{"id":106948,"date":"2026-01-27T13:43:57","date_gmt":"2026-01-27T13:43:57","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=106948"},"modified":"2026-01-27T13:43:59","modified_gmt":"2026-01-27T13:43:59","slug":"spotify-directed-by-series-explores-the-making-of-music-videos","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-directed-by-series-explores-the-making-of-music-videos\/","title":{"rendered":"Spotify launches ‘Directed By’ series, exploring the making of music videos"},"content":{"rendered":"\n

Kicking off the series, viewers can see inside the making of Maisie Peter\u2019s latest music videos, alongside director James Ogram.<\/span><\/h2>\n\n\n\n

Music videos have long been a key part of the music rollout strategy. They spark discovery, deepen fan connection, and give songs a visual identity that can enhance the listening experience. But as Spotify<\/a> points out, the process behind them usually stays off-camera.<\/p>\n\n\n\n

At least, until now. Spotify has launched a new \u2018Directed by\u2019 series<\/a>, designed to spotlight the creative journey behind music videos. The series follows directors from their early ideas and storyboard sketches right through to shoot day, showing how a visual concept actually comes to life.<\/p>\n\n\n\n

Inside the first episode<\/h3>\n\n\n\n

The first of three episodes is live now<\/a>, focusing on British pop artist Maisie Peters<\/a> and director James Ogram<\/a>. The episode explores the thinking behind the visuals for Peters\u2019 recent tracks \u201cAudrey Hepburn\u201d<\/a> and \u201cYou You You\u201d<\/a>.<\/p>\n\n\n\n

It breaks down how the creative direction evolved from concept to execution, and for artists, managers, and directors, there\u2019s plenty to take notes on.<\/p>\n\n\n\n