{"id":106349,"date":"2025-11-05T16:30:32","date_gmt":"2025-11-05T16:30:32","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=106349"},"modified":"2025-11-05T16:30:34","modified_gmt":"2025-11-05T16:30:34","slug":"spotify-video-podcasts-growth","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/spotify-video-podcasts-growth\/","title":{"rendered":"Spotify hits half a million video podcasts as viewing surges"},"content":{"rendered":"\n

Spotify\u2019s video podcasts hit half a million shows, with watch time doubling and partnerships extending their reach across platforms.<\/span><\/h2>\n\n\n\n

Spotify\u2019s video podcast expansion shows no sign of slowing down. According to TechCrunch<\/a>, the streaming platform now hosts nearly half a million video podcasts, with more than 390 million users having watched at least one. That\u2019s a 54% increase compared to last year, highlighting just how popular video content has become on Spotify.<\/p>\n\n\n\n

Just over a year ago, Spotify counted around 250,000 video podcasts<\/a>. Since then, it has introduced tools allowing non-hosted podcast creators to upload their own video episodes directly to the platform, removing barriers that previously kept smaller podcasters out. With the addition of features like comments, Q&As, and polls, Spotify has become a more interactive space where audiences can connect directly with creators, helping transform the service into something that feels more like a social network.<\/p>\n\n\n\n

Spotify\u2019s focus on interactivity and accessibility has sparked a major rise in engagement. Time spent watching video content has more than doubled in the past year, largely thanks to the success of video podcasts. The launch of the Spotify Partner Program<\/a> (SPP) has played a big part, allowing eligible creators to earn payouts based on engagement from Spotify Premium listeners – helping video podcast consumption grow by over 80% since its rollout.<\/p>\n\n\n\n

The platform is also expanding beyond its own app. A new partnership with Netflix<\/a> will bring Spotify\u2019s video podcasts to the streaming service in 2026, starting in the US. Incoming co-CEO Alex Norstr\u00f6m said, \u201cWe think \u2026 that when the creator wins, we win,\u201d adding that the aim is to help creators reach audiences everywhere. Co-CEO Gustav S\u00f6derstr\u00f6m described the partnership as part of Spotify\u2019s \u201cubiquity strategy,\u201d creating new \u201crevenue opportunities\u201d and strengthening its creator-first approach.<\/p>\n\n\n\n

This move builds on the video podcast boom on Spotify, as the company continues investing in visual content and improving access across devices, including a recent Apple TV app upgrade<\/a>. Broader accessibility not only boosts engagement but also supports Spotify\u2019s growing ad business, which now offers programmatic access to audio and video formats.<\/p>\n\n\n\n

Spotify\u2019s expansion across platforms highlights its vision of making content available everywhere – signalling that the future of podcasting is as much about visuals as sound, and that opportunities for creators continue to grow.<\/p>\n\n\n\n

\n\n\n\n

Distribute your music to Spotify and all other major streaming platforms around the world with RouteNote. Sign up today to get started.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Spotify\u2019s video podcasts hit half a million shows, with watch time doubling and partnerships extending their reach across platforms. Spotify\u2019s video podcast expansion shows no sign of slowing down. According to TechCrunch, the streaming platform now hosts nearly half a million video podcasts, with more than 390 million users having watched at least one. That\u2019s a 54% increase compared to last year, highlighting just how popular video content has become on Spotify. Just over a year ago, Spotify counted around 250,000 video podcasts. Since then, it has introduced tools allowing non-hosted podcast creators to upload their own video episodes directly…<\/p>\n","protected":false},"author":27,"featured_media":104590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[16007],"acf":[],"yoast_head":"\nSpotify hits half a million video podcasts as viewing surges - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Spotify\u2019s video podcasts reach half a million shows with watch time doubling and partnerships expanding their reach. 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