{"id":106696,"date":"2025-12-24T10:06:32","date_gmt":"2025-12-24T10:06:32","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=106696"},"modified":"2025-12-24T10:06:32","modified_gmt":"2025-12-24T10:06:32","slug":"prs-iprs-apple-fitness-india-licensing-deal","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/","title":{"rendered":"PRS for Music and IPRS support Apple Fitness+ India launch with new licensing deal"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">A new agreement will streamline music licensing for Apple Fitness+ as the service expands into the Indian market.<\/span><\/h2>\n\n\n\n<p>Apple Fitness+ is officially launching in India, supported by a new licensing agreement between PRS for Music and the Indian Performing Right Society (IPRS). The deal ensures that music used across the fitness and wellness platform is correctly licensed, while also improving how royalties reach songwriters and publishers.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.musicbusinessworldwide.com\/prs-for-music-and-iprs-strike-licensing-deal-for-apple-fitness-india-launch\/\">Music Business Worldwide<\/a>, the agreement sees IPRS responsible for licensing Apple Fitness+ within India. PRS for Music will handle the processing side of the service, including matching reported music usage to registered works and distributing royalties through its cloud-based systems.<\/p>\n\n\n\n<p>This structure has been designed to reduce complexity. By cutting out unnecessary currency conversions and extra steps, the process allows money to flow more directly from Apple to music creators, helping speed up payments and improve accuracy.<\/p>\n\n\n\n<p>Sami Valkonen, Chief International Business Officer for PRS for Music, described the partnership as a step forward for global digital licensing. \u201cWe\u2019re excited to collaborate with IPRS, our partner rightsholders, and Apple Fitness+ on this innovative approach to digital licensing,\u201d he said. He added, \u201cThis is a blueprint for how cross-border licensing can work at scale. By combining local expertise with global PRS\u2019s global processing capability, we\u2019re creating a faster, fairer route for royalties to reach creators wherever their music is used.\u201d<\/p>\n\n\n\n<p>Valkonen also highlighted the importance of partnerships as digital services continue to expand into new markets. \u201cAs part of our drive to ensure digital services are licensed wherever they operate, partnerships like this will be key in expediting the licensing, collecting and distribution of royalties to the correct rightsholders.\u201d<\/p>\n\n\n\n<p>Music plays a key role in Apple Fitness+, with workouts and meditation sessions featuring tracks from artists such as Taylor Swift, Bad Bunny, Kendrick Lamar and Beyonc\u00e9. The service includes Audio Focus, which allows users to adjust the balance between music and trainer instructions.<\/p>\n\n\n\n<p>Apple Fitness+ is launching in India with lower pricing than in the US. New users receive one month free, followed by a monthly subscription costing 149 rupees ($1.66) or 999 rupees ($11.14) per year. In comparison, the service costs $9.99 per month or $79.99 annually in the US.<\/p>\n\n\n\n<p>IPRS CEO Rakesh Nigam commented on the partnership, saying, \u201cWe\u2019re pleased to partner with PRS for Music to support the launch of Apple Fitness+ in India. This collaboration highlights our shared commitment to facilitating the licensing of digital services while ensuring songwriters and composers are fairly represented and paid in the expanding service offerings depending on music as a key component.\u201d<\/p>\n\n\n\n<p>Apple Fitness+ launched in 2020 and is now available in nearly 50 countries. It offers 12 workout types, including strength training, yoga, HIIT, pilates, dance, cycling, kickboxing and meditation, with seamless integration across Apple devices. Apple has also hinted that the service will launch in Japan \u201cbeginning early next year\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/\">Distribute your music to Apple Music and all major streaming platforms around the world with RouteNote. Sign up today to get started.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new agreement will streamline music licensing for Apple Fitness+ as the service expands into the Indian market. Apple Fitness+ is officially launching in India, supported by a new licensing agreement between PRS for Music and the Indian Performing Right Society (IPRS). The deal ensures that music used across the fitness and wellness platform is correctly licensed, while also improving how royalties reach songwriters and publishers. According to Music Business Worldwide, the agreement sees IPRS responsible for licensing Apple Fitness+ within India. PRS for Music will handle the processing side of the service, including matching reported music usage to registered&#8230;<\/p>\n","protected":false},"author":27,"featured_media":106698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[713],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PRS for Music and IPRS support Apple Fitness+ India launch with new licensing deal - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRS for Music and IPRS support Apple Fitness+ India launch with new licensing deal - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"A new agreement will streamline music licensing for Apple Fitness+ as the service expands into the Indian market. Apple Fitness+ is officially launching in India, supported by a new licensing agreement between PRS for Music and the Indian Performing Right Society (IPRS). The deal ensures that music used across the fitness and wellness platform is correctly licensed, while also improving how royalties reach songwriters and publishers. According to Music Business Worldwide, the agreement sees IPRS responsible for licensing Apple Fitness+ within India. PRS for Music will handle the processing side of the service, including matching reported music usage to registered...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-24T10:06:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/12\/pexels-amitrai10-3926344.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"6000\" \/>\n\t<meta property=\"og:image:height\" content=\"4000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johanna Campbell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/12\/pexels-amitrai10-3926344.