{"id":107783,"date":"2026-05-18T11:37:54","date_gmt":"2026-05-18T10:37:54","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=107783"},"modified":"2026-05-18T11:37:56","modified_gmt":"2026-05-18T10:37:56","slug":"youtube-shorts-2-billion-hours-tv-viewing","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/youtube-shorts-2-billion-hours-tv-viewing\/","title":{"rendered":"Watching Shorts in the living room? YouTube reveals 2 billion hours of Shorts are viewed on TVs every month"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">YouTube\u2019s vertical video format is officially taking over the living room, opening up even more opportunities for artists to get discovered on the biggest screen in the house.<\/span><\/h2>\n\n\n\n<p>YouTube Shorts\u2019 short-form vertical format may have been designed with phones in mind, but viewers are increasingly watching them on a screen just a little bigger. Now, YouTube has revealed just how popular they are on TVs too.&nbsp;<\/p>\n\n\n\n<p>According to the figures shared by <a href=\"https:\/\/techcrunch.com\/2026\/05\/14\/youtube-viewers-watch-2-billion-hours-of-shorts-on-tvs-each-month\/\" target=\"_blank\" rel=\"noreferrer noopener\">TechCrunch<\/a>, viewers now watch more than 2 billion hours of <a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\">YouTube Shorts<\/a> on TVs every single month. That\u2019s a staggering amount of vertical content being consumed in living rooms around the world, and doesn\u2019t only point to the format\u2019s popularity, but also the continued popularity of YouTube on TV too.\u00a0<\/p>\n\n\n\n<h3>YouTube\u2019s continued growth on TVs<\/h3>\n\n\n\n<p>The growth of viewing on TVs isn\u2019t just exclusive to Shorts either. The living room remains YouTube\u2019s fastest growing viewing screen, and for a while now has been the <a href=\"https:\/\/routenote.com\/blog\/youtube-is-the-new-tv-and-bigger-than-on-phones\/\" target=\"_blank\" rel=\"noreferrer noopener\">most popular way people consume YouTube content<\/a>. Yes, even more popular than phones.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"UtRL1Z2kvZ\"><a href=\"https:\/\/routenote.com\/blog\/youtube-continues-reign-of-supremacy-in-tv-viewing\/\">YouTube continues reign of supremacy on TV<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;YouTube continues reign of supremacy on TV&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/youtube-continues-reign-of-supremacy-in-tv-viewing\/embed\/#?secret=UtRL1Z2kvZ\" data-secret=\"UtRL1Z2kvZ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>It\u2019s now clear that this doesn\u2019t just apply to long-form watching, with these latest figures showing that audiences are becoming more comfortable watching short-form vertical content on the big screen too. Whether it\u2019s for music videos, creator content, podcasts, livestreams, or Shorts, viewers are increasingly opening YouTube on their TVs for all kinds of entertainment.<\/p>\n\n\n\n<h3>YouTube keeps pushing Shorts deeper into the TV experience<\/h3>\n\n\n\n<p>Part of Shorts\u2019 growth on TV comes down to YouTube continuing to improve how Shorts work on the bigger screen.&nbsp;<\/p>\n\n\n\n<p>As TechCrunch points out, YouTube has redesigned the Shorts viewing experience on TV to make better use of the larger screen space. For example, YouTube now fills the surrounding space with comments alongside the vertical video to make the experience more immersive for users.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, Shorts are also appearing more frequently throughout the wider YouTube TV ecosystem. Shorts now show directly in search results while browsing on TV, making it easier to fall into the endless scroll of short-form content without even planning to.<\/p>\n\n\n\n<p>Plus, \u201cShort videos for you\u201d will soon appear on the Google TV feed, helping to boost Shorts viewership even further.<\/p>\n\n\n\n<p>Taken together, it\u2019s clear YouTube sees Shorts a major part of its long-term TV strategy rather than just a mobile-first side feature.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"4haykZZ6E5\"><a href=\"https:\/\/routenote.com\/blog\/youtube-introduces-24-7-stations-as-tv-style-viewing-grows\/\">YouTube introduces 24\/7 \u2018Stations\u2019 as TV-Style viewing grows<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;YouTube introduces 24\/7 \u2018Stations\u2019 as TV-Style viewing grows&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/youtube-introduces-24-7-stations-as-tv-style-viewing-grows\/embed\/#?secret=4haykZZ6E5\" data-secret=\"4haykZZ6E5\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>What this means for artists<\/h3>\n\n\n\n<p>For artists, this shift creates another major opportunity to get seen.<\/p>\n\n\n\n<p>Shorts already play a huge role in music discovery. Whether it\u2019s snippets of new releases, behind-the-scenes footage, teasers, live clips, or trending content, short-form video has become the go-to way to share your music online. Now, that discovery potential is extending into the living room too. Tailor your content accordingly, and it could help you expand your reach and grow your fanbase.&nbsp;<\/p>\n\n\n\n<p>Combine that with the fact that YouTube Shorts now pulls in more revenue than long-form content on the platform, and it reinforces why Shorts shouldn\u2019t be considered optional in any artist\u2019s marketing strategy.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\" target=\"_blank\" rel=\"noreferrer noopener\">And if you\u2019re an artist looking to get your music heard by the world, RouteNote can help you distribute your music to the world\u2019s biggest platforms, including YouTube Shorts. Get started for free and reach listeners worldwide.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube\u2019s vertical video format is officially taking over the living room, opening up even more opportunities for artists to get discovered on the biggest screen in the house.<\/p>\n","protected":false},"author":47,"featured_media":107784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628],"tags":[70,13147,11985],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Watching Shorts in the living room? YouTube reveals 2 billion hours of Shorts are viewed on TVs every month - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/youtube-shorts-2-billion-hours-tv-viewing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watching Shorts in the living room? 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