{"id":107788,"date":"2026-05-19T10:46:53","date_gmt":"2026-05-19T09:46:53","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=107788"},"modified":"2026-05-19T10:46:55","modified_gmt":"2026-05-19T09:46:55","slug":"spotify-removes-viral-charts","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/","title":{"rendered":"Spotify removes Viral Charts, but why?"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Spotify has quietly retired its Viral 50 Charts as the platform shifts focus to its editorial playlists. But why now, and what does it mean for artists breaking through?<\/span><\/h2>\n\n\n\n<h3>Spotify pulls the plug on Viral Charts<\/h3>\n\n\n\n<p>Spotify\u2019s Viral 50 Charts have quietly disappeared. The charts, which previously existed in both global and country-specific formats, provided an insight into the songs rapidly gaining traction across the platform. Now, users are met with a \u201cPlaylist is unavailable\u201d message when attempting to access them.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.billboard.com\/pro\/spotify-discontinues-its-viral-charts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billboard<\/a>, the move forms part of Spotify\u2019s \u201congoing effort to focus on features that best reflect how listeners engage with music today\u201d. To still get your dose of viral tracks, <a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\">Spotify<\/a> is pointing users in the direction of its Viral Hits playlist which is curated by Spotify\u2019s editorial team.\u00a0<\/p>\n\n\n\n<h3>Why would Spotify remove the Viral Charts?<\/h3>\n\n\n\n<p>Spotify hasn\u2019t publicly addressed the charts\u2019 removal, but there\u2019s already plenty of speculation surrounding why the feature disappeared. The biggest issue? Manipulation.&nbsp;<\/p>\n\n\n\n<p>See, the Viral Charts differed from Spotify\u2019s standard charts as it wasn\u2019t based on streams. Shares, engagement, sudden spikes in listening activity, and growth from new listeners all played a role in determining which tracks made the cut. But, because the Viral Charts weren\u2019t strictly based on stream count, they became easier to game than traditional rankings.<\/p>\n\n\n\n<p>As Billboard pointed out, coordinated activity, artificial engagement spikes, and botted listening patterns could all influence whether a track appeared on the viral charts. And in recent times, that meant a number of AI-generated tracks had hit the charts.&nbsp;<\/p>\n\n\n\n<p>Listeners have already noticed the change too. One <a href=\"https:\/\/www.reddit.com\/r\/SpotifyArtists\/comments\/1tfh53w\/spotify_retires_its_viral_50_charts_with_no\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redditor<\/a> described the Viral Charts as \u201cone of the easier charts to top\u201d, but understood why Spotify removed them because the charts were \u201cgetting flooded with low-effort and botted songs\u201d.\u00a0<\/p>\n\n\n\n<p>Following concerns that the Viral Charts no longer represented songs with genuine traction, it makes sense for Spotify to focus on moving users towards human-curated playlists instead. That way, Spotify has full control over what content is visible across the platform, with Spotify\u2019s Viral Hits playlist being dominated by major artists and already established names.&nbsp;<\/p>\n\n\n\n<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/37i9dQZF1DX2L0iB23Enbq?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>\n\n\n\n<h3>What this means for artists.<\/h3>\n\n\n\n<p>For emerging artists, the removal of the Viral charts could make discoverability on Spotify more difficult.<\/p>\n\n\n\n<p>Just gone viral on <a href=\"https:\/\/routenote.com\/blog\/can-i-add-my-music-to-tiktok-for-free\/\">TikTok<\/a> or <a href=\"https:\/\/routenote.com\/blog\/how-to-upload-music-to-instagram\/\">Instagram<\/a> and seen a sudden burst in streams? No longer could you reach the Viral Charts, gain visibility, and help grow your listeners on Spotify. Without those charts, there\u2019s now one less discovery tool available for independent musicians trying to build momentum.\u00a0<\/p>\n\n\n\n<p>Instead, artists may increasingly need to rely on Spotify\u2019s editorial playlists to gain visibility. While landing on editorial playlists can still provide huge exposure, those placements are far more competitive and typically harder to secure.<\/p>\n\n\n\n<p>On the other hand, Spotify\u2019s move could help restore confidence in what listeners are seeing promoted on the platform. If fewer manipulated AI tracks are surfacing, genuine artists who do earn playlist support may benefit from increased trust and credibility.&nbsp;<\/p>\n\n\n\n<h3>The bigger picture<\/h3>\n\n\n\n<p>Spotify\u2019s change highlights a wider shift happening across streaming. Platforms are cautious of promoting AI-generated content and artificially streaming. By removing its algorithmic playlists that could be easily gamed for visibility, Spotify is seemingly tackling that.&nbsp;<\/p>\n\n\n\n<p>But while Spotify\u2019s Viral Charts may be gone, discoverability itself certainly isn&#8217;t. Independent artists can still maximise their chances of reaching new audiences by releasing music consistently, building engagement across social platforms, and making sure their music is distributed everywhere fans are listening.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/www.routenote.com\">With RouteNote, artists can release music to Spotify, Apple Music, YouTube, TikTok, Instagram, and more, helping them to stay visible across platforms worldwide.\u00a0<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify has quietly retired its Viral 50 Charts as the platform shifts focus to its editorial playlists. But why now, and what does it mean for artists breaking through?<\/p>\n","protected":false},"author":47,"featured_media":107790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[825,31120,31121],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spotify removes Viral Charts, but why? - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify removes Viral Charts, but why? - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Spotify has quietly retired its Viral 50 Charts as the platform shifts focus to its editorial playlists. But why now, and what does it mean for artists breaking through?