{"id":107933,"date":"2026-06-15T10:05:19","date_gmt":"2026-06-15T09:05:19","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=107933"},"modified":"2026-06-15T10:05:21","modified_gmt":"2026-06-15T09:05:21","slug":"instagram-expands-your-algorithm-tool","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/instagram-expands-your-algorithm-tool\/","title":{"rendered":"Instagram expands \u201cYour Algorithm\u201d across the app, giving users more control over what they see"},"content":{"rendered":"\n

Instagram is bringing its \u201cYour Algorithm\u201d tool to the main feed, giving users more say over the content they see. Here’s what the update means for artists, creators, and music discovery on the platform.<\/span><\/h2>\n\n\n\n

Instagram<\/a> is continuing its push towards greater transparency and user control by expanding its “Your Algorithm”<\/a> feature beyond Reels and Explore to the main feed. The update gives users more visibility into how Instagram’s recommendation systems work, while also allowing them to directly influence the topics that shape their experience across the app.<\/p>\n\n\n\n

As users now have more ways to tell the platform exactly what they want to see, it\u2019s sure to shake up how artists, musicians, producers, and labels get discovered on the platform.<\/p>\n\n\n\n

Instagram’s “Your Algorithm” tool is coming to the main feed<\/h3>\n\n\n\n

Instagram first introduced “Your Algorithm” for Reels in late 2025<\/a> before expanding it to Explore earlier this year. Now, the company is bringing the feature to its main feed, making it available across most of the platform’s key discovery surfaces.\u00a0<\/p>\n\n\n\n

The tool allows users to view the topics Instagram believes they’re interested in and adjust those interests directly.<\/p>\n\n\n\n

Users can access the feature by opening Reels or Explore and tapping the icon in the top-right corner that looks like two lines with hearts. From there, Instagram displays a list of topics that influence recommendations, based on a user’s activity across the app.<\/p>\n\n\n\n

People can then tell Instagram which subjects they’d like to see more of and which they’d prefer to see less of. Those adjustments are used to refine future recommendations across the platform.<\/p>\n\n\n\n

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Image credits: Social Media Today<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

According to Social Media Today<\/a>, the feature gives users a direct way to influence the recommendation system instead of relying solely on passive signals such as likes, watches, shares, and scrolling behaviour.<\/p>\n\n\n\n

In simple terms, Instagram is allowing people to have a more active role in shaping their own algorithm.<\/p>\n\n\n\n

Why Instagram is focusing on user control<\/h3>\n\n\n\n

Alongside the announcement, Instagram head Adam Mosseri shared his broader thoughts about algorithms, recommendations, and user agency on social media. Mosseri shared that social feeds have changed dramatically from the early days of social media. Rather than primarily showing content from accounts people choose to follow, today’s feeds are increasingly populated by recommendations from creators and accounts users have never interacted with before.<\/p>\n\n\n\n

That shift has helped platforms keep feeds active and improve content discovery. However, Mosseri suggests it has also reduced the sense of control users have over their experience. <\/p>\n\n\n\n

As he explained, the system constantly learns from what people watch, like, and share, but users have historically had very little opportunity to directly tell the algorithm what they actually want.<\/p>\n\n\n\n

“Your Algorithm” is Instagram’s attempt to address that imbalance by making recommendation systems more visible and easier to influence.<\/p>\n\n\n\n

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A post shared by Adam Mosseri (@mosseri)<\/a><\/p><\/div><\/blockquote>\n