{"id":106160,"date":"2025-10-13T10:59:18","date_gmt":"2025-10-13T09:59:18","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=106160"},"modified":"2025-10-13T11:33:31","modified_gmt":"2025-10-13T10:33:31","slug":"how-often-should-you-post-on-tiktok","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/how-often-should-you-post-on-tiktok\/","title":{"rendered":"How often should you post on TikTok? Fresh study reveals the sweet spot"},"content":{"rendered":"\n

A recent study from Buffer has uncovered how often you really need to post on TikTok to grow your views, and the results might surprise you.<\/span><\/h2>\n\n\n\n

Buffer\u2019s recent study reveals all<\/h3>\n\n\n\n

A new study<\/a> from social media management company Buffer<\/a> has revealed the optimal posting frequency for TikTok<\/a> creators. Analyzing 11.4 million TikTok posts from over 150,000 accounts, the study aimed to understand how often you should post to boost your views and engagement. <\/p>\n\n\n\n

For artists and creators, this is big news. TikTok continues to be one of the most powerful platforms for music discovery and fan engagement<\/a>. Knowing how often to post can help you make smarter use of your time, so you can focus more on your music and less on chasing algorithms.<\/p>\n\n\n\n

Is more always better?<\/h3>\n\n\n\n

You\u2019ve probably heard that you need to post constantly to grow on TikTok, with golden figures like three times a day plucked from mid-air. However, Buffer\u2019s data shows the truth is a little more nuanced.<\/p>\n\n\n\n

Yes, posting more often does generally mean more views per post, but this benefit decreases the more you post. In fact, the biggest jump in performance happens when you go from posting once per week to two to five times per week. Here\u2019s what Buffer found when moving from one post per week:<\/p>\n\n\n\n