{"id":107049,"date":"2026-02-02T15:47:23","date_gmt":"2026-02-02T15:47:23","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=107049"},"modified":"2026-02-02T15:47:26","modified_gmt":"2026-02-02T15:47:26","slug":"spotify-turkiye-muzik-endustrisine-oncelik-vermek-icin-istanbulda-yeni-ofis-acacagini-dogruladi","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-turkiye-muzik-endustrisine-oncelik-vermek-icin-istanbulda-yeni-ofis-acacagini-dogruladi\/","title":{"rendered":"Spotify, T\u00fcrkiye m\u00fczik end\u00fcstrisine \u00f6ncelik vermek i\u00e7in \u0130stanbul&#8217;da yeni ofis a\u00e7aca\u011f\u0131n\u0131 do\u011frulad\u0131"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Spotify, b\u00fcy\u00fcmeyi desteklemek i\u00e7in yeni liderlik, yerel programlar ve \u0130stanbul ofisi ile T\u00fcrk m\u00fczi\u011fi i\u00e7in uzun vadeli planlar ortaya koyuyor.<\/span><\/h2>\n\n\n\n<h3>Gerilimden yat\u0131r\u0131ma<\/h3>\n\n\n\n<p>Ge\u00e7en y\u0131l <a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\">Spotify<\/a> ile T\u00fcrk yetkililer aras\u0131nda ya\u015fanan zorlu d\u00f6nemin ard\u0131ndan, \u015fimdi durum \u00e7ok farkl\u0131 g\u00f6r\u00fcn\u00fcyor. <a href=\"https:\/\/routenote.com\/blog\/spotify-may-exit-turkey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ge\u00e7en y\u0131l ya\u015fanan gerilimler<\/a>, Spotify&#8217;\u0131n \u00fclkedeki gelece\u011fine g\u00f6lge d\u00fc\u015f\u00fcrm\u00fc\u015ft\u00fc. T\u00fcrk yetkililer, ulusal de\u011ferlerle \u00e7eli\u015fti\u011fini s\u00f6yledikleri \u00e7alma listeleri de dahil olmak \u00fczere platformun baz\u0131 k\u0131s\u0131mlar\u0131n\u0131 ele\u015ftirmi\u015f ve Spotify&#8217;\u0131n sanat\u00e7\u0131lara nas\u0131l \u00f6deme yapt\u0131\u011f\u0131n\u0131 da inceleyen bir antitr\u00f6st soru\u015fturmas\u0131 ba\u015flatm\u0131\u015ft\u0131.<\/p>\n\n\n\n<p>\u015eimdi Spotify, Haziran ay\u0131 sonuna kadar \u0130stanbul&#8217;da yeni bir ofis a\u00e7aca\u011f\u0131n\u0131 <a href=\"https:\/\/newsroom.spotify.com\/2026-01-30\/dunyada-her-14-kisiden-biri-turk-muzigi-dinliyor\/\" target=\"_blank\" rel=\"noreferrer noopener\">resmi olarak<\/a> do\u011frulad\u0131 ve T\u00fcrkiye m\u00fczik end\u00fcstrisine olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a ortaya koydu. Bu de\u011fi\u015fimin bir par\u00e7as\u0131 olarak, Genel M\u00fcd\u00fcr Akshat Harbola&#8217;n\u0131n liderlik rol\u00fc, Orta Do\u011fu, Kuzey Afrika ve Pakistan&#8217;\u0131 kapsayan mevcut g\u00f6revine ek olarak T\u00fcrkiye&#8217;yi de kapsayacak \u015fekilde geni\u015fletildi.<\/p>\n\n\n\n<h3>Spotify, T\u00fcrkiye m\u00fczik end\u00fcstrisine nas\u0131l yard\u0131mc\u0131 oluyor?<\/h3>\n\n\n\n<h4>T\u00fcrkiye&#8217;ye yat\u0131r\u0131m<\/h4>\n\n\n\n<p>Spotify, sanat\u00e7\u0131lar, yarat\u0131c\u0131lar ve k\u00fclt\u00fcr\u00fc kapsayan T\u00fcrkiye m\u00fczik ekosistemine uzun vadeli deste\u011fini iki kat\u0131na \u00e7\u0131kard\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Bu destek, kad\u0131n sanat\u00e7\u0131lar\u0131 destekleyen EQUAL Turkey, y\u00fckselen yetenekleri destekleyen RADAR Turkey ve T\u00fcrkiye&#8217;nin en sevilen sanat\u00e7\u0131lar\u0131n\u0131n miras\u0131n\u0131 ve k\u00fclt\u00fcrel etkisini kutlayan ICON program\u0131 gibi mevcut yerel programlar\u0131n devam\u0131n\u0131 da i\u00e7eriyor.