{"id":107466,"date":"2026-03-20T15:23:32","date_gmt":"2026-03-20T15:23:32","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=107466"},"modified":"2026-03-20T15:23:34","modified_gmt":"2026-03-20T15:23:34","slug":"deezer-a-realise-un-benefice-pour-la-premiere-fois-en-2025","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/deezer-a-realise-un-benefice-pour-la-premiere-fois-en-2025\/","title":{"rendered":"Deezer a r\u00e9alis\u00e9 un b\u00e9n\u00e9fice pour la premi\u00e8re fois en 2025"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">La plateforme fran\u00e7aise de streaming Deezer atteint la rentabilit\u00e9 au cours de l&#8217;exercice 2025, gr\u00e2ce \u00e0 la transparence offerte par l&#8217;IA et \u00e0 une croissance r\u00e9guli\u00e8re du nombre d&#8217;abonn\u00e9s.<\/span><\/h2>\n\n\n\n<h3>Une ann\u00e9e charni\u00e8re pour Deezer<\/h3>\n\n\n\n<p>2025 restera dans les annales comme une ann\u00e9e charni\u00e8re pour <a href=\"https:\/\/routenote.com\/blog\/get-music-on-deezer\/\">Deezer<\/a>. Pour la premi\u00e8re fois de son histoire, la plateforme fran\u00e7aise de streaming a atteint la rentabilit\u00e9. Les <a href=\"https:\/\/newsroom-deezer.com\/fr\/2026\/03\/deezer-atteint-la-rentabilite-en-2025-la-strategie-produit-des-resultats-tangibles\/\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9sultats financiers montrent<\/a> que Deezer trouve son rythme tout en continuant \u00e0 se d\u00e9marquer. Deezer a enregistr\u00e9 un chiffre d\u2019affaires de 534 millions d\u2019euros en 2025, en l\u00e9g\u00e8re baisse par rapport aux 541,7 millions d\u2019euros de <a href=\"https:\/\/routenote.com\/blog\/les-revenus-de-deezer-augmentent-en-2024-malgre-la-baisse-des-abonnements\/\" target=\"_blank\" rel=\"noreferrer noopener\">2024<\/a>.<\/p>\n\n\n\n<p>Deezer a termin\u00e9 l&#8217;ann\u00e9e en b\u00e9n\u00e9fices pour la premi\u00e8re fois de son histoire. L&#8217;EBITDA (r\u00e9sultat avant int\u00e9r\u00eats, imp\u00f4ts, d\u00e9pr\u00e9ciation et amortissement) de Deezer a atteint 10 millions d&#8217;euros, contre une perte de 4 millions d&#8217;euros en 2024. Plus important encore, Deezer a enregistr\u00e9 un r\u00e9sultat net de 8 millions d&#8217;euros, contre une perte de 26 millions d&#8217;euros l&#8217;ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u00ab L&#8217;ann\u00e9e 2025 a marqu\u00e9 un tournant pour Deezer. Pour la premi\u00e8re fois de notre histoire, nous avons enregistr\u00e9 un r\u00e9sultat net positif, ainsi qu&#8217;un flux de tr\u00e9sorerie disponible toujours positif et un EBITDA ajust\u00e9 \u00e0 deux chiffres\u2026 Notre strat\u00e9gie porte ses fruits et produit des r\u00e9sultats concrets. \u00bb<\/strong><\/p><cite>Alexis Lanternier, PDG de Deezer<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/newsroom-deezer.com\/wp-content\/uploads\/2026\/03\/infographic-FR-2026-Q1-landscape-1536x784.png\" alt=\"\"\/><figcaption><em>Cr\u00e9dits photos: <a href=\"https:\/\/newsroom-deezer.com\/fr\/2026\/03\/deezer-atteint-la-rentabilite-en-2025-la-strategie-produit-des-resultats-tangibles\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deezer<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h3>Quels sont les moteurs de la performance de Deezer ?<\/h3>\n\n\n\n<p>Quels sont les moteurs de la performance de Deezer ?<br \/>Le succ\u00e8s de Deezer repose \u00e0 la fois sur un engagement fort de la part des utilisateurs, sur ses partenariats de longue date et sur son engagement envers les artistes. Voici comment :<\/p>\n\n\n\n<h4>Une dynamique forte chez les utilisateurs<\/h4>\n\n\n\n<ul><li><strong>Croissance du nombre d\u2019abonn\u00e9s<\/strong> : tant en France (+8,6 %) que dans le reste du monde (+7,7 %).<\/li><li><strong>Attrait aupr\u00e8s de la G\u00e9n\u00e9ration Z<\/strong> : un engagement plus \u00e9lev\u00e9 que celui des autres publics (9 % d\u2019utilisateurs actifs hebdomadaires contre 7 %).