{"id":106410,"date":"2025-11-18T11:06:29","date_gmt":"2025-11-18T11:06:29","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=106410"},"modified":"2025-11-18T11:10:59","modified_gmt":"2025-11-18T11:10:59","slug":"midia-report-ai-music-creation-superfans","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/midia-report-ai-music-creation-superfans\/","title":{"rendered":"Why AI music creation may not be bad news after all"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">New MIDiA data reveals a surprising thing about AI music makers: they\u2019re usually the music industry\u2019s most valuable audience, superfans.<\/span><\/h2>\n\n\n\n<p>Generative AI is all the talk in the music industry, and usually not for good reasons either. Concerns typically center around copyright issues over the music used to train AI models, to the rise of fraudulent streams on AI tracks which might actually be taking royalties away from real artists. But now, data from an <a href=\"https:\/\/www.midiaresearch.com\/blog\/ai-music-creators-musics-superfans\" target=\"_blank\" rel=\"noreferrer noopener\">upcoming MIDiA report<\/a> reveals an interesting twist to the story.<\/p>\n\n\n\n<p>Titled, <em>AI and Consumer Creation: The Superfan Factor<\/em>, the upcoming report shows that the people creating AI-generated music are typically part of the industry\u2019s most valuable audience. They\u2019re superfans.<\/p>\n\n\n\n<h3>What are superfans?<\/h3>\n\n\n\n<p>In short, <a href=\"https:\/\/routenote.com\/blog\/how-to-build-superfans-the-secret-to-sustaining-your-music-career\/#what-are\" target=\"_blank\" rel=\"noreferrer noopener\">superfans<\/a> are the ones who are more likely to support and invest in their favorite artists fully. They\u2019ll buy merch, go to gigs, spend both time and money, and follow artists through thick and thin. Essentially, superfans serve as the backbone to an artist\u2019s career and are the heartbeat of the music ecosystem.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"cV7uU34aDF\"><a href=\"https:\/\/routenote.com\/blog\/how-to-build-superfans-the-secret-to-sustaining-your-music-career\/\">How to build superfans: The secret to sustaining your music career<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to build superfans: The secret to sustaining your music career&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/how-to-build-superfans-the-secret-to-sustaining-your-music-career\/embed\/#?secret=cV7uU34aDF\" data-secret=\"cV7uU34aDF\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>The negative narrative around AI music<\/h3>\n\n\n\n<p>The skepticism toward AI music hasn\u2019t come out of nowhere. Over the past year, the industry has had to deal with a growing list of challenges. AI music tools like <a href=\"https:\/\/routenote.com\/blog\/suno-launches-ai-powered-daw-to-put-humans-artists-back-in-the-drivers-seat\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suno<\/a> have made music creation so simple that anyone can produce full tracks with just a few prompts. This has contributed to a huge surge in AI-made content. Deezer now says that more than <a href=\"https:\/\/routenote.com\/blog\/new-deezer-survey-reveals-public-calls-for-transparency-in-ai-generated-music\/\" target=\"_blank\" rel=\"noreferrer noopener\">34% of the tracks it receives each day are fully AI-generated<\/a> (around 50,000 tracks every day), up significantly from the 10% that Deezer were receiving <a href=\"https:\/\/routenote.com\/blog\/deezer-reveals-that-10-of-new-music-uploaded-is-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">at the start of the year<\/a>.<\/p>\n\n\n\n<p>The problem isn\u2019t just the volume of AI tracks reaching streaming services either though. It\u2019s the intent behind them. Deezer highlights that around <a href=\"https:\/\/routenote.com\/blog\/deezer-ai-music-streaming-fraud-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">70% of streams on AI-generated tracks are fraudulent<\/a>, designed to siphon royalties or clean dirty money.<\/p>\n\n\n\n<p>While Deezer adds that these fraudulent streams only represent 0.5% of total streams on the platform, the potential downside to this is clear. Just take <a href=\"https:\/\/routenote.com\/blog\/generative-ai-threatens-music-creators-revenues\/\" target=\"_blank\" rel=\"noreferrer noopener\">CISAC\u2019s study<\/a> from last year, which warned that nearly a quarter of music creators\u2019 revenues could be at risk by 2028 due to generative AI, potentially resulting in \u20ac4 billion in lost revenues.