. Rock band Tool didn\u2019t just want to license tracks to the new Guitar Hero game – they asked if they could be involved creatively, and ended up designing a virtual venue based on their artwork and videos. More Info<\/a><\/p>\n

10. Britney Spears joined Twitter<\/strong>. In fact, Britney\u2019s post-insanity comeback is pretty Web 2.0 savvy on all fronts, but Twitter is the one that\u2019s got most publicity. It started badly, with pure promotional messages, but has since evolved into a more conversational feed. You can laugh at the idea of signing up to updates on what Spears has been up to with the kids, but Britney\u2019s people are clearly getting the hang of this new fan interaction thingy. Read Her Tweets<\/a><\/p>\n

11. John Legend Spotify exclusive<\/strong>. We\u2019ve been hearing pretty universal praise for new streaming service Spotify in recent weeks, but the company isn\u2019t resting on its laurels. It bagged an exclusive pre-release stream of John Legend\u2019s new album Evolver for its Swedish paying users, who got to listen to the album the weekend before its release. More Info<\/a><\/p>\n

12. E-postcards from Ricky Martin<\/strong>. Nowadays, Livin\u2019 La Vida Loca means paying $3.99 to send a personalised Ricky Martin video greeting to your friends over the internetweb. No, really. Ricky is the first celeb on board Postcards From The Stars, a Puerto Rican venture. He recorded greetings for 100 Spanish and 100 English names, 100 city names and 50 special occasions – and these are then strung together for the e-vid-cards. More Info<\/a><\/p>\n

\"\"<\/strong>13. Nokia\u2019s Comes With Music benches<\/strong>. How to promote your new Comes With Music service (apart from splurging on radio and TV ads, obviously)? If you\u2019re Nokia, you send some colourful benches travelling around the country, which when sat on, allow people to listen to some of the UK\u2019s favourite tunes. Nifty, even if one of those tunes – Hey Jude – isn\u2019t actually available on Comes With Music). More Info<\/a><\/p>\n

14. REPO soundtrack on BitTorrent<\/strong>. Less of a marketing scheme, more of a hopeful piracy deterrent, this. Film director Darren Bousman (of Saw fame) urged fans to upload fake versions of the soundtrack to his new film REPO to BitTorrent, to foil pirates. It probably won\u2019t work, but drums up awareness of the film nicely. More Info<\/a><\/p>\n

15. Christina Aguilera iLike video exclusive<\/strong>. Christina is the latest star to sign up for some exclusive marketing on music site iLike. In her case, she debuted the video for her new Keeps Gettin\u2019 Better single on the site – and iLike said she was the first major artist to do so. We would say iLike is the new MTV, if there weren\u2019t 18 other music sites also claiming to be the new MTV\u2026 More Info<\/a><\/p>\n

16. Snow Patrol also get a branded iPhone app<\/strong>. It came out the same week as Pink\u2019s, which in our book makes a HOT TREND. Anyway, Snow Patrol\u2019s took a more arty approach, getting users to unfold coloured paper to discover lyrics and videos. It was free, and has apparently been going great guns on the App Store. Download It<\/a><\/p>\n

17. Nokia\u2019s N-Gage Dance Fabulous game<\/strong>. Okay, this doesn\u2019t come out until next year, but it was announced in October, so counts. It\u2019s a mobile game for phones with Nokia\u2019s N-Gage platform on, and is a music rhythm game. However, the marketing angle is that it\u2019ll feature a new artist, Cindy Gomez, whose songs will be in the game, as well as her avatar. Ex-Eurythmic Dave Stewart brokered the deal, as part of his ambassadorial role with Nokia. More Info<\/a><\/p>\n

18. Queen + Paul Rodgers\u2019 virtual world listening party<\/strong>. You might think that artists doing stuff in virtual worlds is so 2007, but that didn\u2019t stop Queen from commissioning a warehouse-themed virtual world to hold a listening party for their new album. Visiting fans could stream the album, watch archive videos and buy merchandise. More Info<\/a><\/p>\n

19. Pepsi Maxcast on MySpace<\/strong>. Pepsi has rounded up a bunch of \u2018tastemakers\u2019 to curate collections of their favourite music, to be streamed to users via embedded players on MySpace. Among the initial batch of curators are indie frontman Carl Barat and dancebloke Sam Sparro. The site will also include interviews and video profiles of the curators, as well as a section for unsigned bands. Have A Look<\/a><\/p>\n

20. Tap Tap Revenge: Nine Inch Nails version<\/strong>. iPhone game Tap Tap Revenge has been around for a while now as a free download, but there\u2019s now a premium version featuring songs from the last two Nine Inch Nails albums for users to tap along to. It costs $4.99 in the US, and ties in with a competition for NIN gig tickets and a signed guitar. Download It<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The team over at MusicAlley have put together an amazing list of music promotions that happened in October. This is the first time I have come across their lists and it seems as though they do them every month. Enjoy! 1. AC\/DC Excel video (above). Sony BMG turned the new video from the Aussie rockers into an ASCII-art video, embedded into an Excel spreadsheet. The idea: fans would be able to email it round workplaces without fear of getting carpeted by bosses. Watch It 2. Pink branded iPhone application. Sony released a free branded iPhone app for Pink\u2019s new Funhouse…<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[697,174,698,128,179,696],"acf":[],"yoast_head":"\nTop 20 Digital Music Promotions From Oct 2008, ACDC, Pink and More! - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/top-20-digital-music-promotions-from-oct-2008-acdc-pink-and-more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 20 Digital Music Promotions From Oct 2008, ACDC, Pink and More! - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"The team over at MusicAlley have put together an amazing list of music promotions that happened in October. This is the first time I have come across their lists and it seems as though they do them every month. Enjoy! 1. AC\/DC Excel video (above). Sony BMG turned the new video from the Aussie rockers into an ASCII-art video, embedded into an Excel spreadsheet. The idea: fans would be able to email it round workplaces without fear of getting carpeted by bosses. Watch It 2. Pink branded iPhone application. 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