{"id":105870,"date":"2025-09-01T11:09:29","date_gmt":"2025-09-01T10:09:29","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105870"},"modified":"2025-09-01T11:09:31","modified_gmt":"2025-09-01T10:09:31","slug":"are-hashtags-dead-in-2025-what-musicians-and-creators-should-know","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/are-hashtags-dead-in-2025-what-musicians-and-creators-should-know\/","title":{"rendered":"Are hashtags dead in 2025? What musicians and creators should know"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">With TikTok, Instagram, and X shifting away from hashtag-based discovery, here\u2019s how artists and creators can actually get seen in 2025.<\/span><\/h2>\n\n\n\n<p>Once upon a time, hashtags were the magic trick to growing your online presence. Creators could add 20 or so tags, and suddenly you were reaching new fans and climbing the discovery ladder. But times have changed.&nbsp;<\/p>\n\n\n\n<p>Just last October, we <a href=\"https:\/\/routenote.com\/blog\/hashtag-strategy-for-musicians\/\" target=\"_blank\" rel=\"noreferrer noopener\">published a blog<\/a> about how using hashtags were still beneficial, despite spammy uses potentially doing more harm to your reach and engagement than good.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"2RSb9Yx2DO\"><a href=\"https:\/\/routenote.com\/blog\/hashtag-strategy-for-musicians\/\">How musicians should be using hashtags in 2024<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How musicians should be using hashtags in 2024&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/hashtag-strategy-for-musicians\/embed\/#?secret=2RSb9Yx2DO\" data-secret=\"2RSb9Yx2DO\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Now in 2025, hashtags aren\u2019t the discovery powerhouse they once were, at least according to music author and blogger <a href=\"https:\/\/www.hypebot.com\/hypebot\/2025\/08\/are-the-days-of-hashtags-behind-us-bobby-owsinski.html\" target=\"_blank\" rel=\"noreferrer noopener\">Bobby Owsinksi<\/a>.<\/p>\n\n\n\n<h3>The decline of the hashtag<\/h3>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/can-i-add-my-music-to-tiktok-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> recently limited hashtags to five per post, following the likes of <a href=\"https:\/\/routenote.com\/blog\/how-to-upload-music-to-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, X (formerly Twitter), Threads, and LinkedIn. The goal? To stop creators spamming too many vaguely relevant hashtags to try and game discovery.<\/p>\n\n\n\n<p>It\u2019s not just a crackdown though. Hashtags no longer hold the same importance. Earlier this year, Instagram boss Adam Mosseri admitted that hashtags now only \u201chelp with categorisation, but not distribution\u201d. In other words: hashtags help organise your content on Instagram, but won\u2019t magically boost your reach. In fact, a <a href=\"https:\/\/immediatefuture.co.uk\/blog\/hashtags-are-dead-what-works-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">SocialInsider study<\/a> of over 75 million IG posts showed that hashtags simply aren\u2019t driving discovery anymore.<\/p>\n\n\n\n<h3>So\u2026 are hashtags totally useless?<\/h3>\n\n\n\n<p>Not entirely. Hashtags still play a role in organising content, and help people find your content if they\u2019re searching for something specific. For example, tagging #popmusic or #indieartist means that fans searching those terms can still find your posts. Think: a trending topic on X will help fans searching for that content, and on TikTok especially, using relevant trending hashtags can still help with visibility. They\u2019re just no longer the main engine of discovery.<\/p>\n\n\n\n<p>Today, algorithms care more about what your content is, not just what it\u2019s tagged as.<\/p>\n\n\n\n<h3>What actually works in 2025 instead<\/h3>\n\n\n\n<p>If hashtags aren\u2019t as important anymore, what should musicians and creators focus on? Nowadays, discovery is powered by <a href=\"https:\/\/immediatefuture.co.uk\/blog\/hashtags-are-dead-what-works-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI, search and engagement<\/a>. Platforms are leaning on AI machine learning to decide what shows up in your TikTok For You Page, Instagram Explore, or YouTube recommendations.\u00a0<\/p>\n\n\n\n<p>That means creators and artists need to tweak their strategies. Here are some ideas that work better than solely using hashtags in your captions:<\/p>\n\n\n\n<ul><li><strong>Prioritize keywords<\/strong>: Use relevant keywords in your captions, descriptive, and video titles so the algorithm knows what your content is about.<\/li><li><strong>Match your formats<\/strong>: Make sure text overlays, voiceovers\/audio, and visuals are all aligned with the content of your post. This helps AI categorise and share your videos correctly.