{"id":107244,"date":"2026-02-11T12:09:18","date_gmt":"2026-02-11T12:09:18","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=107244"},"modified":"2026-02-12T10:17:56","modified_gmt":"2026-02-12T10:17:56","slug":"official-data-bad-bunny-halftime-show","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/official-data-bad-bunny-halftime-show\/","title":{"rendered":"Bad Bunny’s Super Bowl halftime show officially amassed 128 million viewers"},"content":{"rendered":"\n

The official data has landed, revealing the actual viewership for Bad Bunny’s halftime show.<\/span><\/h2>\n\n\n\n

The official figures are in for the 2026 Super Bowl, and the halftime show that Bad Bunny nailed. Previous speculation<\/a> around viewership saw claims of 133.5 million viewers for Bad Bunny’s performance, but Nielsen has shared its official US viewing figures, and the actual number isn’t the Kendrick Lamar-topping we previously thought it may be.<\/p>\n\n\n\n

Yesterday (10th of February), Nielsen Big Data + Panel announced that Bad Bunny’s halftime show drew in 128.2 million viewers, making it one of the most-watched performances in Super Bowl history. While it isn’t quite the record-breaking 133.5 million viewers that Kendrick Lamar’s 2025 performance achieved, Digital Music News<\/a> notes that it is above the 124.9 million average.<\/p>\n\n\n\n

Rolling Stone<\/a> points out that the Puerto Rican rapper’s performance contributed towards a new record for peak viewership of 137.8 million viewers during the second quarter. The other major record set by Bad Bunny, real name Benito Antonio Mart\u00ednez Ocasio, is for the first ever entirely Spanish-language halftime show at the Super Bowl. The performance was an ode to Puerto Rico, as well as a demonstration of joy and pride for the countries that comprise the Americas, beyond just the United States.<\/p>\n\n\n\n

It wasn’t just viewership of Bad Bunny’s performance that saw big numbers. Apple<\/a> has shared data around streaming activity, with listens to Bad Bunny on Apple Music increasing by 7x. Songs from his most recent album, including “DtMF”, “BAILE INoLVIDABLE,” and “Tit\u00ed Me Pregunt\u00f3” were the most streamed right after the show. Spotify streams saw a 470% increase in the US, and a 210% increase globally, according to a Rolling Stone article<\/a>. <\/p>\n\n\n\n

Activity spiked on Shazam as well for Bad Bunny’s music, with average daily Shazam recognitions in the US being 8% higher in January compared to previous months. <\/p>\n\n\n\n

Bad Bunny is also dominating Spotify charts, occupying the top 9 spots in the US (true of 11th Februrary). The top 7 global Spotify spots also currently are his, emphasising the massive and wide-reaching impact of the Super Bowl and its revered halftime show.<\/p>\n\n\n\n

\n\n\n\n

Distribute your music to all major streaming platforms around the world with RouteNote. Sign up today to get started.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The official data has landed, revealing the actual viewership for Bad Bunny’s halftime show.<\/p>\n","protected":false},"author":27,"featured_media":107257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11109],"tags":[1874,30535],"acf":[],"yoast_head":"\nBad Bunny's Super Bowl halftime show officially amassed 128 million viewers - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Nielsen has announced its official data concerning the Super Bowl and Bad Bunny's halftime performance. 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