{"id":105732,"date":"2025-08-14T11:31:57","date_gmt":"2025-08-14T10:31:57","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105732"},"modified":"2025-08-14T11:31:59","modified_gmt":"2025-08-14T10:31:59","slug":"instagram-tests-picks-to-help-friends-find-shared-interests","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/instagram-tests-picks-to-help-friends-find-shared-interests\/","title":{"rendered":"Instagram tests \u2018Picks\u2019 to help friends find shared interests"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Instagram is working on \u2018Picks\u2019 which could be Instagram\u2019s next feature to encourage connection.<\/span><\/h2>\n\n\n\n<h3>What is Instagram \u2018Picks\u2019?<\/h3>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/how-to-upload-music-to-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> is working on a new feature called Picks, according to <a href=\"https:\/\/techcrunch.com\/2025\/08\/13\/instagram-is-developing-a-feature-that-helps-users-find-shared-interests\/\" target=\"_blank\" rel=\"noreferrer noopener\">TechCrunch<\/a>, designed to help you discover common interests with your friends. The feature was first discovered by <a href=\"https:\/\/x.com\/alex193a\/status\/1953149516015911097\" target=\"_blank\" rel=\"noreferrer noopener\">Alessandro Paluzzi<\/a>, who often unearths Instagram\u2019s features while they\u2019re in development. He took to X (formerly Twitter) to share screenshots of the feature.<\/p>\n\n\n\n<div align=\"center\"><blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/hashtag\/Instagram?src=hash&amp;ref_src=twsrc%5Etfw\">#Instagram<\/a> is working on Picks &#x1f440;<br \/><br \/>&#x2139;&#xfe0f; Add what you&#39;re into and find overlap with friends who are all about it too <a href=\"https:\/\/t.co\/NXSqoGtqvf\">pic.twitter.com\/NXSqoGtqvf<\/a><\/p>&mdash; Alessandro Paluzzi (@alex193a) <a href=\"https:\/\/twitter.com\/alex193a\/status\/1953149516015911097?ref_src=twsrc%5Etfw\">August 6, 2025<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n\n\n\n<h3>How does it work?<\/h3>\n\n\n\n<p>Think of Picks as a shortcut to finding your shared passions among friends. According to Paluzzi\u2019s screenshots, it lives in the Notes section at the top of the DMs tab. From there, you can select topics you\u2019re into, from films and TV to music, books, and games. It also depicts that you can even refine these broader categories into specifics, like a particular movie, or book.<\/p>\n\n\n\n<p>Once you\u2019ve set your Picks, you\u2019ll be able to see which friends match up with your tastes. Perfect for spotting that one friend who\u2019s also obsessed with the same indie artist to cult TV series.<\/p>\n\n\n\n<p>The idea is to let you easily see which friends have overlapping interests, and inspire conversation off the back of it.<\/p>\n\n\n\n<h3>Why is Instagram introducing it?<\/h3>\n\n\n\n<p>Over the past year, Instagram has been leaning into features that spark more personal connections with friends. In January, it rolled out a feature <a href=\"https:\/\/routenote.com\/blog\/instagram-update-shows-your-friends-which-reels-youve-liked\/\" target=\"_blank\" rel=\"noreferrer noopener\">showing your friends which Reels you\u2019ve liked<\/a>, encouraging conversations around shared content. More recently, Instagram introduced <a href=\"https:\/\/routenote.com\/blog\/instagram-reposts-map-friends-tab\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reposts, the Instagram Map, and the Friends tab<\/a>. All of which aim to encourage more connection between your friends.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Vjx7bA1Jdq\"><a href=\"https:\/\/routenote.com\/blog\/instagram-reposts-map-friends-tab\/\">Instagram introduce three new features &#8211; Reposts, Instagram Map, and a &#8220;Friends&#8221; tab<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Instagram introduce three new features &#8211; Reposts, Instagram Map, and a &#8220;Friends&#8221; tab&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/instagram-reposts-map-friends-tab\/embed\/#?secret=Vjx7bA1Jdq\" data-secret=\"Vjx7bA1Jdq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Picks fits neatly into this. By spotlighting mutual interests, Instagram is betting that more people will start conversations that go beyond merely liking content.<\/p>\n\n\n\n<h3>When will Picks roll out?<\/h3>\n\n\n\n<p>While there\u2019s no official news about the feature, Instagram did confirm to TechCrunch that Picks is currently just an internal prototype. That means it\u2019s not being tested publicly yet, and there\u2019s certainly no word on when (or if) it will launch.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/how-to-upload-music-to-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get your music onto Instagram and streaming platforms worldwide with RouteNote. Start distributing your music for free today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is working on \u2018Picks\u2019 which could be Instagram\u2019s next feature to encourage connection.<\/p>\n","protected":false},"author":47,"featured_media":105733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30243],"tags":[6207,30793,6389],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram tests \u2018Picks\u2019 to help friends find shared interests - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/instagram-tests-picks-to-help-friends-find-shared-interests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram tests \u2018Picks\u2019 to help friends find shared interests - 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