{"id":106076,"date":"2025-09-29T09:18:47","date_gmt":"2025-09-29T08:18:47","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=106076"},"modified":"2025-09-29T09:18:51","modified_gmt":"2025-09-29T08:18:51","slug":"meta-launches-vibes-feed-dedicated-to-ai-videos","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/meta-launches-vibes-feed-dedicated-to-ai-videos\/","title":{"rendered":"Meta launches \u2018Vibes\u2019 feed dedicated to AI videos"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Meta doubles down on AI with a brand-new feed for AI-generated videos. It\u2019s a new video feed that\u2019s stirring debate.<\/span><\/h2>\n\n\n\n<h3>Meta\u2019s new Vibes feed<\/h3>\n\n\n\n<p>Meta is rolling out <a href=\"https:\/\/about.fb.com\/news\/2025\/09\/introducing-vibes-ai-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vibes<\/a>, a new feed dedicated entirely to AI-generated short-form videos. The feature is going live across the Meta AI app and on <a href=\"http:\/\/meta.ai\">meta.ai<\/a>. The announcement came <a href=\"https:\/\/www.instagram.com\/p\/DPCWz1SEepM\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noreferrer noopener\">directly from Mark Zuckerberg<\/a> himself on <a href=\"https:\/\/routenote.com\/blog\/how-to-upload-music-to-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>.\u00a0<\/p>\n\n\n\n<h3>How does it work?<\/h3>\n\n\n\n<p>Vibes works and looks the same as any other social media feed. Thanks to AI, you can easily:<\/p>\n\n\n\n<ul><li>Create videos from scratch<\/li><li>Remix videos you see in the feed<\/li><li>Share your creations directly to the feed, via DMs, or even Instagram&nbsp;<\/li><\/ul>\n\n\n\n<p>Meta even promises the feed will get more personalised over time:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><a href=\"https:\/\/about.fb.com\/news\/2025\/09\/introducing-vibes-ai-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u201cThe feed will become more personalized over time, and if something catches your eye, you can create your own video, remix what you see, and share it with friends and followers.\u201d<\/strong><\/a><\/p><cite>Meta via a blog post<\/cite><\/blockquote>\n\n\n\n<div align=\"center\"><blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DPCWz1SEepM\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DPCWz1SEepM\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Mark Zuckerberg (@zuck)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n\n\n\n<h3>So, what are people saying?<\/h3>\n\n\n\n<p>If you think an AI-only feed sounds like a hard sell, you\u2019re not alone. Unsurprisingly, early feedback has been far from positive. As <a href=\"https:\/\/techcrunch.com\/2025\/09\/25\/meta-launches-vibes-a-short-form-video-feed-of-ai-slop\/\" target=\"_blank\" rel=\"noreferrer noopener\">TechCrunch<\/a> reports, the top comments under Zuckerberg\u2019s announcement post are questioning the feed. Comments include: \u201cgang nobody wants this&#x1f494;&#x1f940;\u201d or \u2018bros posting ai slop on his own app\u2019.<\/p>\n\n\n\n<p>That\u2019s the real issue. The internet is already drowning in AI-generated \u2018slop\u2019, content that is repetitive, unoriginal content that clogs up feeds. In fact, earlier this year Meta themselves <a href=\"https:\/\/routenote.com\/blog\/meta-announces-new-measures-to-crackdown-on-spammy-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">pledged to crack down on this kind of low-effort AI spam content.<\/a> Yet, the rollout of Vibes seems to prove otherwise.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1aS03zhYtF\"><a href=\"https:\/\/routenote.com\/blog\/meta-announces-new-measures-to-crackdown-on-spammy-content\/\">Meta announces new measures to crackdown on spammy content<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Meta announces new measures to crackdown on spammy content&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/meta-announces-new-measures-to-crackdown-on-spammy-content\/embed\/#?secret=1aS03zhYtF\" data-secret=\"1aS03zhYtF\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>Why are Meta pushing Vibes?<\/h3>\n\n\n\n<p>So, why would Meta roll out a feed that users were always bound to be skeptical of? A few reasons come to mind:<\/p>\n\n\n\n<ul><li><strong>Lowering the barrier to content creation<\/strong>: Not everyone has the skills (or time) to shoot and edit a video. With Vibes, anyone can churn out AI content with ease.<\/li><li><strong>Showcasing Meta\u2019s AI tools<\/strong>: Meta already has <a href=\"https:\/\/routenote.com\/blog\/translate-instagram-and-facebook-reels-with-meta-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-assisted translation<\/a> and <a href=\"https:\/\/routenote.com\/blog\/meta-ais-new-tool-makes-editing-short-form-video-content-easier-than-ever\/\" target=\"_blank\" rel=\"noreferrer noopener\">quick video edit<\/a> tools which have clear uses. Vibes serves as another way to spotlight the power of Meta AI\u2019s tools.<\/li><li><strong>Keeping AI separate?<\/strong>: Maybe Meta hopes Vibes will become a dumping ground for AI videos, keeping them separate from <a href=\"https:\/\/routenote.com\/blog\/how-to-upload-music-to-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Reels<\/a> and <a href=\"https:\/\/routenote.com\/blog\/what-is-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> feeds. But given Vibes integration with Instagram, that feels unlikely.\u00a0<\/li><\/ul>\n\n\n\n<h3>Final thoughts<\/h3>\n\n\n\n<p>Meta\u2019s launch of Vibes is certainly an interesting choice. Sure, it opens the door for anyone (including artists) to create content instantly. But, when the internet is already weary of endless AI spam, doubling down on it might not be the smartest move.&nbsp;<\/p>\n\n\n\n<p>For the music industry, Vibes could become a quick tool for quick, low-cost fan engagement. However, it could just be another feed of forgettable AI noise.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\" target=\"_blank\" rel=\"noreferrer noopener\">You can get your music onto social media platforms and music streaming services for use in content everywhere. Get started for free with RouteNote today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta doubles down on AI with a brand-new feed for AI-generated videos. It\u2019s a new video feed that\u2019s stirring debate.<\/p>\n","protected":false},"author":47,"featured_media":106077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628,30244],"tags":[30235,30712,30858],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta launches \u2018Vibes\u2019 feed dedicated to AI videos - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/meta-launches-vibes-feed-dedicated-to-ai-videos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta launches \u2018Vibes\u2019 feed dedicated to AI videos - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Meta doubles down on AI with a brand-new feed for AI-generated videos. It\u2019s a new video feed that\u2019s stirring debate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/meta-launches-vibes-feed-dedicated-to-ai-videos\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-29T08:18:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-29T08:18:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-29-091522.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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