{"id":12070,"date":"2017-02-22T14:26:26","date_gmt":"2017-02-22T14:26:26","guid":{"rendered":"http:\/\/routenote.com\/blog\/?p=12070"},"modified":"2017-02-22T14:46:16","modified_gmt":"2017-02-22T14:46:16","slug":"will-apples-new-airpods-ads-convince-you-to-actually-buy-them","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/will-apples-new-airpods-ads-convince-you-to-actually-buy-them\/","title":{"rendered":"Will Apple&#8217;s new AirPods ads convince you to actually buy them?"},"content":{"rendered":"<h4>Apple have launched a new ad campaign to promote their\u00a0<em>questionable<\/em> new AirPods featuring music from brilliant UK artists; The 1975, Craig David and Lianne La Havas.<\/h4>\n<p>The UK has received 3 new adverts for the AirPods uploaded on Apple&#8217;s YouTube channel for the United Kingdom. The ads feature music notated by AirPods scrolling across the screen, styled to fit a theme relating to the artist and might make you forget about how ridiculous the AirPods are long enough to buy a pair.<\/p>\n<p>The ads, named simply &#8216;Notes&#8217; debuted in the US last month alongside an ad campaign for Apple Watches. The 3 ads each feature a snippet of songs by The 1975, Craig David and Lianne La Havas with the AirPod&#8217;s teardrop shape making up a notated piece of music on a musical staff, kind of. Whilst the notes may be accurate I don&#8217;t think they&#8217;re trying to teach anyone how to play 15 seconds of a song.<\/p>\n<p>You can watch the ads below featuring &#8216;Heart Out&#8217; by The 1975, &#8216;Green &amp; Gold&#8217; by Lianne La Havas, and &#8216;When the Bassline Drops&#8217; by Craig David:<\/p>\n<p>https:\/\/youtu.be\/XbcCS8eonE0<\/p>\n<p>https:\/\/youtu.be\/Zxk9SwcGxrk<\/p>\n<p>https:\/\/youtu.be\/G-Ds-Kz-71A<\/p>\n<p>These new ads appear to be part of a regional campaign Apple are undertaking, with focussed ads targeted at specific audiences. A report from earlier this week suggests that Apple have recently cut their marketing budget to try the new strategy.<\/p>\n<p>As Apple continue to promote their AirPods before their launch, which\u00a0has been delayed twice, the controversy surrounding them seems to have died down. So I thought I&#8217;d just help to remind everyone that these &#8220;wireless earphones&#8221; cost $160, make you look daft and are incredibly good at slipping down small spaces.<\/p>\n<p>In the wake of the ridiculous products announcement a bunch of third-party companies found ways to make AirPods useable like <a href=\"http:\/\/routenote.com\/blog\/apple-airpods-are-still-a-joke-proven-by-these-airpod-catcher-earrings\/\">an earring with a basket to catch them when they fall out of your ear<\/a>, and <a href=\"http:\/\/routenote.com\/blog\/worried-about-losing-apples-160-airpods-an-ironic-solution-is-just-10-away\/\">a wire to secure your, uhh&#8230;. wireless earphones<\/a>.<\/p>\n<p><img class=\"aligncenter lazyload\" src=\"http:\/\/thingiverse-production-new.s3.amazonaws.com\/renders\/e1\/76\/b1\/fe\/a2\/17f8b8e70aa16e6ac0d721d7e0062a2e_preview_featured.jpg\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple have launched a new ad campaign to promote their\u00a0questionable new AirPods featuring music from brilliant UK artists; The 1975, Craig David and Lianne La Havas. The UK has received 3 new adverts for the AirPods uploaded on Apple&#8217;s YouTube channel for the United Kingdom. The ads feature music notated by AirPods scrolling across the screen, styled to fit a theme relating to the artist and might make you forget about how ridiculous the AirPods are long enough to buy a pair. The ads, named simply &#8216;Notes&#8217; debuted in the US last month alongside an ad campaign for Apple Watches&#8230;.<\/p>\n","protected":false},"author":12,"featured_media":12071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1047],"tags":[820,4659,7524,568,8301,4523,8305,1716,8302,28,6574,8303,6563],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will Apple&#039;s new AirPods ads convince you to actually buy them? - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Apple have launched a new ad campaign to promote their questionable new AirPods featuring music from brilliant UK artists; The 1975, Craig David and Lianne La Havas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/will-apples-new-airpods-ads-convince-you-to-actually-buy-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will Apple&#039;s new AirPods ads convince you to actually buy them? - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Apple have launched a new ad campaign to promote their questionable new AirPods featuring music from brilliant UK artists; The 1975, Craig David and Lianne La Havas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/will-apples-new-airpods-ads-convince-you-to-actually-buy-them\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-22T14:26:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-22T14:46:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2017\/02\/20293-21832-170221-AirPods-l.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"371\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CockJacca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jacca-RouteNote\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/will-apples-new-airpods-ads-convince-you-to-actually-buy-them\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2017\/02\/20293-21832-170221-AirPods-l.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2017\/02\/20293-21832-170221-AirPods-l.jpg\",\"width\":660,\"height\":371,\"caption\":\"Apple AirPod earphone adverts music notation\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/will-apples-new-airpods-ads-convince-you-to-actually-buy-them\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/will-apples-new-airpods-ads-convince-you-to-actually-buy-them\/\",\"name\":\"Will Apple's new AirPods ads convince you to actually buy them? 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