{"id":107456,"date":"2026-03-19T11:54:06","date_gmt":"2026-03-19T11:54:06","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=107456"},"modified":"2026-03-19T11:54:08","modified_gmt":"2026-03-19T11:54:08","slug":"sony-music-removes-135000-ai-deepfake-tracks","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/sony-music-removes-135000-ai-deepfake-tracks\/","title":{"rendered":"Sony removes over 135,000 AI deepfake songs from streaming platforms"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">In a move to protect its artist, Sony has requested AI deepfakes to be taken off streaming platforms.<\/span><\/h2>\n\n\n\n<p>Sony Music has requested the removal of more than 135,000 tracks that impersonate its artists using AI-generated \u201cdeepfake\u201d technology. The recordings appeared on streaming platforms and falsely claimed to feature well-known acts including Beyonc\u00e9, Queen, and Harry Styles, according to a report by <a href=\"https:\/\/www.bbc.co.uk\/news\/articles\/cy57593gxe0o\">BBC News<\/a>.<\/p>\n\n\n\n<p>These tracks are created using generative AI tools that can replicate an artist\u2019s voice and style. Sony says this type of content is causing \u201cdirect commercial harm to legitimate recording artists\u201d and is becoming more common as the technology becomes cheaper and easier to use.<\/p>\n\n\n\n<p>The company believes the number of fake tracks identified so far is only a portion of what is currently available online. Since March 2025 alone, it has flagged around 60,000 songs that falsely claim to feature artists from its roster. Other artists reported to be affected include Bad Bunny, Miley Cyrus, and Mark Ronson.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"RpWrJPatlE\"><a href=\"https:\/\/routenote.com\/blog\/sony-music-reveals-deepfake-takedowns\/\">Sony Music reveals 75,000+ deepfake takedowns amid UK government AI plans pushback<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Sony Music reveals 75,000+ deepfake takedowns amid UK government AI plans pushback&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/sony-music-reveals-deepfake-takedowns\/embed\/#?secret=RpWrJPatlE\" data-secret=\"RpWrJPatlE\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Dennis Kooker, President of Sony\u2019s Global Digital Business, explained how these uploads can impact releases. \u201cIn the worst cases, [the deepfakes] potentially damage a release campaign or tarnish the reputation of an artist.\u201d Kooker also noted, \u201cThe problem with deepfakes are they are a demand-driven event. They are taking advantage of the fact an artist is out there promoting their music. That is when deepfakes are at their worst &#8211; building off and benefiting from the demand the artist has created [and] ultimately detracting from what the artist is trying to accomplish.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.digitalmusicnews.com\/2026\/03\/18\/sony-music-deepfakes-removal-comments\/\">Digital Music News<\/a> also highlights similar incidents across the industry, including fake releases appearing alongside legitimate albums or even being uploaded to official artist pages.<\/p>\n\n\n\n<p>The issue sits alongside a wider concern around streaming manipulation. This involves uploading content, sometimes AI-generated, and artificially boosting play counts to generate royalty payments. According to the BBC, the music industry estimates that up to 10% of content on streaming platforms could be fraudulent, with AI increasing the scale of the problem.<\/p>\n\n\n\n<p>Discussions around AI regulation are ongoing. Industry figures welcomed signs that the UK government is reconsidering proposals that would have allowed AI companies to train on copyrighted material without permission. IFPI CEO Victoria Oakley said, \u201cI think we&#8217;ve seen a lot of governments really grappling with this issue because they are trying to square a circle: They are trying to protect creativity and at the same time encourage innovation.\u201d She added, \u201cI&#8217;m very optimistic that&#8230; in the UK, they [have] decided to pause and think again.\u201d<\/p>\n\n\n\n<p>There are also calls for clearer labelling of AI-generated music on streaming platforms. Oakley said, \u201cThe challenge of identifying and labelling AI material is absolutely the next critical challenge.\u201d Some platforms have started doing this, tackling a problem that Oakley describes as &#8220;very simple to fix&#8221;.<\/p>\n\n\n\n<p>Deezer has introduced tools to detect and <a href=\"https:\/\/routenote.com\/blog\/deezer-now-tags-ai-music-the-first-streaming-platform-to-do-so\/\">tag AI-generated tracks<\/a>. Other platforms are also looking at transparency measures, with Apple recently introducing <a href=\"https:\/\/routenote.com\/blog\/apple-music-ai-transparency-tags\/\">Transparency Tags<\/a> that rely on labels and distributors to add to content.<\/p>\n\n\n\n<p>The importance of transparency for listeners was emphasised by Kooker, \u201cWithout proper identification, fans can&#8217;t distinguish between genuine human creativity versus unauthorised, AI-generated content, which risks creating confusion, undermining trust, and impacting user experiences.\u201d He added, \u201cTransparency shouldn&#8217;t be optional, it&#8217;s the foundation of a fair and sustainable music ecosystem.\u201d<\/p>\n\n\n\n<p>As the tide of AI content continues to rise rapidly, how platforms manage and label this material will remain a key issue across the industry. Clear identification and consistent monitoring will be crucial to protect artists\u2019 work and maintain trust in streaming services.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/\">Distribute your music to all leading streaming platforms like Spotify and Deezer with RouteNote. Sign up today to get started.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a move to protect its artist, Sony has requested AI deepfakes to be taken off streaming platforms. Sony Music has requested the removal of more than 135,000 tracks that impersonate its artists using AI-generated \u201cdeepfake\u201d technology. The recordings appeared on streaming platforms and falsely claimed to feature well-known acts including Beyonc\u00e9, Queen, and Harry Styles, according to a report by BBC News. These tracks are created using generative AI tools that can replicate an artist\u2019s voice and style. Sony says this type of content is causing \u201cdirect commercial harm to legitimate recording artists\u201d and is becoming more common as&#8230;<\/p>\n","protected":false},"author":27,"featured_media":107457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30238],"tags":[11569,2747],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony removes over 135,000 AI deepfake songs from streaming platforms - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Sony Music has removed over 135,000 AI deepfake tracks impersonating artists on streaming platforms. 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