<\/li><li><strong>Focus on engagement<\/strong>: Comments, shares, likes and watch time are crucial. Content that sparks reactions will boost your chances of getting shown to more people.<\/li><li><strong>Lean into AI<\/strong>: Most platforms now use AI for content recommendations. The more consistent your style and niche, the easier it is for AI to recommend you to the right audience.<\/li><\/ul>\n\n\n\n<p>You can find more info about what works on Instagram and other platforms on the <a href=\"https:\/\/routenote.com\/blog\/category\/music-news\/advice\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>RouteNote Blog<\/strong><\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"8cB5lmoKms\"><a href=\"https:\/\/routenote.com\/blog\/how-to-boost-your-instagram-reach-in-2025-a-complete-guide\/\">How to boost your Instagram reach in 2025: A complete guide<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to boost your Instagram reach in 2025: A complete guide&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/how-to-boost-your-instagram-reach-in-2025-a-complete-guide\/embed\/#?secret=8cB5lmoKms\" data-secret=\"8cB5lmoKms\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>The bigger picture<\/h3>\n\n\n\n<p>As hashtags become an outdated tool for discovery, Bobby Owsinski predicts hashtags could disappear completely in the next five years. Whether or not that happens, one thing is clear: hashtags aren\u2019t the discovery hack they used to be.<\/p>\n\n\n\n<p>For artists and creators, that\u2019s not necessarily bad news. You no longer have to rely on stuffing your captions with hashtags in the hope of being seen. Instead, focus on making engaging content, building your niche, and letting AI do the discovery for you. It also serves as a reminder to stay updated with relevant content strategies in order to boost your online presence.<\/p>\n\n\n\n<p>The takeaway? Don\u2019t ditch hashtags completely, but don\u2019t lean on them either. If you want to grow your presence, focus on the things platforms really care about: engaging content, smart keywords, and understanding how AI recommends your content behind the scenes.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\" target=\"_blank\" rel=\"noreferrer noopener\">Want to get your music into social media for use in content? With RouteNote, you can get your tracks onto social media platforms and streaming services for free. Get started today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With TikTok, Instagram, and X shifting away from hashtag-based discovery, here\u2019s how artists and creators can actually get seen in 2025. Once upon a time, hashtags were the magic trick to growing your online presence. Creators could add 20 or so tags, and suddenly you were reaching new fans and climbing the discovery ladder. But times have changed.&nbsp; Just last October, we published a blog about how using hashtags were still beneficial, despite spammy uses potentially doing more harm to your reach and engagement than good.\u00a0 Now in 2025, hashtags aren\u2019t the discovery powerhouse they once were, at least according&#8230;<\/p>\n","protected":false},"author":47,"featured_media":105871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798,30243],"tags":[30366,6224,637],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are hashtags dead in 2025? 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But times have changed.&nbsp; Just last October, we published a blog about how using hashtags were still beneficial, despite spammy uses potentially doing more harm to your reach and engagement than good.\u00a0 Now in 2025, hashtags aren\u2019t the discovery powerhouse they once were, at least according...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/are-hashtags-dead-in-2025-what-musicians-and-creators-should-know\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-01T10:09:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-01T10:09:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-01-110851.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1079\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/are-hashtags-dead-in-2025-what-musicians-and-creators-should-know\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-01-110851.png\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-01-110851.png\",\"width\":1079,\"height\":684},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/are-hashtags-dead-in-2025-what-musicians-and-creators-should-know\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/are-hashtags-dead-in-2025-what-musicians-and-creators-should-know\/\",\"name\":\"Are hashtags dead in 2025? 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