{"id":108760,"date":"2026-09-22T13:13:36","date_gmt":"2026-09-22T12:13:36","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=108760"},"modified":"2026-09-22T13:13:38","modified_gmt":"2026-09-22T12:13:38","slug":"pandora-amp-personalised-campaign-recommendations","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/pandora-amp-personalised-campaign-recommendations\/","title":{"rendered":"Pandora AMP introduces personalised Campaign Recommendations"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Pandora AMP is making it easier for artists to decide what to promote, with new Campaign Recommendations based on their artist profile and audience activity.<\/span><\/h2>\n\n\n\n<p>Pandora AMP has introduced <a href=\"https:\/\/www.ampplaybook.com\/blog\/2026\/9\/2\/introducing-campaign-recommendations-in-pandora-amp\">Campaign Recommendations<\/a>, a new feature designed to help artists find promotional opportunities based on how their music is performing on the platform.<\/p>\n\n\n\n<p>The update follows Pandora\u2019s launch of Fan Campaigns earlier this year, which brought several of AMP\u2019s existing promotional tools together into a simpler campaign-building experience. Now, Pandora is adding another layer of guidance, using artist and audience data to suggest where promotional efforts could be focused.<\/p>\n\n\n\n<p>Rather than having to work out which of its campaign tools might be useful for a particular song or moment, an artist will now see personalised recommendations within AMP.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"EpGHpiinKS\"><a href=\"https:\/\/routenote.com\/blog\/pandora-amp-fan-campaigns\/\">Pandora AMP&#8217;s new Fan Campaigns streamlines campaign building<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Pandora AMP&#8217;s new Fan Campaigns streamlines campaign building&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/pandora-amp-fan-campaigns\/embed\/#?secret=EpGHpiinKS\" data-secret=\"EpGHpiinKS\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Pandora says Campaign Recommendations can highlight opportunities around:<\/p>\n\n\n\n<ul><li>Tracks that are gaining traction and driving listener engagement<\/li><li>Upcoming tour dates and shows<\/li><li>Artist programmes and other promotional opportunities<\/li><li>Catalogue tracks that could be suitable for a campaign<\/li><\/ul>\n\n\n\n<p>These recommendations appear in a scrollable carousel, giving artists a quick way to browse the different strategies suggested for their profile.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2500\" height=\"1288\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/09\/2two-ezgif.com-webp-to-jpg-converter.jpg\" alt=\"\" class=\"wp-image-108762 lazyload\"\/><figcaption><em><a href=\"https:\/\/www.ampplaybook.com\/blog\/2026\/9\/2\/introducing-campaign-recommendations-in-pandora-amp\">Image Credit: Pandora<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Pandora AMP will highlight tracks to promote<\/h3>\n\n\n\n<p>The recommendations also appear directly in the &#8220;Catalog&#8221; section of Pandora AMP.<\/p>\n\n\n\n<p>If Pandora identifies a track as a good candidate for promotion, it will display a \u201cPromote\u201d badge alongside the track. Artists can also use a new \u201cRecommend for Promotion\u201d filter to find the tracks that have received recommendations.<\/p>\n\n\n\n<p>This could make it easier to spot opportunities that might otherwise be overlooked. A track doesn&#8217;t necessarily have to be the newest release in an artist&#8217;s catalogue to be worth promoting, particularly if it is showing signs of renewed listener interest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/09\/3three-ezgif.com-webp-to-jpg-converter.jpg\" alt=\"\" class=\"wp-image-108763 lazyload\" width=\"798\" height=\"924\"\/><figcaption><em><a href=\"https:\/\/www.ampplaybook.com\/blog\/2026\/9\/2\/introducing-campaign-recommendations-in-pandora-amp\">Image Credit: Pandora<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>That fits with another change Pandora made as part of its Fan Campaigns update. Earlier this year, the platform removed the previous 365-day eligibility restriction for Featured Tracks, allowing artists to feature older catalogue tracks as long as they meet the relevant requirements. Artists can feature up to six tracks per year.<\/p>\n\n\n\n<p>Taken together, the changes give artists more reason to look beyond their latest release when planning their promotion. A song that has been in your catalogue for a while could still become a useful focus for a campaign if listeners are engaging with it.