<\/p>\n\n\n\n<p>\u015eirket ayr\u0131ca, ilkbaharda ba\u015flayarak y\u0131l boyunca \u0130stanbul&#8217;da bir dizi Spotify Masterclass d\u00fczenlemeyi planl\u0131yor. Bu oturumlar, sanat\u00e7\u0131lar\u0131n ve ekiplerin g\u00fcn\u00fcm\u00fcz m\u00fczik end\u00fcstrisinde ba\u015far\u0131l\u0131 olmak i\u00e7in kullanabilecekleri ak\u0131\u015f ekonomisini, editoryal \u00e7alma listelerini ve di\u011fer ara\u00e7lar\u0131 anlamaya odaklanacak.<\/p>\n\n\n\n<h4>K\u00fcresel bir at\u0131l\u0131m<\/h4>\n\n\n\n<p>T\u00fcrk m\u00fczi\u011finin k\u00fcresel \u00e7ekicili\u011fi son y\u0131llarda artm\u0131\u015ft\u0131r. Spotify, T\u00fcrkiye d\u0131\u015f\u0131ndaki 52 milyon kullan\u0131c\u0131n\u0131n 2025 y\u0131l\u0131nda en az bir T\u00fcrk \u015fark\u0131s\u0131 dinledi\u011fini a\u00e7\u0131klam\u0131\u015ft\u0131r. Asl\u0131nda, T\u00fcrk m\u00fczi\u011finin uluslararas\u0131 dinleyicisi 2020&#8217;den bu yana %160&#8217;\u0131n \u00fczerinde art\u0131\u015f g\u00f6stermi\u015f ve d\u00fcnya \u00e7ap\u0131nda her 14 ki\u015fiden biri T\u00fcrk m\u00fczi\u011fi dinler hale gelmi\u015ftir. Spotify, bu k\u00fcresel at\u0131l\u0131m\u0131 s\u00fcrd\u00fcrerek daha fazla T\u00fcrk sanat\u00e7\u0131n\u0131n d\u00fcnya \u00e7ap\u0131nda tan\u0131nmas\u0131na yard\u0131mc\u0131 olmak istemektedir.<\/p>\n\n\n\n<p>Esasen, Spotify&#8217;\u0131n hamlesi tamamen \u201ckariyerlerin s\u00fcrd\u00fcr\u00fclebilirli\u011fini desteklemek ve yerel seslerin d\u00fcnya \u00e7ap\u0131nda farkl\u0131 kitlelere ula\u015fmas\u0131na yard\u0131mc\u0131 olmak\u201d odakl\u0131d\u0131r.<\/p>\n\n\n\n<h3>Gelecekte \u00f6ncelikli pazar<\/h3>\n\n\n\n<p>Spotify, T\u00fcrkiye&#8217;nin art\u0131k \u00f6ncelikli bir pazar oldu\u011funu a\u00e7\u0131k\u00e7a belirtmi\u015ftir. \u0130stanbul ofisini a\u00e7arak Spotify, \u00fclkenin m\u00fczik camias\u0131yla ba\u011flar\u0131n\u0131 g\u00fc\u00e7lendirebilecektir. T\u00fcrk m\u00fczik end\u00fcstrisi i\u00e7in bu, daha fazla yerel ili\u015fki, daha \u00f6zel sanat\u00e7\u0131 deste\u011fi ve k\u00fcresel dinleyicilere ula\u015fmak i\u00e7in daha b\u00fcy\u00fck bir f\u0131rsat anlam\u0131na gelmelidir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u201c\u0130stanbul&#8217;da bir ofis a\u00e7mak Spotify i\u00e7in sembolik bir ad\u0131m de\u011fil, tamamen yap\u0131sal bir ad\u0131md\u0131r. T\u00fcrkiye bizim i\u00e7in \u00f6ncelikli bir pazard\u0131r ve buradaki varl\u0131\u011f\u0131m\u0131z\u0131 g\u00fc\u00e7lendirmek, \u00fclkenin m\u00fczik ekosistemine, sanat\u00e7\u0131lar\u0131na, i\u00e7erik yarat\u0131c\u0131lar\u0131na ve k\u00fclt\u00fcr\u00fcne olan uzun vadeli ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131n bir g\u00f6stergesidir.\u201d<\/strong><\/p><cite>Akshat Harbola, Spotify T\u00fcrkiye&#8217;nin yeni Genel M\u00fcd\u00fcr\u00fc<\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\">RouteNote ile m\u00fczi\u011finizi Spotify&#8217;da yay\u0131nlay\u0131n ve bug\u00fcn \u00fccretsiz olarak d\u00fcnya \u00e7ap\u0131nda dinleyicilere ula\u015f\u0131n!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify, b\u00fcy\u00fcmeyi desteklemek i\u00e7in yeni liderlik, yerel programlar ve \u0130stanbul ofisi ile T\u00fcrk m\u00fczi\u011fi i\u00e7in uzun vadeli planlar ortaya koyuyor.<\/p>\n","protected":false},"author":47,"featured_media":107050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[825,2068,30823],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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