&nbsp;<\/p>\n\n\n\n<p>So, of course the concern is well justified and needs addressing, but the story doesn\u2019t end there.<\/p>\n\n\n\n<h3>The upside: AI music creators are actually superfans<\/h3>\n\n\n\n<p>Now\u2019s time for the good news around AI music generation. Despite the worries, MIDiA\u2019s data shows that AI music creators are typically music superfans. In fact, these AI creators stand out significantly across every major fan metric. They\u2019re:<\/p>\n\n\n\n<ul><li>Four times more likely than overall consumers to buy merch.<\/li><li>Three times more likely to either play or plan to start playing an instrument.<\/li><li>One and half times more likely to have a music subscription.<\/li><\/ul>\n\n\n\n<p>In some ways, this isn\u2019t surprising. AI music creators simply align with a long-standing pattern: making and playing music has always been a core superfan behavior. MIDiA likens it to someone \u201clearning to play the riff for \u2018Smells Like Teen Spirit\u2019 in the 90s or a kid making music in her bedroom with BandLab today\u201d. The act of creating music is often tied to deeper music fandom, and generative AI is simply their latest tool that enables that more easily.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/www.midiaresearch.com\/storage\/uploads\/paragraphs\/2025-11-13-707048a357739ea8ab2eadac823b4daf\" alt=\"\"\/><figcaption><em>Image credits: <a href=\"https:\/\/www.midiaresearch.com\/blog\/ai-music-creators-musics-superfans\" target=\"_blank\" rel=\"noreferrer noopener\">MIDiA<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h3>What this means for the music industry<\/h3>\n\n\n\n<p>The key takeaway from this is that these AI creators are bringing more value into the industry than the average listener, and that matters. If fans making AI music are also the ones spending the most within the industry, then AI music may not only represent a challenge, but also an opportunity to tap into.<\/p>\n\n\n\n<p>Labels, platforms, and rights holders could utilize this information. They could build tools, experiences, and campaigns geared towards these highly engaged consumers, encouraging them to channel their creativity in ways that support artists rather than undermine them.<\/p>\n\n\n\n<p>We can perhaps even see this happening already, with <a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\">Spotify<\/a> already rolling out a <a href=\"https:\/\/routenote.com\/blog\/spotify-mix-customizable-transitions\/\" target=\"_blank\" rel=\"noreferrer noopener\">customizable transition feature<\/a> and a <a href=\"https:\/\/routenote.com\/blog\/spotifys-latest-patent-could-let-users-mix-their-favourite-songs\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent patent rumor<\/a> indicates that fans may soon be able to create seamless mashups thanks to AI.<\/p>\n\n\n\n<h3>Final thoughts<\/h3>\n\n\n\n<p>AI music isn\u2019t going anywhere. The risks around streaming fraud, royalties, and artist protection are real and need careful regulation. As for the people diving into AI music creation, they\u2019re not the threat that many assume. They\u2019re actually the superfans, the same people who buy tickets, show up for artists, and pump more money into the industry.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\">If you&#8217;re creating music, make sure your tracks reach your audience on the world&#8217;s biggest streaming platforms. Distribute your music to streaming services worldwide for free with RouteNote today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New MIDiA data reveals a surprising thing about AI music makers: they\u2019re usually the music industry\u2019s most valuable audience, superfans.<\/p>\n","protected":false},"author":47,"featured_media":106411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11109],"tags":[23669,23886,11569,30325,11567,8088],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why AI music creation may not be bad news after all - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/midia-report-ai-music-creation-superfans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why AI music creation may not be bad news after all - 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