After surprise dropping two new singles at the start of this year Ed Sheeran has been dominating Spotify, with new track \u2018Shape Of You\u2019 spending the last 9 weeks since release at number 1 on Spotify. Now in just over 4 days or releasing \u2018Divide\u2019 Sheeran has broken another record for the most streams in the first week of an album ever, taking the record from The Weeknd who\u2019s \u2018Starboy\u2019 racked up 223 million streams in it\u2019s first 7 days.<\/p>\n
Ed Sheeran completely smashed The Weeknd\u2019s existing record, surpassing 218 million streams at the start of Tuesday with over 273 million streams by the end of the day. But that\u2019s not enough on it\u2019s own for Sheeran, who managed to also break the record for the Best First Day streams for an album, achieving an outstanding 56,727,861 streams by the end of it\u2019s first day out. This again smashed the record previously held by The Weeknd, who achieved 29 million first day streams last November.<\/p>\n
It\u2019s not just on Spotify that Sheeran is dominating the music scene, after making his entire album streamable on YouTube and earning over a billion views by Wednesday. YouTube, who are understandably chuffed with his decision, revealed that Sheeran had managed to earn over 3 million subscribers in only 2 months, after adding 1.4 million subscribers in January alone.<\/p>\n
YouTube\u2019s global head of music, Lyor Cohen said: \u201cEd Sheeran is one of the biggest stars in the world and his new album is his best yet. For years, he\u2019s paired his songs with consistently creative music videos, so it\u2019s great to see fans rushing to YouTube to watch them and show support for his new album.\u201d<\/p>\n
Ed Sheeran\u2019s YouTube performance would be impressive enough if it weren\u2019t for the fact it was mostly achieved via his two surprise singles. \u2018Shape Of You\u2019 has so far earned over 400 million streams on it\u2019s lyric video<\/a> and more than 320 million views on it\u2019s official video<\/a>. Meanwhile \u2018Castle On The Hill\u2019 has 170 million views on it\u2019s lyric video<\/a> and 102 million on it\u2019s official video<\/a>. That\u2019s essentially a billion views on it\u2019s own.<\/p>\n","protected":false},"excerpt":{"rendered":" Ed Sheeran returned with his second album last week and the singer\/songwriter is already breaking records again as hundreds-of-millions of people listen around the world. After surprise dropping two new singles at the start of this year Ed Sheeran has been dominating Spotify, with new track \u2018Shape Of You\u2019 spending the last 9 weeks since release at number 1 on Spotify. Now in just over 4 days or releasing \u2018Divide\u2019 Sheeran has broken another record for the most streams in the first week of an album ever, taking the record from The Weeknd who\u2019s \u2018Starboy\u2019 racked up 223 million streams…<\/p>\n","protected":false},"author":12,"featured_media":12173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[99,8014,3721,513,8013,4367,28,859,8015,6209,825,8442,422,229,4631,69,6210,70],"acf":[],"yoast_head":"\n