{"id":107047,"date":"2026-02-02T15:37:51","date_gmt":"2026-02-02T15:37:51","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=107047"},"modified":"2026-02-02T15:37:53","modified_gmt":"2026-02-02T15:37:53","slug":"spotify-confirms-new-istanbul-office-to-prioritize-turkiyes-music-industry","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-confirms-new-istanbul-office-to-prioritize-turkiyes-music-industry\/","title":{"rendered":"Spotify confirms new Istanbul office to prioritize T\u00fcrkiye\u2019s music industry"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Spotify sets out long-term plans for Turkish music with new leadership, local programs, and Istanbul office to fuel growth.<\/span><\/h2>\n\n\n\n<h3>From tension to investment<\/h3>\n\n\n\n<p>After a rocky period between <a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\">Spotify<\/a> and Turkish authorities last year, things are looking very different now. Last year\u2019s <a href=\"https:\/\/routenote.com\/blog\/spotify-may-exit-turkey\/\" target=\"_blank\" rel=\"noreferrer noopener\">tensions<\/a> cast doubt over Spotify\u2019s future in the country. Turkish officials had criticized parts of the platform, including playlists they said conflicted with national values, alongside the launch of an antitrust investigation that also looked at how Spotify pays artists.<\/p>\n\n\n\n<p>Now, Spotify has officially <a href=\"https:\/\/newsroom.spotify.com\/2026-01-30\/dunyada-her-14-kisiden-biri-turk-muzigi-dinliyor\/\" target=\"_blank\" rel=\"noreferrer noopener\">confirmed<\/a> it will open a new office in Istanbul by the end of June, marking a clear commitment to T\u00fcrkiye\u2019s music industry. As part of the shift, Managing Director Akshat Harbola\u2019s leadership role has expanded to include T\u00fcrkiye, alongside his existing oversight of the Middle East, North Africa, and Pakistan.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"0Nlac3A7fW\"><a href=\"https:\/\/routenote.com\/blog\/spotify-set-to-stay-in-turkiye-with-expansion-plans-ahead\/\">Spotify set to stay in T\u00fcrkiye, with expansion plans ahead<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Spotify set to stay in T\u00fcrkiye, with expansion plans ahead&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/spotify-set-to-stay-in-turkiye-with-expansion-plans-ahead\/embed\/#?secret=0Nlac3A7fW\" data-secret=\"0Nlac3A7fW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>How Spotify is helping T\u00fcrkiye\u2019s music industry<\/h3>\n\n\n\n<h4>Investment in T\u00fcrkiye\u00a0<\/h4>\n\n\n\n<p>Spotify says it is doubling down on its long-term support for T\u00fcrkiye\u2019s music ecosystem, spanning artists, creators, and culture. This includes the continuation of existing local programs, including EQUAL Turkey, which supports female artists; RADAR Turkey, which supports rising talent; and the ICON program, which celebrates the legacy and cultural impact of some of T\u00fcrkiye\u2019s most beloved artists.<\/p>\n\n\n\n<p>The company also plans to host a series of Spotify Masterclasses in Istanbul across the year, beginning in Spring. These sessions will focus on understanding the streaming economy, editorial playlists, and other tools that artists and teams can use to succeed in today\u2019s music industry.\u00a0<\/p>\n\n\n\n<h4>A global push<\/h4>\n\n\n\n<p>The global appeal of Turkish music has increased in recent years. Spotify revealed that 52 million users outside of T\u00fcrkiye listened to at least one Turkish song in 2025. In fact, international listening to Turkish music has jumped more than 160% since 2020, to the point where one in every 14 people across the world listen to Turkish music. Spotify wants to continue that global push, helping more Turkish artists gain worldwide recognition.<\/p>\n\n\n\n<p>Essentially, Spotify\u2019s push is all with the focus of \u201csupporting the sustainability of careers and helping local voices reach different audiences worldwide.\u201d&nbsp;<\/p>\n\n\n\n<h3>A priority market going forward<\/h3>\n\n\n\n<p>Spotify has been clear that T\u00fcrkiye is now a priority market. By opening an Istanbul office, Spotify will be able to strengthen ties with the country\u2019s music community. For the Turkish industry, this should mean more local relationships, more tailored artist support, and a greater opportunity to reach global audiences.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u201cOpening an office in Istanbul is not a symbolic step for Spotify, but a completely structural one. Turkey is a priority market for us, and strengthening our presence here is a demonstration of our long-term commitment to the country\u2019s music ecosystem, artists, content creators, and culture.\u201d<\/strong><\/p><cite>Akshat Harbola, Spotify T\u00fcrkiye\u2019s new Managing Director<\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\">Distribute your music to Spotify and reach listeners worldwide, for free with RouteNote today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify sets out long-term plans for Turkish music with new leadership, local programs, and Istanbul office to fuel growth.<\/p>\n","protected":false},"author":47,"featured_media":107048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[825,2068,30823],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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