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-19T09:46:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T09:46:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2025-01-29-131811-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"908\" \/>\n\t<meta property=\"og:image:height\" content=\"511\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2025-01-29-131811-1.png\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2025-01-29-131811-1.png\",\"width\":908,\"height\":511},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/\",\"name\":\"Spotify removes Viral Charts, but why? - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#primaryimage\"},\"datePublished\":\"2026-05-19T09:46:53+00:00\",\"dateModified\":\"2026-05-19T09:46:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spotify removes Viral Charts, but why?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#webpage\"},\"author\":{\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/e512a3fafd6de61ce9cb3b849be2bf9f\"},\"headline\":\"Spotify removes Viral Charts, but why?\",\"datePublished\":\"2026-05-19T09:46:53+00:00\",\"dateModified\":\"2026-05-19T09:46:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#webpage\"},\"wordCount\":624,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2025-01-29-131811-1.png\",\"keywords\":[\"spotify\",\"spotify viral charts\",\"spotify viral hits\"],\"articleSection\":[\"Digital Music News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/e512a3fafd6de61ce9cb3b849be2bf9f\",\"name\":\"Tom Marshall\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/326cafa08d11e20ee9f53b0004b9ad03?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/326cafa08d11e20ee9f53b0004b9ad03?s=96&d=blank&r=g\",\"caption\":\"Tom Marshall\"},\"url\":\"https:\/\/routenote.com\/blog\/author\/tom-marshall\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spotify removes Viral Charts, but why? - RouteNote Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/","og_locale":"en_US","og_type":"article","og_title":"Spotify removes Viral Charts, but why? - RouteNote Blog","og_description":"Spotify has quietly retired its Viral 50 Charts as the platform shifts focus to its editorial playlists. But why now, and what does it mean for artists breaking through?","og_url":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/","og_site_name":"RouteNote Blog","article_published_time":"2026-05-19T09:46:53+00:00","article_modified_time":"2026-05-19T09:46:55+00:00","og_image":[{"width":908,"height":511,"url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2025-01-29-131811-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tom Marshall","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/routenote.com\/blog\/#organization","name":"RouteNote","url":"https:\/\/routenote.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","width":1000,"height":1000,"caption":"RouteNote"},"image":{"@id":"https:\/\/routenote.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/routenote.com\/blog\/#website","url":"https:\/\/routenote.com\/blog\/","name":"RouteNote Blog","description":"The World of Digital Music - Distribution - Stores and Free Music","publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/routenote.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#primaryimage","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2025-01-29-131811-1.png","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2025-01-29-131811-1.png","width":908,"height":511},{"@type":"WebPage","@id":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#webpage","url":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/","name":"Spotify removes Viral Charts, but why? - RouteNote Blog","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#primaryimage"},"datePublished":"2026-05-19T09:46:53+00:00","dateModified":"2026-05-19T09:46:55+00:00","breadcrumb":{"@id":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/routenote.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Spotify removes Viral Charts, but why?"}]},{"@type":"Article","@id":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#article","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#webpage"},"author":{"@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/e512a3fafd6de61ce9cb3b849be2bf9f"},"headline":"Spotify removes Viral Charts, but why?","datePublished":"2026-05-19T09:46:53+00:00","dateModified":"2026-05-19T09:46:55+00:00","mainEntityOfPage":{"@id":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#webpage"},"wordCount":624,"commentCount":0,"publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"image":{"@id":"https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#primaryimage"},"thumbnailUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2025-01-29-131811-1.png","keywords":["spotify","spotify viral charts","spotify viral hits"],"articleSection":["Digital Music News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/routenote.com\/blog\/spotify-removes-viral-charts\/#respond"]}]},{"@type":"Person","@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/e512a3fafd6de61ce9cb3b849be2bf9f","name":"Tom Marshall","image":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/326cafa08d11e20ee9f53b0004b9ad03?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/326cafa08d11e20ee9f53b0004b9ad03?s=96&d=blank&r=g","caption":"Tom Marshall"},"url":"https:\/\/routenote.com\/blog\/author\/tom-marshall\/"}]}},"jetpack_featured_media_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/05\/Screenshot-2025-01-29-131811-1.png","_links":{"self":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/107788"}],"collection":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=107788"}],"version-history":[{"count":0,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/107788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media\/107790"}],"wp:attachment":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=107788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=107788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=107788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}