{"id":105558,"date":"2025-08-05T14:16:22","date_gmt":"2025-08-05T13:16:22","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105558"},"modified":"2025-08-05T14:16:25","modified_gmt":"2025-08-05T13:16:25","slug":"why-gaming-should-be-part-of-your-music-marketing-strategy","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/why-gaming-should-be-part-of-your-music-marketing-strategy\/","title":{"rendered":"Why gaming should be part of your music marketing strategy"},"content":{"rendered":"\n

Growing your potential revenue sources as an artist is crucial for long-term success. Often overlooked, tapping into the gaming world can help increase your exposure, fanbase, and revenue.<\/span><\/h2>\n\n\n\n

Music and gaming<\/h3>\n\n\n\n

Diversifying your income streams is key to long-term success as an artist. While most artists think of streaming, merch, and touring first, there lies an often overlooked revenue source: the gaming world.<\/p>\n\n\n\n

Music has always been a part of gaming, from catchy menu jingles featured on Wii games to epic orchestral scores. Lately, this crossover has seemingly been taken up a notch.<\/p>\n\n\n\n

Games like Fortnite<\/a> and Roblox<\/a> have embraced music, and it\u2019s now more central to the gaming experience. For example, Fortnite pulled in a record-breaking 14.3 million players<\/a> for an in-game concert last year, and now has a dedicated Festival<\/a> game mode where players perform their favourite tracks on the virtual stage.<\/p>\n\n\n\n

While these are more high-profile examples, the ever-growing crossover is clear. If you\u2019re an artist, label, or music marketer, the opportunity can no longer be ignored.<\/p>\n\n\n\n

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Fortnite Hits Record Numbers for Concert as 14.3 Million Players Join the Show<\/a><\/blockquote>