{"id":105750,"date":"2025-08-19T11:25:07","date_gmt":"2025-08-19T10:25:07","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105750"},"modified":"2026-04-22T10:46:21","modified_gmt":"2026-04-22T09:46:21","slug":"taylor-swifts-record-breaking-appearance-on-the-new-heights-podcast-is-a-lesson-in-music-marketing","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/taylor-swifts-record-breaking-appearance-on-the-new-heights-podcast-is-a-lesson-in-music-marketing\/","title":{"rendered":"Taylor Swift\u2019s record-breaking appearance on the &#8216;New Heights&#8217; podcast is a lesson in music marketing"},"content":{"rendered":"\n<p><em>Image credits: <a href=\"https:\/\/youtu.be\/M2lX9XESvDE\" target=\"_blank\" rel=\"noreferrer noopener\">New Heights<\/a><\/em><\/p>\n\n\n\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Taylor Swift\u2019s debut on Travis and Jason Kelce\u2019s podcast shows how podcasts and superfans can drive record-breaking engagement.<\/span><\/h2>\n\n\n\n<h3>Taylor Swift appears on \u2018New Heights\u2019<\/h3>\n\n\n\n<p>Taylor Swift has done it again. Last week, she appeared on <em>New Heights<\/em>, the American football podcast hosted by her boyfriend Travis Kelce and his brother Jason. For two hours, she opened up about closing the chapter on her <a href=\"https:\/\/routenote.com\/blog\/taylor-swift-eras-tour-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">record-breaking Eras Tour<\/a>, as well as <a href=\"https:\/\/routenote.com\/blog\/taylor-swift-reclaims-ownership-of-her-first-six-albums\/\" target=\"_blank\" rel=\"noreferrer noopener\">buying back her masters<\/a> (something she revealed she had been saving for since her teens).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Taylor Swift on Reclaiming Her Masters, Wrapping The Eras Tour, and The Life of a Showgirl | NHTV\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/M2lX9XESvDE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>Breaking records (again)<\/h3>\n\n\n\n<p>Her guest spot wasn\u2019t just noteworthy, it shattered podcasting records which, at this point, seems hardly surprising given her level of stardom and loyal fanbase. According to <a href=\"https:\/\/www.billboard.com\/music\/music-news\/taylor-swift-new-heights-breaks-youtube-podcast-record-1236045668\/\" target=\"_blank\" rel=\"noreferrer noopener\">Billboard<\/a>, the episode peaked at 1.3 million concurrent livestream viewers on YouTube, the highest ever for a podcast on the platform. Not to mention, that\u2019s a lot of people to be watching anything at one given moment. By August 19 (the time of writing), it has already pulled in almost 20 million views in just five days.<\/p>\n\n\n\n<p>The momentum didn\u2019t stop there. <a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify <\/a>data provided by <a href=\"https:\/\/bursonglobal.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Burson Global<\/a> showed a 3,000% increase in new listeners to the show, while female listenership was up 618% in the first 24 hours (both stats compared to the average from the previous 5 episodes). That\u2019s the kind of increase that podcasters could only dream about.<\/p>\n\n\n\n<h3>Why fans tuned in<\/h3>\n\n\n\n<p>The reason behind the staggering numbers is simple: Swift delivered exclusive details about her upcoming album, <em><a href=\"https:\/\/routenote.com\/blog\/taylor-swift-life-of-a-showgirl-limited-vinyl\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Life of a Showgirl<\/a><\/em>. She revealed the album\u2019s cover, tracklist, and release date which is scheduled for October 3.<\/p>\n\n\n\n<p>She describes the album as \u201ca lot more upbeat, and it\u2019s a lot more fun pop excitement,\u201d and serves as a deep dive into what was going on in her life while she was on The Eras Tour.<\/p>\n\n\n\n<p>Sure, the album announcement was the big draw. However, the real story here is what it proves. It inherently shows that <a href=\"https:\/\/routenote.com\/blog\/how-to-build-superfans-the-secret-to-sustaining-your-music-career\/\" target=\"_blank\" rel=\"noreferrer noopener\">superfans<\/a> will follow artists anywhere. Their support even transcends boundaries, with Swift\u2019s fans willing to follow her into an American football podcast- a topic that is unrelated to music, and a topic that Swift herself admitted she knew little about before dating Travis. It remains clear that the power of Swift&#8217;s fanbase is simply undeniable.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1wMGbQfgx2\"><a href=\"https:\/\/routenote.com\/blog\/how-to-build-superfans-the-secret-to-sustaining-your-music-career\/\">How to build superfans: The secret to sustaining your music career<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to build superfans: The secret to sustaining your music career&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/how-to-build-superfans-the-secret-to-sustaining-your-music-career\/embed\/#?secret=1wMGbQfgx2\" data-secret=\"1wMGbQfgx2\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>The power of podcasts for artists<\/h3>\n\n\n\n<p>Swift\u2019s appearance also serves as a marketing masterclass. It highlights the raw power of fandom and the untapped potential of podcasts as a music marketing tool.<\/p>\n\n\n\n<p>As we <a href=\"https:\/\/routenote.com\/blog\/the-power-of-podcasts-in-music-marketing-how-artists-can-engage-superfans-through-audio\/\" target=\"_blank\" rel=\"noreferrer noopener\">covered earlier this year<\/a>, podcasts are undoubtedly more popular within culture yet their potential is largely under-utilized within the music industry. In fact, 28% of weekly podcast listeners are music superfans (40% more likely than the general population).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"lTXDh2SrL8\"><a href=\"https:\/\/routenote.com\/blog\/the-power-of-podcasts-in-music-marketing-how-artists-can-engage-superfans-through-audio\/\">The power of podcasts in music marketing: How artists can engage superfans through audio<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;The power of podcasts in music marketing: How artists can engage superfans through audio&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/the-power-of-podcasts-in-music-marketing-how-artists-can-engage-superfans-through-audio\/embed\/#?secret=lTXDh2SrL8\" data-secret=\"lTXDh2SrL8\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Podcasts can reach those listeners who want more than just the music or creator they tune in for. They want the stories behind things and the deeper context which strengthens their connection to an artist or creator, and keeps them invested.&nbsp;<\/p>\n\n\n\n<p>So, perhaps it is no coincidence that when you have a fanbase as loyal as Taylor Swift\u2019s, that connection translates into numbers that few artists or creators can match.<\/p>\n\n\n\n<h3>Final thoughts<\/h3>\n\n\n\n<p>Swift\u2019s <em>New Heights<\/em> appearance is a reminder: podcasts shouldn\u2019t be an afterthought in music marketing. Perhaps more artists will now take note of the untapped potential that podcasts offer. They\u2019re a direct way to engage with an artist\u2019s most dedicated fans, and may even help you pick up some new superfans along the way.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\" target=\"_blank\" rel=\"noreferrer noopener\">Did you know, you can start distributing your music to streaming platforms worldwide for free with RouteNote? Get started today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taylor Swift\u2019s debut on Travis and Jason Kelce\u2019s podcast shows how podcasts and superfans can drive record-breaking engagement.<\/p>\n","protected":false},"author":47,"featured_media":105753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,24798],"tags":[637,1867,2726,30795,30797,30798,30796],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taylor Swift\u2019s record-breaking appearance on the &#039;New Heights&#039; podcast is a lesson in music marketing - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/taylor-swifts-record-breaking-appearance-on-the-new-heights-podcast-is-a-lesson-in-music-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift\u2019s record-breaking appearance on the &#039;New Heights&#039; podcast is a lesson in music marketing - 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