{"id":105880,"date":"2025-09-02T16:08:34","date_gmt":"2025-09-02T15:08:34","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105880"},"modified":"2025-09-02T16:09:17","modified_gmt":"2025-09-02T15:09:17","slug":"why-gen-zs-music-habits-could-reshape-the-industry","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/why-gen-zs-music-habits-could-reshape-the-industry\/","title":{"rendered":"Why Gen Z\u2019s music habits could reshape the industry"},"content":{"rendered":"\n

Gen Z is engaging with music differently than previous generations, and that could mean big changes for artists and the music business.<\/span><\/h2>\n\n\n\n

A shift in listening<\/h3>\n\n\n\n

We have already established that Gen Z are \u201crewriting how audiences engage with content<\/a>\u201d, which includes how they interact and discover music. Now, MIDiA research <\/a>shows they\u2019re not embracing streaming in the same way as other age groups, according to Music 3.0<\/a>. Streaming growth is actually slower between those aged 16 to 19 compared to other ages, hinting at a shift in how the youngest audiences connect with music.<\/p>\n\n\n\n

So, if they\u2019re not overly interested in streaming, how does Gen Z listen to music?<\/p>\n\n\n\n

How Gen Z is engaging with music<\/h3>\n\n\n\n

Social media first<\/h4>\n\n\n\n

Instead of discovering songs through streaming services, Gen Z typically finds tracks from short-form content on TikTok<\/a>, Instagram Reels<\/a>, and beyond. This is something that TikTok was eager to express in its recent campaign<\/a> spotlighting its role in driving music discovery. <\/p>\n\n\n\n

\n
TikTok launches \u201cSee Where Music Takes You\u201d campaign to highlight music discovery<\/a><\/blockquote>