{"id":108853,"date":"2026-10-09T09:22:35","date_gmt":"2026-10-09T08:22:35","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=108853"},"modified":"2026-10-09T09:22:37","modified_gmt":"2026-10-09T08:22:37","slug":"spotify-wrapped-2026-artists","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-wrapped-2026-artists\/","title":{"rendered":"How to get ready for Spotify Wrapped 2026 as an artist"},"content":{"rendered":"\n

Spotify Wrapped is one of the biggest fan moments of the year. Here\u2019s how artists can prepare for Wrapped 2026 and make the most of the attention.<\/span><\/h2>\n\n\n\n

Spotify Wrapped season may seem a way off, but artists can now get prepared for the year-end occasion.<\/p>\n\n\n\n

Every year, millions of Spotify<\/a> listeners share their personalised Wrapped stories, shining a spotlight on the artists and songs that soundtracked their year. In 2025, Wrapped generated more than 620 million shares<\/a>, showing just how much attention the annual campaign can bring.<\/p>\n\n\n\n

For artists, that makes this more than a look back at your streaming stats. It\u2019s an opportunity to connect with your biggest listeners, celebrate your year and give fans something to remember.<\/p>\n\n\n\n

Spotify has now shared its first preparation details for Wrapped 2026, including two video opportunities for artists. Here\u2019s what you need to know.<\/p>\n\n\n\n

Record your Spotify Wrapped message<\/h3>\n\n\n\n

Appearing alongside fans\u2019 personalised data stories, the returning artist message gives every artist the chance to send a short video clip to their top fans as part of their Wrapped experience.<\/p>\n\n\n\n

Last year, more than 70,000 artists uploaded video messages, reaching tens of millions of fans and generating hundreds of millions of views.<\/p>\n\n\n\n

The format is deliberately short and sweet. Your video needs to be 30 seconds or less, and Spotify suggests using the moment to:<\/p>\n\n\n\n