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Jhxtao50os\"><a href=\"https:\/\/routenote.com\/blog\/how-to-promote-your-music\/\">How to promote your music as an independent artist<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to promote your music as an independent artist&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/how-to-promote-your-music\/embed\/#?secret=Jhxtao50os\" data-secret=\"Jhxtao50os\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Pandora is continuing to develop AMP<\/h3>\n\n\n\n<p>Campaign Recommendations are the latest addition to a series of updates aimed at making Pandora AMP&#8217;s promotional tools more accessible to artists.<\/p>\n\n\n\n<p>Fan Campaigns brought together Artist Audio Messages, Featured Tracks, Promote Single and Promote Show, alongside improved campaign performance pages, sorting tools and downloadable CSV data.<\/p>\n\n\n\n<p>The new recommendations build on that foundation by helping artists decide where those tools could be useful.<\/p>\n\n\n\n<p>There are also new Milestones badges within the catalogue. When a track reaches a milestone such as Pandora&#8217;s Millions Streams Club, artists can click the badge to access three custom downloadable assets in different formats, which can then be shared with fans.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2500\" height=\"1730\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/09\/4four-ezgif.com-webp-to-jpg-converter.jpg\" alt=\"\" class=\"wp-image-108764 lazyload\"\/><figcaption><em><a href=\"https:\/\/www.ampplaybook.com\/blog\/2026\/9\/2\/introducing-campaign-recommendations-in-pandora-amp\">Image Credit: Pandora<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>The new Campaign Recommendations are now available in Pandora AMP, giving artists another way to discover the promotional tools available to them and identify tracks or other activity that could be worth putting behind a campaign.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/routenote.com\/\"><strong>Distribute your music to Pandora and all other major streaming platforms around the world with RouteNote. Sign up today to get started.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pandora AMP is making it easier for artists to decide what to promote, with new Campaign Recommendations based on their artist profile and audience activity. Pandora AMP has introduced Campaign Recommendations, a new feature designed to help artists find promotional opportunities based on how their music is performing on the platform. The update follows Pandora\u2019s launch of Fan Campaigns earlier this year, which brought several of AMP\u2019s existing promotional tools together into a simpler campaign-building experience. Now, Pandora is adding another layer of guidance, using artist and audience data to suggest where promotional efforts could be focused. Rather than having&#8230;<\/p>\n","protected":false},"author":27,"featured_media":108761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798,30238],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pandora AMP introduces personalised Campaign Recommendations - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Pandora has added personalised Campaign Recommendations as its latest update to its artist marketing platform. Learn more about it here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/pandora-amp-personalised-campaign-recommendations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pandora AMP introduces personalised Campaign Recommendations - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Pandora has added personalised Campaign Recommendations as its latest update to its artist marketing platform. Learn more about it here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/pandora-amp-personalised-campaign-recommendations\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-22T12:13:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-22T12:13:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/09\/CAMPrec-ezgif.com-webp-to-jpg-converter-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"849\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johanna Campbell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/pandora-amp-personalised-campaign-recommendations\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/09\/CAMPrec-ezgif.com-webp-to-jpg-converter-1.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/09\/CAMPrec-ezgif.com-webp-to-jpg-converter-1.jpg\",\"width\":2500,\"height\":849},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/pandora-amp-personalised-campaign-recommendations\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/pandora-amp-personalised-campaign-recommendations\/\",\"name\":\"Pandora AMP introduces personalised Campaign Recommendations - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/pandora-amp-personalised-campaign-recommendations\/#primaryimage\"},\"datePublished\":\"2026-09-22T12:13:36+00:00\",\"dateModified\":\"2026-09-22T12:13:38+00:00\",\"description\":\"Pandora has added personalised Campaign Recommendations as its latest update to its artist marketing platform. 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