{"id":106022,"date":"2025-09-22T12:13:38","date_gmt":"2025-09-22T11:13:38","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=106022"},"modified":"2025-09-22T12:13:40","modified_gmt":"2025-09-22T11:13:40","slug":"youtube-creator-brand-earning-tools","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/youtube-creator-brand-earning-tools\/","title":{"rendered":"YouTube expands earning options for creators with brand and shopping tools"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">YouTube has unveiled new features to help creators earn more through brand partnerships.<\/span><\/h2>\n\n\n\n<p>At last week\u2019s Made on YouTube event, the platform <a href=\"https:\/\/blog.youtube\/news-and-events\/earn-more-with-brand-partnerships\/\">announced<\/a> new tools designed to help creators boost their earnings. The updates focus on three main areas: brand partnerships, shopping features, and Shorts.<\/p>\n\n\n\n<p>The changes arrive at a time when YouTube is pushing to support the creator economy more than ever. In the last four years alone, the company has paid out over $100 billion to creators, artists, and media companies. These latest features are designed to keep that momentum going.<\/p>\n\n\n\n<h3>Swappable sponsorship slots in long-form videos<\/h3>\n\n\n\n<p>One of the most eye-catching updates is the ability to insert brand sponsorships into swappable slots within long-form content. Instead of being tied to a permanent placement, creators can change or remove sponsorships once a deal ends, and even resell the same space to new brands. <\/p>\n\n\n\n<p>YouTube says this will turn videos into \u201cliving assets\u201d that continue to bring in revenue long after they\u2019re published. Testing will begin with a small group of creators early next year, with a wider rollout expected later.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1890\" height=\"1080\" src=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/09\/ezgif-frame-019.jpg\" alt=\"\" class=\"wp-image-106024 lazyload\"\/><figcaption><em>Image Credit: YouTube<\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>AI-powered product tagging<\/h3>\n\n\n\n<p>Shopping has become a major focus for YouTube, and the new AI tagging feature takes it a step further. The system will automatically identify when a product is mentioned and place a tag at the right moment to \u201ccapture viewer interest when it\u2019s at its highest.\u201d This complements other <a href=\"https:\/\/routenote.com\/blog\/youtube-launches-ask-studio-ai-tool\/\">AI-driven features recently introduced<\/a>, such as Ask Studio, which helps creators interact and engage with their audience more efficiently.<\/p>\n\n\n\n<p>The AI tagging feature uses audio, video, and creator-provided information to recognise eligible items. Automatic tagging of all products mentioned in a video will be tested later this year, saving creators the tedious job of manually tagging products themselves.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Direct brand links in Shorts<\/h3>\n\n\n\n<p>Shorts creators will soon have the option to add direct links to a brand\u2019s website. This makes it easier for viewers to discover products and allows creators to show advertisers the impact of their content \u201cbeyond traditional metrics like views and likes.\u201d YouTube says the feature will begin testing later this year before rolling out widely in 2026.<\/p>\n\n\n\n<p>These updates build on YouTube\u2019s <a href=\"https:\/\/routenote.com\/blog\/youtube-drops-new-ai-tools-to-supercharge-shorts\/\">recently announced AI tools for Shorts<\/a>, designed to help creators supercharge their content.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Expanding the YouTube Shopping programme<\/h3>\n\n\n\n<p>The YouTube Shopping programme continues to grow rapidly, with over 500,000 creators already enrolled as of July 2025. Gross merchandise volume has increased fivefold year-on-year, according to the company. The programme is expanding into Brazil and adding new global partners such as Nike, Etsy, Best Buy, SharkNinja, Michaels, and Michael Kors in the US, along with Olive Young and ZigZag in Korea.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Smarter connections between creators and brands<\/h3>\n\n\n\n<p>Alongside the monetisation updates, YouTube is enhancing its &#8220;creator partnerships hub&#8221; within Google Ads. With AI recommendations, brands will be matched to creators who fit their campaigns, helping both sides forge stronger collaborations. This update is part of YouTube\u2019s broader plan to make creator\u2013brand relationships easier and more profitable.<\/p>\n\n\n\n<p>This follows recent <a href=\"https:\/\/routenote.com\/blog\/youtube-levels-up-live-with-new-tools-to-go-live-get-discovered-and-earn\/\">updates to YouTube\u2019s livestreaming tools<\/a>, giving creators new ways to go live, get discovered, and earn.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3>Building the next phase of the creator economy<\/h3>\n\n\n\n<p>Together, these changes underline YouTube\u2019s focus on building more sustainable income opportunities for creators. By combining flexible sponsorships, AI-powered shopping, and smarter brand tools, the platform is making it possible for creators to grow their business in new ways while keeping their content relevant and adaptable.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/\">Get more updates and news from the world of content creation, social media, music and more by checking out other articles on the RouteNote blog.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has unveiled new features to help creators earn more through brand partnerships. At last week\u2019s Made on YouTube event, the platform announced new tools designed to help creators boost their earnings. The updates focus on three main areas: brand partnerships, shopping features, and Shorts. The changes arrive at a time when YouTube is pushing to support the creator economy more than ever. In the last four years alone, the company has paid out over $100 billion to creators, artists, and media companies. These latest features are designed to keep that momentum going. Swappable sponsorship slots in long-form videos One&#8230;<\/p>\n","protected":false},"author":27,"featured_media":106023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628],"tags":[70],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube expands earning options for creators with brand and shopping tools - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"YouTube rolls out new brand deals, AI shopping tags, and Shorts tools to help creators earn more. Discover the latest updates here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/youtube-creator-brand-earning-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube expands earning options for creators with brand and shopping tools - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"YouTube rolls out new brand deals, AI shopping tags, and Shorts tools to help creators earn more. 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