{"id":107720,"date":"2026-04-29T17:55:56","date_gmt":"2026-04-29T16:55:56","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=107720"},"modified":"2026-04-29T17:57:19","modified_gmt":"2026-04-29T16:57:19","slug":"spotify-display-campaigns-how-artists-can-turn-listeners-into-fans","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-display-campaigns-how-artists-can-turn-listeners-into-fans\/","title":{"rendered":"Spotify Display Campaigns just got smarter: How artists can turn listeners into fans"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">A small Spotify refresh puts goals first, giving artists a clearer path to grow, re-engage, and deepen fan connections.<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\">Spotify<\/a> has given its artists promotional tools a fresh look, rolling Marquee and Showcase under one umbrella: <a href=\"https:\/\/artists.spotify.com\/display-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">Display Campaigns<\/a>. If you\u2019ve used these formats before, nothing is disappearing, but the way you approach them is getting a thoughtful upgrade.<\/p>\n\n\n\n<p>In short, this isn\u2019t just a rename. It\u2019s a new focus to help artists cut through the noise.&nbsp;<\/p>\n\n\n\n<h3>What are Spotify Display Campaigns?<\/h3>\n\n\n\n<p>Display Campaigns live inside Spotify for Artists, and are designed to put your music in front of the listeners most likely to stream your music. They work within the tools under the Campaign kit, helping turn casual listeners into long-term fans.<\/p>\n\n\n\n<p>At the core are the two familiar formats:<\/p>\n\n\n\n<p><strong>Marquee <\/strong>delivers a full-screen pop-up on the Home screen, ideal for showing off new releases when you want maximum impact from day one.<\/p>\n\n\n\n<p><strong>Showcase <\/strong>appears as a banner on Home, giving you the flexibility to promote both new and catalog releases, whichever you prefer.<\/p>\n\n\n\n<h3>What\u2019s actually changing?<\/h3>\n\n\n\n<p>The biggest update is how campaigns are structured. Instead of jumping straight into creating your campaign, Spotify now lets you pick your goal for it first. You can choose between growing your audience, re-engaging past listeners, or deepening the fandom with your most loyal fans.<\/p>\n\n\n\n<p>From there, Spotify puts your content in front of those audiences. It\u2019s a more effective way to build campaigns seamlessly, with your goal in mind.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2026\/04\/Spotify-new-UI-showcase-marquee.png\" alt=\"\" class=\"wp-image-107721 lazyload\" width=\"459\" height=\"405\"\/><figcaption><em>Image credits: Spotify<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h4>There\u2019s also a small number of other changes worth knowing:<\/h4>\n\n\n\n<ul><li>Showcase and Marquee now sit under one umbrella: Display Campaigns.<\/li><li>When targeting, the \u201cdefault audience\u201d option is gone, but you can still reach everyone by selecting to target all audiences.<\/li><li>More aligned customization means that targeting, placement, and creative choices for your campaign all work together, so you can pinpoint fans exactly how and where you want.<\/li><\/ul>\n\n\n\n<p>The result? A smoother campaign setup that\u2019s built around outcomes, instead of feeling like separate decisions.&nbsp;<\/p>\n\n\n\n<h3>Why this matters for artists<\/h3>\n\n\n\n<p>For independent artists especially, marketing may not be your priority. So, tools that make it easier to engage fans are a big deal. By focusing on goals first, Spotify is making it easier to run campaigns that actually align with what you\u2019re trying to achieve. Whether you\u2019re building momentum for a new release or reconnecting with fans who\u2019ve drifted away, this update makes that seamless.&nbsp;<\/p>\n\n\n\n<p>Spotify is keen to show off just how effective these campaigns can be too, making it hard for artists to ignore. On average: people who see a Display Campaign are 3.7x more likely to stream the release, Showcase campaigns promoting catalog releases drive 4.8x more active streams, and listeners are 2.2x more likely to save or playlist a track after seeing a display campaign.&nbsp;<\/p>\n\n\n\n<h3>Get started with your next campaign<\/h3>\n\n\n\n<p>If you\u2019re already using <strong><a href=\"https:\/\/routenote.com\/blog\/spotify-for-artists\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify for Artists<\/a><\/strong>, you can set up a Display Campaign <strong><a href=\"https:\/\/artists.spotify.com\/c\/artist\/campaigns\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/strong>.<\/p>\n\n\n\n<p>And if you\u2019re looking to get your music on Spotify in the first place, that\u2019s where RouteNote comes in.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\">With RouteNote, you can distribute your music to Spotify and other major platforms for free. Then you can claim your Spotify for Artists profile, and start building campaigns to grow your audience and turn listeners into fans.<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"P4QXvPSTYA\"><a href=\"https:\/\/routenote.com\/blog\/spotify-for-artists\/\">The Complete Guide to Using Spotify for Artists<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The Complete Guide to Using Spotify for Artists&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/spotify-for-artists\/embed\/#?secret=P4QXvPSTYA\" data-secret=\"P4QXvPSTYA\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A small Spotify refresh puts goals first, giving artists a clearer path to grow, re-engage, and deepen fan connections. <\/p>\n","protected":false},"author":47,"featured_media":107722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,1],"tags":[825,31099,9656],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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