{"id":105578,"date":"2025-08-06T13:28:12","date_gmt":"2025-08-06T12:28:12","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105578"},"modified":"2025-08-06T13:32:21","modified_gmt":"2025-08-06T12:32:21","slug":"level-up-your-youtube-shorts-with-these-five-creator-tips","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/level-up-your-youtube-shorts-with-these-five-creator-tips\/","title":{"rendered":"Level up your YouTube Shorts with these five creator tips"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Gain insights from YouTube and popular creator Jordan Howlett to help your short-form content stand out.<\/span><\/h2>\n\n\n\n<p>YouTube recently sat down with creator <a href=\"https:\/\/www.youtube.com\/@jordan_the_stallion8\/shorts\" target=\"_blank\" rel=\"noreferrer noopener\">Jordan Howlett<\/a>, known for his punchy and super-engaging storytelling, and Todd Sherman, former Head of Product for YouTube Shorts. Together, they <a href=\"https:\/\/blog.youtube\/creator-and-artist-stories\/five-tips-to-master-shorts\/\" target=\"_blank\" rel=\"noreferrer noopener\">dropped five tips to help you create Shorts<\/a> that not only rack up views but also build lasting connections with your audience.<\/p>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shorts<\/a> allow creators to engage with audiences through small short-form clips. They\u2019re quick to make, easy to watch, and are a powerful way to grow your audience. They\u2019ve even exploded in popularity to the point where <a href=\"https:\/\/routenote.com\/blog\/youtube-shorts-revenue-now-matches-long-form-videos-on-the-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shorts now matches long-form YouTube videos in revenue potential<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"4rf0rXm1Kq\"><a href=\"https:\/\/routenote.com\/blog\/youtube-shorts-revenue-now-matches-long-form-videos-on-the-platform\/\">YouTube Shorts revenue now matches long-form YouTube content<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;YouTube Shorts revenue now matches long-form YouTube content&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/youtube-shorts-revenue-now-matches-long-form-videos-on-the-platform\/embed\/#?secret=4rf0rXm1Kq\" data-secret=\"4rf0rXm1Kq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>Five creator tips<\/h3>\n\n\n\n<p>If you\u2019re ready to take your Shorts game up a notch, here\u2019s what Jordan and YouTube suggest.<\/p>\n\n\n\n<h4>1. Be authentic<\/h4>\n\n\n\n<p>It\u2019s easy to fall into the trap of playing a character or chasing an image. It sounds cliche, but being yourself is crucial. By offering a unique voice and perspective, viewers can directly buy into you and your content. That way, the viewers will want to keep coming back.<\/p>\n\n\n\n<p>Of course, some people do build huge audiences through carefully played out personas. It can work, but it\u2019s often harder to sustain over the long term, and it risks feeling hollow if you can\u2019t keep it up.<\/p>\n\n\n\n<p>Take Jordan for example. He made his mark by sharing relatable stories from his 9-to-5, and told them in a way that felt fresh and engaging.&nbsp;<\/p>\n\n\n\n<p>That kind of authenticity works just as well in collaborations too. Just like fans, other creators can spot a persona from a mile away. If you want to connect with other creators and create genuinely great content, be yourself.<\/p>\n\n\n\n<h4>2. Stats can help, but so can your gut<\/h4>\n\n\n\n<p>Jordan can usually tell within an hour if a video will take off by checking the view-to-like ratio. If it feels right and the numbers back it up, you\u2019re probably onto a winner. If not, you can treat it as a learning opportunity. Take these insights into consideration when making new content, and try to expand upon content that you know works.<\/p>\n\n\n\n<p>YouTube recently made it even easier to track performance, by <a href=\"https:\/\/routenote.com\/blog\/how-are-views-counted-shorts-tiktok-reels\/\" target=\"_blank\" rel=\"noreferrer noopener\">updating the view count to include when your Short appears in the feed<\/a>. This should help you gain faster insights into your content\u2019s performance.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"CshsDJNZDS\"><a href=\"https:\/\/routenote.com\/blog\/how-are-views-counted-shorts-tiktok-reels\/\">How are video views counted on TikTok, Reels, and YouTube Shorts?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How are video views counted on TikTok, Reels, and YouTube Shorts?&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/how-are-views-counted-shorts-tiktok-reels\/embed\/#?secret=CshsDJNZDS\" data-secret=\"CshsDJNZDS\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4>3. Don\u2019t overly rely on trends<\/h4>\n\n\n\n<p>Jumping on trend can be a smart move though, especially if you\u2019re just starting out. They provide quick ideas that quickly let you latch onto content that is clearly already popular.<\/p>\n\n\n\n<p>Original ideas shouldn\u2019t take a backseat though. Trends come and go fast, but your original ideas that showcase your personality are what will keep your audience hooked long-term.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u201cTrends are fantastic, especially for a newer creator\u2026 But I do think that there\u2019s a lot of benefit in just forging your own path, because those videos will last a lot longer.\u201d<\/strong><\/p><cite>Jordan Howlett<\/cite><\/blockquote>\n\n\n\n<p>In short: sure, trends are great. However, they shouldn\u2019t be the sole focus of your creations.&nbsp;<\/p>\n\n\n\n<h4>4. Consistency beats overnight success<\/h4>\n\n\n\n<p>Not every one of your videos will be a viral hit that is viewed by millions. That\u2019s normal. Some will flop, some will simmer, and a few might take off. The trick? Persevering.