{"id":105535,"date":"2025-08-04T11:01:37","date_gmt":"2025-08-04T10:01:37","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105535"},"modified":"2025-08-04T11:01:37","modified_gmt":"2025-08-04T10:01:37","slug":"when-to-post-instagram-content-types","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/when-to-post-instagram-content-types\/","title":{"rendered":"When to post Instagram Reels, Carousels, Single Photos, Stories, Lives, and Channels, according to Instagram"},"content":{"rendered":"\n

An infographic that details what post type to use to ‘reach new audiences’, ‘engage your followers’ or ‘nuture your most loyal fans’.<\/span><\/h2>\n\n\n\n

Reels, Carousel, Single Photos, Stories, Lives, Channels – it can be confusing posting to Instagram. The official ‘Creators’ account has posted a handy infographic, that shows when to use each content type, to help you target the right audience and refine your posting strategy. According to parent company Meta,<\/a> 50% of time on Instagram is spent on their short-form video platform, Reels.<\/p>\n\n\n\n

As they can be recommended to users who don’t follow you through the Feed and Reels tab, Reels<\/strong> and Carousels<\/strong> are best for finding a new audience. Carousels<\/strong>, Single Photos<\/strong>, and Stories<\/strong> all help you engage your existing followers by being surfaced in their Feed and Stories flow. Lives<\/strong> and Channels<\/strong> are best for engaging your most loyal fans, with the latter showing up right in your audience’s DMs.<\/p>\n\n\n\n

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A post shared by Instagram\u2019s @Creators (@creators)<\/a><\/p><\/div><\/blockquote>\n