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/12\/pexels-amitrai10-3926344.jpg\",\"width\":6000,\"height\":4000},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/\",\"name\":\"PRS for Music and IPRS support Apple Fitness+ India launch with new licensing deal - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#primaryimage\"},\"datePublished\":\"2025-12-24T10:06:32+00:00\",\"dateModified\":\"2025-12-24T10:06:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PRS for Music and IPRS support Apple Fitness+ India launch with new licensing deal\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#webpage\"},\"author\":{\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/ba290562ddbe27b71a91f2962dd25c9f\"},\"headline\":\"PRS for Music and IPRS support Apple Fitness+ India launch with new licensing deal\",\"datePublished\":\"2025-12-24T10:06:32+00:00\",\"dateModified\":\"2025-12-24T10:06:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#webpage\"},\"wordCount\":510,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/12\/pexels-amitrai10-3926344.jpg\",\"keywords\":[\"music licensing\"],\"articleSection\":[\"Digital Music News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/ba290562ddbe27b71a91f2962dd25c9f\",\"name\":\"Johanna Campbell\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cd040502b3069e04255cf79cefc9d7ea?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cd040502b3069e04255cf79cefc9d7ea?s=96&d=blank&r=g\",\"caption\":\"Johanna Campbell\"},\"url\":\"https:\/\/routenote.com\/blog\/author\/johanna-synchedin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PRS for Music and IPRS support Apple Fitness+ India launch with new licensing deal - RouteNote Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/","og_locale":"en_US","og_type":"article","og_title":"PRS for Music and IPRS support Apple Fitness+ India launch with new licensing deal - RouteNote Blog","og_description":"A new agreement will streamline music licensing for Apple Fitness+ as the service expands into the Indian market. Apple Fitness+ is officially launching in India, supported by a new licensing agreement between PRS for Music and the Indian Performing Right Society (IPRS). The deal ensures that music used across the fitness and wellness platform is correctly licensed, while also improving how royalties reach songwriters and publishers. According to Music Business Worldwide, the agreement sees IPRS responsible for licensing Apple Fitness+ within India. PRS for Music will handle the processing side of the service, including matching reported music usage to registered...","og_url":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/","og_site_name":"RouteNote Blog","article_published_time":"2025-12-24T10:06:32+00:00","og_image":[{"width":6000,"height":4000,"url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/12\/pexels-amitrai10-3926344.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Johanna Campbell","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/routenote.com\/blog\/#organization","name":"RouteNote","url":"https:\/\/routenote.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","width":1000,"height":1000,"caption":"RouteNote"},"image":{"@id":"https:\/\/routenote.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/routenote.com\/blog\/#website","url":"https:\/\/routenote.com\/blog\/","name":"RouteNote Blog","description":"The World of Digital Music - Distribution - Stores and Free Music","publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/routenote.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#primaryimage","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/12\/pexels-amitrai10-3926344.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/12\/pexels-amitrai10-3926344.jpg","width":6000,"height":4000},{"@type":"WebPage","@id":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#webpage","url":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/","name":"PRS for Music and IPRS support Apple Fitness+ India launch with new licensing deal - RouteNote Blog","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#primaryimage"},"datePublished":"2025-12-24T10:06:32+00:00","dateModified":"2025-12-24T10:06:32+00:00","breadcrumb":{"@id":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/routenote.com\/blog\/"},{"@type":"ListItem","position":2,"name":"PRS for Music and IPRS support Apple Fitness+ India launch with new licensing deal"}]},{"@type":"Article","@id":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#article","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#webpage"},"author":{"@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/ba290562ddbe27b71a91f2962dd25c9f"},"headline":"PRS for Music and IPRS support Apple Fitness+ India launch with new licensing deal","datePublished":"2025-12-24T10:06:32+00:00","dateModified":"2025-12-24T10:06:32+00:00","mainEntityOfPage":{"@id":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#webpage"},"wordCount":510,"commentCount":0,"publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"image":{"@id":"https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#primaryimage"},"thumbnailUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/12\/pexels-amitrai10-3926344.jpg","keywords":["music licensing"],"articleSection":["Digital Music News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/routenote.com\/blog\/prs-iprs-apple-fitness-india-licensing-deal\/#respond"]}]},{"@type":"Person","@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/ba290562ddbe27b71a91f2962dd25c9f","name":"Johanna Campbell","image":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/cd040502b3069e04255cf79cefc9d7ea?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd040502b3069e04255cf79cefc9d7ea?s=96&d=blank&r=g","caption":"Johanna Campbell"},"url":"https:\/\/routenote.com\/blog\/author\/johanna-synchedin\/"}]}},"jetpack_featured_media_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/12\/pexels-amitrai10-3926344.jpg","_links":{"self":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/106696"}],"collection":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=106696"}],"version-history":[{"count":0,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/106696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media\/106698"}],"wp:attachment":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=106696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=106696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=106696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}