{"id":106333,"date":"2025-11-04T11:42:55","date_gmt":"2025-11-04T11:42:55","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=106333"},"modified":"2025-11-04T11:42:57","modified_gmt":"2025-11-04T11:42:57","slug":"youtube-shorts-revenue-surpasses-long-form-videos","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/youtube-shorts-revenue-surpasses-long-form-videos\/","title":{"rendered":"YouTube Shorts now brings in more revenue than long-form videos"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">YouTube Shorts are officially bringing in more ad revenue per watch hour than traditional long-from videos. Here\u2019s what it means for artists and creators.<\/span><\/h2>\n\n\n\n<h3>Shorts take the lead<\/h3>\n\n\n\n<p>At Alphabet\u2019s latest Q3 earnings call, YouTube <a href=\"https:\/\/www.musicbusinessworldwide.com\/youtube-ad-revenues-reached-10-3b-in-q3-2025-up-15-yoy-as-shorts-now-earn-more-revenue-per-watch-hour-than-long-form-content-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">revealed<\/a> that <a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\">Shorts <\/a>now generate more revenue per watch hour than long-form content in the US. The bite-sized vertical clips that were once seen as YouTube\u2019s answer to <a href=\"https:\/\/routenote.com\/blog\/can-i-add-my-music-to-tiktok-for-free\/\">TikTok<\/a> are now driving more revenue for creators than the platform\u2019s traditional videos.<\/p>\n\n\n\n<p>Alphabet\u2019s total revenues broke the $100 billion mark for the first time, with YouTube\u2019s ad revenues reaching a massive $10.3 billion in Q3 2025- up 15% year-on-year. It\u2019s a clear sign that YouTube continues driving revenue for Google, and Shorts are becoming an increasing part of that success.<\/p>\n\n\n\n<h3>YouTube Music keeps climbing too<\/h3>\n\n\n\n<p>Beyond ads, Alphabet\u2019s subscriptions, platforms, and devices segment (which includes YouTube Music, YouTube Premium, and YouTube TV) saw serious growth of 21% YoY to $12.9 billion. While the numbers of YouTube Music and Premium subscribers weren\u2019t revealed, it was confirmed that total paid subscriptions across Google passed 300 million, led by growth in YouTube Premium and Google One subscriptions. Back in March, Google revealed there were 125 million paid YouTube Music and Premium subscriptions.<\/p>\n\n\n\n<p>Phillip Schindler, Google\u2019s Chief Business Officer, reiterated a well known fact: paid subscribers generate significantly more profit than ad-supported users. Still, YouTube remains committed to both types of users.<\/p>\n\n\n\n<p>Last month, YouTube revealed that it paid <a href=\"https:\/\/routenote.com\/blog\/youtube-sets-new-record-with-8-billion-paid-to-musicians-and-labels\/\" target=\"_blank\" rel=\"noreferrer noopener\">$8 billion to music rightholders<\/a> between July 2024 and June 2025. That puts YouTube close to <a href=\"https:\/\/routenote.com\/blog\/spotify-paid-a-record-10-billion-to-the-industry-last-year\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify\u2019s $10 billion payout for 2024<\/a>, proving just how powerful YouTube has become for artists.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"B5NikEaizh\"><a href=\"https:\/\/routenote.com\/blog\/youtube-sets-new-record-with-8-billion-paid-to-musicians-and-labels\/\">YouTube sets new record with $8 Billion paid to musicians and labels<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;YouTube sets new record with $8 Billion paid to musicians and labels&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/youtube-sets-new-record-with-8-billion-paid-to-musicians-and-labels\/embed\/#?secret=B5NikEaizh\" data-secret=\"B5NikEaizh\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>The rise of Shorts for artists<\/h3>\n\n\n\n<p>This isn\u2019t just a financial milestone for Shorts, it\u2019s a major shift in how creators and artists can earn on YouTube. Shorts are no longer just a tool for discovery, but they can also bring in serious revenue.&nbsp;<\/p>\n\n\n\n<p>For musicians, this means more than just visibility. If Shorts are now earning more per watch hour than long-form videos, artists who actively post Shorts could see better returns from their content. Combine that with the platform\u2019s increasing payouts to the music industry, and YouTube Shorts aren\u2019t just a promotional tool anymore, they\u2019re a viable revenue stream.<\/p>\n\n\n\n<h3>The takeaway<\/h3>\n\n\n\n<p>More than ever, Shorts are now worth your time. With YouTube paying $8 billion to music rightsholders, there are now multiple ways to build a sustainable income on the platform. The creators who experiment, post consistently, and use Shorts strategically stand to benefit most.<\/p>\n\n\n\n<p>If YouTube\u2019s Q3 results prove anything, it\u2019s that the platform\u2019s short-form future is only getting brighter. For artists, it\u2019s never been a better time to use Shorts.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\" target=\"_blank\" rel=\"noreferrer noopener\">You can get your music onto Shorts for free with RouteNote and start earning today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube Shorts are officially bringing in more ad revenue per watch hour than traditional long-from videos. Here\u2019s what it means for artists and creators.<\/p>\n","protected":false},"author":47,"featured_media":106335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628,30244],"tags":[70,4161,10744,13147],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Shorts now brings in more revenue than long-form videos - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/youtube-shorts-revenue-surpasses-long-form-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Shorts now brings in more revenue than long-form videos - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"YouTube Shorts are officially bringing in more ad revenue per watch hour than traditional long-from videos. Here\u2019s what it means for artists and creators.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/youtube-shorts-revenue-surpasses-long-form-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T11:42:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T11:42:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/11\/Screenshot-2025-09-30-123141.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1282\" \/>\n\t<meta property=\"og:image:height\" content=\"690\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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