{"id":105943,"date":"2025-09-12T11:06:53","date_gmt":"2025-09-12T10:06:53","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105943"},"modified":"2025-09-12T11:06:56","modified_gmt":"2025-09-12T10:06:56","slug":"what-could-tiktoks-us-ban-mean-for-music-discovery","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/what-could-tiktoks-us-ban-mean-for-music-discovery\/","title":{"rendered":"What could TikTok\u2019s US ban mean for music discovery?"},"content":{"rendered":"\n

If TikTok goes dark in the US, where will music fans turn?<\/span><\/h2>\n\n\n\n

Let\u2019s be real, it\u2019s unlikely TikTok<\/a> will be going anywhere. The platform has been given numerous extensions to its original divest-or-sell ban<\/a>, and the current deadline is set for September 17<\/a>. With Trump hinting he\u2019d be willing to extend the deadline again<\/a>, chances are TikTok sticks around. But still, what if it is banned? What could that mean for music discovery? Well, that\u2019s the question that Luminate Data<\/a> has been answering.\u00a0<\/p>\n\n\n\n

TikTok\u2019s power in music discovery<\/h3>\n\n\n\n

There\u2019s no denying it. TikTok has reshaped how people discover music. It has given unknown artists the platform to explode and pushed older tracks back into the spotlight. TikTok even leaned into this role earlier this month with its first major campaign<\/a> focused purely on highlighting its role in music discovery.<\/p>\n\n\n\n

In fact, a TikTok and Luminate report revealed that in 2024, 84% of songs that hit the Billboard Global 200 first blew up on TikTok. With that being said, Duetti\u2019s research suggests that going viral doesn\u2019t always convert into a long-term music career.<\/p>\n\n\n\n

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Does TikTok drive viral music?<\/a><\/blockquote>