{"id":106685,"date":"2025-12-22T11:08:58","date_gmt":"2025-12-22T11:08:58","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=106685"},"modified":"2025-12-22T11:09:01","modified_gmt":"2025-12-22T11:09:01","slug":"the-challnges-and-opportunites-of-writing-a-modern-christmas-track","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/the-challnges-and-opportunites-of-writing-a-modern-christmas-track\/","title":{"rendered":"Why writing a Christmas hit is like hitting the jackpot (and why it\u2019s so hard to write a modern festive classic)"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Christmas songs can deliver lifelong royalties and chart domination, but writing a modern festive classic isn\u2019t easy.<\/span><\/h2>\n\n\n\n<h3>Writing a Christmas song is the \u201choly grail\u201d<\/h3>\n\n\n\n<p>Christmas music is a huge deal for the music industry. Every year, the same handful of holiday classics top the charts and generate serious revenue. In fact, <a href=\"https:\/\/www.billboard.com\/pro\/holiday-christmas-music-revenue-mariah-carey-deep-dive\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billboard estimated in 2022<\/a> that festive tracks bring in well over $170 million annually in the US alone. Plus, that number could keep growing as the signs indicate that Christmas listening is <a href=\"https:\/\/routenote.com\/blog\/when-do-people-start-listening-to-christmas-music\/\" target=\"_blank\" rel=\"noreferrer noopener\">arriving earlier and earlier each year.<\/a>\u00a0<\/p>\n\n\n\n<p>For artists, a Christmas hit is huge. But for the songwriters behind the tracks, it\u2019s even bigger. A true festive classic doesn\u2019t just perform well once, it gets replayed, re-licensed, covered by new artists, synced in ads, films, TV specials, and rediscovered by new generations every single December.<\/p>\n\n\n\n<p>As Warner Chappell&#8217;s CEO Guy Moot put it on <a href=\"https:\/\/www.billboard.com\/pro\/writing-modern-christmas-classic-execs-weigh-in\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billboard\u2019s <em>On the Record <\/em>podcast<\/a>, writing a Christmas hit is \u201cthe holy grail\u201d for songwriters. One song can turn into decades of recurring income.<\/p>\n\n\n\n<p>But in today\u2019s age, writing a modern Christmas classic isn\u2019t an easy task.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"nVx2O4LXVq\"><a href=\"https:\/\/routenote.com\/blog\/when-do-people-start-listening-to-christmas-music\/\">Is Christmas music arriving earlier every year?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Is Christmas music arriving earlier every year?&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/when-do-people-start-listening-to-christmas-music\/embed\/#?secret=nVx2O4LXVq\" data-secret=\"nVx2O4LXVq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>Why it\u2019s so hard to write a modern festive classic<\/h3>\n\n\n\n<p>The opportunity that comes with writing a Christmas classic is obvious. But in reality, writing a new festive hit is one of the hardest challenges in songwriting. Here\u2019s why.<\/p>\n\n\n\n<h4>Nostalgia rules<\/h4>\n\n\n\n<p>Christmas is built on tradition. Listeners like to listen to the songs they grew up with, the tracks their parents played, the ones that feel like Christmas. That emotional attachment is hard to compete with right off the bat.<\/p>\n\n\n\n<h4>Streaming keeps the classics on top<\/h4>\n\n\n\n<p>Streaming has changed things too, reinforcing the dominance of the same holiday hits. As listeners can instantly listen to any songs, the biggest tracks repeatedly get played, reaching new heights every year.&nbsp;<\/p>\n\n\n\n<p>At the same time, the barrier to releasing music has never been lower. More artists can distribute music globally, thanks to <strong><a href=\"http:\/\/www.routenote.com\">distributors like us at RouteNote who help artists get their music on streaming services for free<\/a><\/strong>. Of course, this is a great thing, but it also means there\u2019s more competition for festive releases too.<\/p>\n\n\n\n<h4>Not all festive classics are even Christmas songs<\/h4>\n\n\n\n<p>To make things harder, some of the songs that dominate the festive period weren\u2019t written as Chrtistmas songs at all. Tracks like \u201cStay Another Day\u201d by East 17, or \u201cWhat a Wonderful World\u201d by Louis Armstrong, weren\u2019t even originally festive releases. Yet, they resurface every December. So, not only are new festive tracks competing with songs full of jingle bells, but also emotional anthems that listeners already know and love.&nbsp;<\/p>\n\n\n\n<h3>The opportunity is still very real<\/h3>\n\n\n\n<p>Despite the challenges, writing a modern Christmas hit isn\u2019t a lost cause. Streaming works both ways. While it makes it easier to repeatedly stream the classics, it also allows songs to grow slowly. A festive song might not explode instantly, but could still succeed long term. As Guy Moot noted, some newer songs might just need time to age.<\/p>\n\n\n\n<p>We\u2019ve already seen this happen too. Ariana Grande\u2019s \u201cSanta Tell Me\u201d and Sia\u2019s \u201cSnowman\u201d are now up there with the most streamed tracks each Christmas.&nbsp;<\/p>\n\n\n\n<p>Social media adds another layer of opportunity too. <a href=\"https:\/\/routenote.com\/blog\/can-i-add-my-music-to-tiktok-for-free\/\">TikTok<\/a> has become a <a href=\"https:\/\/routenote.com\/blog\/tiktok-2025-year-in-music\/\" target=\"_blank\" rel=\"noreferrer noopener\">powerful platform for music discovery<\/a>. A single viral moment could introduce a new festive song to millions of listeners, propelling it into playlists and cultural relevance.<\/p>\n\n\n\n<p>For songwriters, that long-term potential matters. A Christmas song that grows gradually can still deliver returns year after year.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"aOZJQNt5TM\"><a href=\"https:\/\/routenote.com\/blog\/tiktok-has-launched-see-where-music-takes-you-campaign-to-highlight-music-discovery\/\">TikTok launches \u201cSee Where Music Takes You\u201d campaign to highlight music discovery<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;TikTok launches \u201cSee Where Music Takes You\u201d campaign to highlight music discovery&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/tiktok-has-launched-see-where-music-takes-you-campaign-to-highlight-music-discovery\/embed\/#?secret=aOZJQNt5TM\" data-secret=\"aOZJQNt5TM\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>Wrapping up<\/h3>\n\n\n\n<p>For anyone in the music industry, Christmas music remains one of the most high-reward areas of the year. Yes, breaking through is harder than ever. Yes, listeners prefer the nostalgia-driven songs they\u2019re already familiar with.<\/p>\n\n\n\n<p>But the opportunity hasn\u2019t changed. One successful festive song can outperform dozens of regular releases. It can create predictable returns each year, and become part of culture in a way that very few songs ever do. So despite the odds, getting even a small slice of the Christmas songwriting pie can still feel like hitting the jackpot.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\">Start distributing your tracks to streaming platforms everywhere for free with RouteNote today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christmas songs can deliver lifelong royalties and chart domination, but writing a modern festive classic isn\u2019t easy.<\/p>\n","protected":false},"author":47,"featured_media":106686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[3488,9439,2211],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why writing a Christmas hit is like hitting the jackpot (and why it\u2019s so hard to write a modern festive classic) - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/the-challnges-and-opportunites-of-writing-a-modern-christmas-track\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why writing a Christmas hit is like hitting the jackpot (and why it\u2019s so hard to write a modern festive classic) - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Christmas songs can deliver lifelong royalties and chart domination, but writing a modern festive classic isn\u2019t easy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/the-challnges-and-opportunites-of-writing-a-modern-christmas-track\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-22T11:08:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T11:09:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-22-110700.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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