<\/p>\n\n\n\n<p>It can be difficult to keep going at first, and there may be challenges along the way. However, sticking with it counts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jordan Howlett on Shorts so viral they make your phone HOT\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/LsJD6qPBP5o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Jordan sums it up perfectly: \u201cIt\u2019s impossible to beat somebody that doesn\u2019t give up\u201d.<\/p>\n\n\n\n<h4>5. What about AI?<\/h4>\n\n\n\n<p>When it comes to AI, a balance is important. YouTube has recently announced <a href=\"https:\/\/routenote.com\/blog\/youtube-shorts-gets-a-new-ai-photo-to-video-feature-alongside-more-ai-effects-and-creation-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">a flurry of new AI editing features for Shorts<\/a>, alongside the <a href=\"https:\/\/routenote.com\/blog\/youtube-shorts-to-gain-veo-3-ai-video-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">upcoming integration of Veo 3 AI video generation into Shorts<\/a> later this summer. So, there\u2019s no better time to talk about what\u2019s best when it comes to using it.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"E5DL2vOExH\"><a href=\"https:\/\/routenote.com\/blog\/youtube-shorts-gets-a-new-ai-photo-to-video-feature-alongside-more-ai-effects-and-creation-tools\/\">YouTube Shorts gets a new AI photo-to-video feature, alongside more AI effects and creation tools<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;YouTube Shorts gets a new AI photo-to-video feature, alongside more AI effects and creation tools&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/youtube-shorts-gets-a-new-ai-photo-to-video-feature-alongside-more-ai-effects-and-creation-tools\/embed\/#?secret=E5DL2vOExH\" data-secret=\"E5DL2vOExH\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>There is no doubt that some AI content will explode, and the tools will definitely streamline your workflow. However, they\u2019re no substitute for your own creative voice. Becoming dependent on AI for your Shorts could take away from your originality that kept viewers engaged in the first place. As YouTube themselves recently warned, \u201c<a href=\"https:\/\/routenote.com\/blog\/youtube-shorts-gets-a-new-ai-photo-to-video-feature-alongside-more-ai-effects-and-creation-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">unique creativity is truly what makes Shorts shine!<\/a>\u201d&nbsp;<\/p>\n\n\n\n<p>Jordan even believes that AI\u2019s rise will inspire creators to double down on authenticity and human storytelling. As the novelty of AI wears off, more viewers and creators may begin to value original human craftsmanship more.<\/p>\n\n\n\n<h3>Final thoughts<\/h3>\n\n\n\n<p>These tips aren\u2019t the be all and end all, they\u2019re springboards. Try them, tweak them, and figure out what works best for your voice and your audience.&nbsp;<\/p>\n\n\n\n<p>This isn\u2019t the first time YouTube has shared its own tips on <a href=\"https:\/\/routenote.com\/blog\/youtube-shorts-top-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to master Shorts<\/a> either, with plenty of more Shorts advice on the <a href=\"http:\/\/www.routenote.com\/blog\" target=\"_blank\" rel=\"noreferrer noopener\">RouteNote Blog<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"cLrAjkrNIe\"><a href=\"https:\/\/routenote.com\/blog\/youtube-shorts-top-tips\/\">How to master Youtube Shorts, according to YouTube<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to master Youtube Shorts, according to YouTube&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/youtube-shorts-top-tips\/embed\/#?secret=cLrAjkrNIe\" data-secret=\"cLrAjkrNIe\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"5jAzBGyMD4\"><a href=\"https:\/\/routenote.com\/blog\/youtube-debunks-the-myths-why-youtube-shorts-is-powerful-for-artists-and-creators\/\">YouTube debunks the myths: Why YouTube Shorts is powerful for artists and creators<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;YouTube debunks the myths: Why YouTube Shorts is powerful for artists and creators&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/youtube-debunks-the-myths-why-youtube-shorts-is-powerful-for-artists-and-creators\/embed\/#?secret=5jAzBGyMD4\" data-secret=\"5jAzBGyMD4\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Wgoabj2uch\"><a href=\"https:\/\/routenote.com\/blog\/content-ideas-for-musicians-on-shorts-tiktok-reels\/\">Content Ideas for Musicians on Shorts, TikTok, &#038; Reels<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Content Ideas for Musicians on Shorts, TikTok, &#038; Reels&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/content-ideas-for-musicians-on-shorts-tiktok-reels\/embed\/#?secret=Wgoabj2uch\" data-secret=\"Wgoabj2uch\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Distribute your music to YouTube Shorts and feature in creator videos worldwide. Get started for free with RouteNote today.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gain insights from YouTube and popular creator Jordan Howlett to help your short-form content stand out.<\/p>\n","protected":false},"author":47,"featured_media":105579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798,30243],"tags":[30781,30782,70,13147,30780,28265],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Level up your YouTube Shorts with these five creator tips - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/level-up-your-youtube-shorts-with-these-five-creator-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Level up your YouTube Shorts with these five creator tips - 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