{"id":106781,"date":"2026-01-13T16:21:43","date_gmt":"2026-01-13T16:21:43","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=106781"},"modified":"2026-01-13T16:23:49","modified_gmt":"2026-01-13T16:23:49","slug":"morgan-stanley-report-ai-music-listening-habits","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/morgan-stanley-report-ai-music-listening-habits\/","title":{"rendered":"Majority of Gen Z and millennials are listening to AI music, new report finds"},"content":{"rendered":"\n

Morgan Stanley\u2019s annual survey of audio habits reveals how much AI music is being listened to, by whom, and where.<\/span><\/h2>\n\n\n\n

AI music has been a constant talking point across the music industry in recent times. From heated debates about copyright and creativity to platforms scrambling to define what\u2019s allowed, the topic isn\u2019t going away.<\/p>\n\n\n\n

Now, a new report<\/a> suggests young listeners are already tuning in. Every year, Morgan Stanley conducts a survey of Americans\u2019 audio habits. This year marked the first time they asked respondents directly about their AI-generated music listening habits. The results? A significant number of people are listening to AI music already. <\/p>\n\n\n\n

Young listeners lead the AI music charge<\/h3>\n\n\n\n

According to the survey, younger people are the ones listening to AI music the most. The data was led by Morgan Stanley analyst Benjamin Swinburne, who described the findings as surprising.<\/p>\n\n\n\n

Between 50% and 60% of listeners aged 18-44 reported listening to around 2.5 to 3 hours of AI music per week. <\/p>\n\n\n\n

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Image credits: Morgan Stanley via Sherwood News<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Breaking it down further:<\/p>\n\n\n\n