{"id":108853,"date":"2026-10-14T10:26:32","date_gmt":"2026-10-14T09:26:32","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=108853"},"modified":"2026-10-15T09:41:24","modified_gmt":"2026-10-15T08:41:24","slug":"spotify-wrapped-2026-artists","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-wrapped-2026-artists\/","title":{"rendered":"How to get ready for Spotify Wrapped 2026 as an artist"},"content":{"rendered":"\n

Spotify Wrapped is one of the biggest fan moments of the year. Here\u2019s how artists can prepare for Wrapped 2026 and make the most of the attention.<\/span><\/h2>\n\n\n\n

Spotify Wrapped season may seem a way off, but artists can now get prepared for the year-end occasion.<\/p>\n\n\n\n

Every year, millions of Spotify<\/a> listeners share their personalised Wrapped stories, shining a spotlight on the artists and songs that soundtracked their year. In 2025, Wrapped content was shared more than 635 million times, showing just how much attention the annual campaign can bring.<\/p>\n\n\n\n

For artists, that makes Wrapped more than a look back at your streaming stats. It\u2019s an opportunity to connect with your biggest fans, celebrate your year and give listeners something to remember.<\/p>\n\n\n\n

Spotify has now shared its first preparation details<\/a> for Wrapped 2026, including two video opportunities for artists. Here\u2019s what you need to know.<\/p>\n\n\n\n

Record a personal Spotify Wrapped message for fans<\/h3>\n\n\n\n

Appearing alongside fans\u2019 personalised data stories, Spotify\u2019s returning artist message gives every artist the chance to send a personal video message to their top fans as part of their Wrapped experience.<\/p>\n\n\n\n

Last year, more than 70,000 artists uploaded video messages, reaching tens of millions of fans and generating hundreds of millions of views.<\/p>\n\n\n\n

The format is deliberately short and sweet, and your video needs to be 30 seconds or less. Spotify encourages artists to use the opportunity to thank their fans and share something meaningful from the year. You could:<\/p>\n\n\n\n