{"id":12670,"date":"2017-06-15T18:00:18","date_gmt":"2017-06-15T18:00:18","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=12670"},"modified":"2017-06-16T09:02:30","modified_gmt":"2017-06-16T09:02:30","slug":"spotify-sees-almost-40-rise-users-past-year-140m-active-users","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-sees-almost-40-rise-users-past-year-140m-active-users\/","title":{"rendered":"Spotify sees 40% rise in users in the past year with 140m active users"},"content":{"rendered":"<h4>Spotify have revealed that they now have 140 million active users on their immensely successful music streaming service.<\/h4>\n<p>It was only a year ago that Spotify reported their major milestone of <a href=\"http:\/\/routenote.com\/blog\/spotify-have-achieved-100-million-active-users-at-long-last\/\">100 million active users<\/a>. Now Spotify have announced that they have 140 million active users. They didn&#8217;t specify how many were paying subscribers but it was last announced in March that Spotify had <a href=\"http:\/\/routenote.com\/blog\/spotify-still-dominate-music-streaming-announcing-50m-subscribers\/\">50 million subscribers<\/a>, still a significant portion and vastly ahead of competitors.<\/p>\n<blockquote><p><strong>&#8220;On the eve of Cannes Lions 2017, the advertising Festival of Creativity, this is a particularly meaningful development, as our brand partners now have a bigger opportunity than ever to activate Spotify\u2019s free user base.&#8221;<\/strong><\/p><\/blockquote>\n<p>To prove just how far ahead of competitors Spotify are, their primary rival comes in the shape of Apple Music who just this week announced 28 million subscribers. Whilst an impressive number regardless, next to Spotify their user-count pales.<\/p>\n<p>Spotify&#8217;s vice-president and global head of sales, Brian Benedik said: &#8220;Spotify\u2019s high-velocity audience growth cements our place as the leading media platform for music, fans and brands. As our global monthly active user number continues to climb, more consumers engage with us across their day and devices. Through this engagement, we are constantly learning about our audience through streaming intelligence\u2013our rich, first-party data.&#8221;<\/p>\n<p>Benedik continued, saying that thanks to this Spotify are able to offer a unique selection of tailored experiences. He said: &#8220;Spotify is leading the way in this new era of personalization, and now we can do more than ever to connect brands with their target audiences.&#8221;<\/p>\n<p>You can read Brian Benedik&#8217;s full statement on the achievement here: <a href=\"http:\/\/spotifyforbrands.com\/us\/2017\/06\/15\/140-million-strong\">spotifyforbrands.com\/us\/2017\/06\/15\/140-million-strong<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify have revealed that they now have 140 million active users on their immensely successful music streaming service. It was only a year ago that Spotify reported their major milestone of 100 million active users. Now Spotify have announced that they have 140 million active users. They didn&#8217;t specify how many were paying subscribers but it was last announced in March that Spotify had 50 million subscribers, still a significant portion and vastly ahead of competitors. &#8220;On the eve of Cannes Lions 2017, the advertising Festival of Creativity, this is a particularly meaningful development, as our brand partners now have&#8230;<\/p>\n","protected":false},"author":12,"featured_media":12671,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[8164,8947,8946,568,5802,8527,8252,28,825,422,95,2381],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify sees 40% rise in users in the past year with 140m active users - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Spotify have revealed that they now have 140 million active users on their immensely successful music streaming service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-sees-almost-40-rise-users-past-year-140m-active-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify sees 40% rise in users in the past year with 140m active users - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Spotify have revealed that they now have 140 million active users on their immensely successful music streaming service.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/spotify-sees-almost-40-rise-users-past-year-140m-active-users\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-15T18:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-16T09:02:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2017\/06\/numbers-announcement-spring-2017-v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1460\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CockJacca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacca-RouteNote\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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