{"id":13030,"date":"2017-08-29T14:00:08","date_gmt":"2017-08-29T14:00:08","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=13030"},"modified":"2017-08-29T11:33:36","modified_gmt":"2017-08-29T11:33:36","slug":"taylor-swift-making-fans-buy-merch-better-chance-concert-tickets","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/taylor-swift-making-fans-buy-merch-better-chance-concert-tickets\/","title":{"rendered":"Taylor Swift making fans buy merch for better chance at concert tickets"},"content":{"rendered":"<h4>Taylor Swift, pop darling and a marketer&#8217;s\u00a0wet dream, is using her goddess-like status to pinch yet more money from her fans&#8217; pockets.<\/h4>\n<p>Taylor Swift has teamed up with Ticketmaster &#8211; why&#8217;s that? To offer up special promotions to fans? To make sure that every fan has a chance at buying a ticket? No it&#8217;s to make sure that you&#8217;re giving her enough money before you can give her some more.<\/p>\n<p>Their new program is called &#8216;Taylor Swift TIX by Ticketmaster Verified Fan&#8221; which sounds alright, as it verifies your humanity to prevents botting and scalpers. But that&#8217;s just a front <em>(not necessarily true but this all seems shady)\u00a0<\/em>as it&#8217;s &#8220;method&#8221; of making sure you&#8217;re a real TayTay fan is to verify that you&#8217;ve bought something from her website. Through the system you must go to\u00a0tickets.taylorswift.com, log in to your Ticketmaster account and purchase &#8220;merchandise items&#8221;.<\/p>\n<p>But wait, you don&#8217;t even need to do that to buy tickets, it simply &#8220;improve[s] your position in line to purchase for Taylor Swift&#8217;s upcoming concert tour&#8221;. Each purchase gives you a code that can be used to &#8220;boost your activity score&#8221;. So you aren&#8217;t actually required to do it, just encouraged to buy more so that you have a better chance of getting tickets. You aren&#8217;t even guaranteed a ticket.<\/p>\n<p>Whilst many fans will probably willingly go along with this charade, thanks to mummy and daddy&#8217;s wallets, many of Swift&#8217;s more on-the-ball followers have spoken out. Quotes from Twitter include:<\/p>\n<blockquote><p><strong>&#8220;Given that a large section of her fans will be kids badgering their parents, this is disgraceful&#8221;<\/strong><\/p>\n<p><strong>&#8220;<em>tbh i don\u2019t think the \u201cTaylor Swift Tix\u201d thing is very fair. \u00a0whoever spends the most money is held as a priority for tickets.<\/em>&#8220;<\/strong><\/p>\n<p><strong>&#8220;<em>Ok honestly this is so annoying. I understand it\u2019ll help eliminate bots but I am a die hard why should I have to buy expensive merch\u2026\u201d<\/em><\/strong><\/p><\/blockquote>\n<hr \/>\n<p>If you&#8217;re a die-hard Taylor Swift fan with little to no self-respect, or you just want to laugh\/cry at the state of the music industry, here&#8217;s the guide to getting Swift&#8217;s special loyalty points:<\/p>\n<p>1. Go to the Taylor Swift Official Store located at store.taylorswift.com.<\/p>\n<p>2. Purchase merchandise items using the same e-mail address linked to your Ticketmaster account to \u201cboost your activity score.\u201d<\/p>\n<p>3. Between August 25th, 2017 and November 9<sup>th<\/sup>, 2017, pre-order Taylor Swift\u2019s\u00a0<em>Reputation.<\/em>\u00a0 Again, you\u2019ll need to use the same e-mail address linked to your Ticketmaster account to \u201cboost your activity score.\u201d \u00a0Once the album arrives at your physical address, \u201clook inside for an additional unique code that is printed inside.\u201d \u00a0Then, go to tickets.taylorswift.com, log right in to your Verified Fan account, and type in the unique Fan Code. \u00a0Submit the code to receive your \u201cBoost.\u201d<\/p>\n<p>4. Between November 10<sup>th<\/sup>, 2017 and November 27<sup>th<\/sup>, 2017, if you haven\u2019t pre-ordered\u00a0<em>Reputation<\/em>, then purchase the album. \u00a0Again, Ticketmaster stresses that using \u201cthe same email address as your Ticketmaster.com account will automatically boost your activity score.\u201d \u00a0Once the album arrives at your physical address, look for the unique code printed inside. \u00a0Follow the same instructions as the previous step to register your code.<\/p>\n<p>5. You can also order the physical album online at Target.com and at Walmart.com. \u00a0If you won\u2019t order the physical album, Ticketmaster has several steps you can take to order the album digitally through iTunes.<\/p>\n<p>6. Go to Target.com. \u00a0Pre-order Taylor Swift\u2019s\u00a0<em>reputation<\/em>\u00a0to receive an Order ID. \u00a0You\u2019ll receive the Order ID via an e-mail from Target.com. \u00a0Next, go to tickets.taylorswift.com, login to your Verified Fan account, and submit the Order ID to get your Boost. \u00a0When the album arrives at your physical address, you\u2019ll receive an additional Fan Code printed inside. \u00a0Enter your Fan Code on the site to receive a Boost.<\/p>\n<p>7. Go to Walmart.com. \u00a0As with Target.com, pre-order Taylor Swift\u2019s\u00a0<em>reputation<\/em>\u00a0to receive an Order ID. \u00a0You\u2019ll receive the Order ID via an e-mail from Walmart.com. \u00a0Once the album arrives by mail, you\u2019ll receive an additional Fan Code printed inside. \u00a0Enter your Fan Code on the site to receive a Boost.<\/p>\n<p>8. Go to iTunes. \u00a0Pre-order or order Taylor Swift\u2019s\u00a0<em>reputation<\/em>\u00a0by November 26<sup>th<\/sup>, 2017 to receive a Fan Code. \u00a0You\u2019ll receive the Fan Code through iTunes. \u00a0Then, go to tickets.taylorswift.com, login to your Verified Fan account, and submit the code to get your Boost. \u00a0You can only submit one iTunes Boost per registration. \u00a0If you cancel or return your order, Ticketmaster will delete your Boost.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taylor Swift, pop darling and a marketer&#8217;s\u00a0wet dream, is using her goddess-like status to pinch yet more money from her fans&#8217; pockets. Taylor Swift has teamed up with Ticketmaster &#8211; why&#8217;s that? To offer up special promotions to fans? To make sure that every fan has a chance at buying a ticket? No it&#8217;s to make sure that you&#8217;re giving her enough money before you can give her some more. Their new program is called &#8216;Taylor Swift TIX by Ticketmaster Verified Fan&#8221; which sounds alright, as it verifies your humanity to prevents botting and scalpers. But that&#8217;s just a front&#8230;<\/p>\n","protected":false},"author":12,"featured_media":13031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[351,1416,601,478,73,65,9180,166,28,580,5952,56,9179,2726,9178,1786,964,1080],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taylor Swift making fans buy merch for better chance at concert tickets - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Taylor Swift, pop darling and marketing&#039;s wet dream, is using her goddess-like status to pinch more money from her fans&#039; pockets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/taylor-swift-making-fans-buy-merch-better-chance-concert-tickets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift making fans buy merch for better chance at concert tickets - 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