{"id":12397,"date":"2017-04-26T12:00:55","date_gmt":"2017-04-26T12:00:55","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=12397"},"modified":"2017-04-26T09:43:40","modified_gmt":"2017-04-26T09:43:40","slug":"spotify-working-category-defining-wearable-andor-home-speaker","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-working-category-defining-wearable-andor-home-speaker\/","title":{"rendered":"Spotify are working on a &#8220;category defining&#8221; wearable and\/or home speaker"},"content":{"rendered":"<h4>A new job listing reveals that Spotify are looking to start developing their own technology &#8220;akin to Pebble Watch, Amazon Echo, and Snap Spectacles&#8221;.<\/h4>\n<p>The listing was first revealed by <a href=\"https:\/\/zatznotfunny.com\/2017-04\/spotify-wearable\/\">Zatz Not Funny<\/a> which showed Spotify are on the hunt for a Senior Product Manager for hardware. Not a big deal, until you look into the advert which reveals that Spotify are intending to get in on the tech market, a massive new direction for the music streaming company.<\/p>\n<p>It&#8217;s not entirely clear what area of technology they will be entering yet with the advert suggesting 2 wearable devices and Amazon&#8217;s incredibly popular home speakers &#8216;Echo&#8217; given as examples. Whilst a home speaker might seem the most aligned with Spotify&#8217;s product, their streaming service is already streaming through nearly all of the home Wi-Fi speakers so it might be a lost cause entering that market.<\/p>\n<p>Additionally, the source who supposedly first revealed the listing to Zats Not Funny confirmed to them that it was a wearable that Spotify wish to develop. Another job listing posted up by Spotify also shows they are searching for someone to develop voice capabilities for them &#8220;outside of Spotify&#8217;s core iOS and Android applications&#8221; and help integrate them into &#8220;areas like desktop, TVs, speakers, cars,\u00a0<strong>wearables<\/strong>, headphones and partner application integrations.&#8221;<\/p>\n<p>There are various reasons why Spotify might want to start investing in physical technology beyond their music streaming service. I suspect the primary reason may be the difficulty in profiting from music streaming due to incredible high licensing costs. Despite being <a href=\"http:\/\/routenote.com\/blog\/spotify-still-dominate-music-streaming-announcing-50m-subscribers\/\">one of, if not\u00a0<em>the<\/em>, world&#8217;s most successful music streamers<\/a> Spotify are still struggling to make become profitable. Recent talks with labels have opened up new deals, like <a href=\"http:\/\/routenote.com\/blog\/certain-albums-spotify-will-premium-exclusive-universal-music-group-deal\/\">timed Premium exclusives from Universal<\/a>, to help reduce licensing costs but it&#8217;s still not enough.<\/p>\n<p>With physical retail Spotify can use that to advertise their streaming platform even further whilst also making a clean profit from their own product without any intermediary costs. That&#8217;s not to say it will be a success however, as many companies have begun delving into the wearable and home speaker arena since their popularity has rocketed, but not many survive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new job listing reveals that Spotify are looking to start developing their own technology &#8220;akin to Pebble Watch, Amazon Echo, and Snap Spectacles&#8221;. The listing was first revealed by Zatz Not Funny which showed Spotify are on the hunt for a Senior Product Manager for hardware. Not a big deal, until you look into the advert which reveals that Spotify are intending to get in on the tech market, a massive new direction for the music streaming company. It&#8217;s not entirely clear what area of technology they will be entering yet with the advert suggesting 2 wearable devices and&#8230;<\/p>\n","protected":false},"author":12,"featured_media":12399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4707,463,263,269,6516,2752,8668,8669,5370,28,8041,4717,1745,825,2477,422,794,38,5749,3854],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify are working on a &quot;category defining&quot; wearable and\/or home speaker - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"A new job listing reveals that Spotify are looking to start developing their own technology &quot;akin to Pebble Watch, Amazon Echo, and Snap Spectacles&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-working-category-defining-wearable-andor-home-speaker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify are working on a &quot;category defining&quot; wearable and\/or home speaker - 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