<\/li><li><strong>Une exp\u00e9rience utilisateur am\u00e9lior\u00e9e<\/strong> : les nouvelles fonctionnalit\u00e9s de Deezer comprennent le <a href=\"https:\/\/routenote.com\/blog\/deezer-rolls-out-new-features-customizable-algorithm-share-music-across-platforms-and-track-your-monthly-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">contr\u00f4le de l&#8217;algorithme, la personnalisation des playlists, \u00ab My Deezer Month \u00bb et le partage multiplateforme avec des amis sur d&#8217;autres plateformes de streaming<\/a>.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"a2cgB9DmpV\"><a href=\"https:\/\/routenote.com\/blog\/deezer-ajoute-de-nouveaux-outils-pour-une-experience-utilisateur-plus-personnalisee\/\">Deezer ajoute de nouveaux outils pour une exp\u00e9rience utilisateur plus personnalis\u00e9e<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Deezer ajoute de nouveaux outils pour une exp\u00e9rience utilisateur plus personnalis\u00e9e&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/deezer-ajoute-de-nouveaux-outils-pour-une-experience-utilisateur-plus-personnalisee\/embed\/#?secret=a2cgB9DmpV\" data-secret=\"a2cgB9DmpV\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4>Une approche centr\u00e9e sur l&#8217;artiste<\/h4>\n\n\n\n<ul><li><strong>Outils de d\u00e9tection de l&#8217;IA<\/strong> : Deezer reste la seule plateforme de streaming musical \u00e0 <a href=\"https:\/\/routenote.com\/blog\/deezer-now-tags-ai-music-the-first-streaming-platform-to-do-so\/\" target=\"_blank\" rel=\"noreferrer noopener\">identifier clairement les morceaux g\u00e9n\u00e9r\u00e9s par l&#8217;IA<\/a>, \u00e0 les exclure des recommandations et \u00e0 ne pas r\u00e9mun\u00e9rer ceux qui b\u00e9n\u00e9ficient d&#8217;\u00e9coutes frauduleuses.<\/li><li><strong>Syst\u00e8me de r\u00e9mun\u00e9ration centr\u00e9 sur l&#8217;artiste<\/strong> : Deezer a consolid\u00e9 son leadership en mati\u00e8re de r\u00e9mun\u00e9ration \u00e9quitable, 85 % de ses partenaires ayant d\u00e9sormais adopt\u00e9 le mod\u00e8le <a href=\"https:\/\/routenote.com\/blog\/deezer-push-artist-centric-payment-model-with-sacem\/\" target=\"_blank\" rel=\"noreferrer noopener\">ACPS<\/a>.<\/li><\/ul>\n\n\n\n<h4>Des partenariats toujours aussi dynamiques<\/h4>\n\n\n\n<ul><li><strong>De nouveaux partenariats<\/strong> : des partenariats renouvel\u00e9s et \u00e9largis, notamment des accords majeurs avec TIM et Sonos.<\/li><li><strong>Opportunit\u00e9s de licence<\/strong> : la technologie de d\u00e9tection par IA de Deezer offre de nouvelles possibilit\u00e9s de mon\u00e9tisation pour aider les autres acteurs du secteur \u00e0 lutter contre la musique g\u00e9n\u00e9r\u00e9e par IA dans le streaming.<\/li><\/ul>\n\n\n\n<h3>Quelle est la prochaine \u00e9tape ?<\/h3>\n\n\n\n<p>Pour l&#8217;avenir, la priorit\u00e9 de Deezer est claire. Attendez-vous \u00e0 ce que la plateforme continue d&#8217;investir dans le soutien aux artistes, \u00e0 ce qu&#8217;elle am\u00e9liore encore l&#8217;exp\u00e9rience utilisateur et \u00e0 ce qu&#8217;elle explore plus en profondeur les solutions d&#8217;IA qui profitent r\u00e9ellement aux artistes.<\/p>\n\n\n\n<p>En ce qui concerne plus particuli\u00e8rement l&#8217;IA, la position de Deezer reste inchang\u00e9e. La plateforme a r\u00e9affirm\u00e9 qu&#8217;elle \u00ab maintiendra sa position claire en mati\u00e8re de contenus musicaux g\u00e9n\u00e9r\u00e9s par l\u2019IA pour soutenir les artistes et la cr\u00e9ativit\u00e9 humaine \u00bb.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/get-music-on-deezer\/\">Diffusez gratuitement votre musique sur Deezer et toutes les plateformes de streaming d\u00e8s aujourd&#8217;hui avec RouteNote !<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme fran\u00e7aise de streaming Deezer atteint la rentabilit\u00e9 au cours de l&#8217;exercice 2025, gr\u00e2ce \u00e0 la transparence offerte par l&#8217;IA et \u00e0 une croissance r\u00e9guli\u00e8re du nombre d&#8217;abonn\u00e9s.<\/p>\n","protected":false},"author":47,"featured_media":107468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11109],"tags":[1423,31053],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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