{"id":107737,"date":"2026-05-05T11:37:18","date_gmt":"2026-05-05T10:37:18","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=107737"},"modified":"2026-05-05T11:37:20","modified_gmt":"2026-05-05T10:37:20","slug":"tiktoks-new-keyword-tool-how-artists-can-boost-reach-and-get-discovered-faster","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/tiktoks-new-keyword-tool-how-artists-can-boost-reach-and-get-discovered-faster\/","title":{"rendered":"TikTok\u2019s new keyword tool: How artists can boost reach and get discovered faster"},"content":{"rendered":"\n

TikTok now lets creators manually manage keywords on their content. Here\u2019s what it means for artists, and how to use it to your advantage.<\/span><\/h2>\n\n\n\n

TikTok<\/a> is giving creators more control over how their content gets discovered. The platform has introduced a new keyword management tool, allowing users to manually add and remove keywords tied to their words. In simple terms, that means creators now get a saw in how TikTok categorises your content.<\/p>\n\n\n\n

For artists and creators, that could make a real difference when it comes to reaching the right audience.<\/p>\n\n\n\n

TikTok\u2019s new keyword tool, explained<\/h3>\n\n\n\n

TikTok\u2019s latest keyword feature gives creators the ability to manage the keywords associated with their videos. It builds on the existing tool that automatically assigned keywords based on user behaviour and content searches. Now, this update adds a manual layer of control that wasn\u2019t previously possible.<\/p>\n\n\n\n

As shown by screenshots shared<\/a> by app researcher Jonah Manzano<\/a>, creators can now suggest keywords that they want their content to rank for, as well as block keywords they feel are inaccurate or irrelevant. It\u2019s a subtle change that could have a meaningful impact on discoverability.\u00a0<\/p>\n\n\n\n