{"id":105529,"date":"2025-08-01T15:51:17","date_gmt":"2025-08-01T14:51:17","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105529"},"modified":"2025-08-01T15:51:17","modified_gmt":"2025-08-01T14:51:17","slug":"youtube-second-place-uk-viewing","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/youtube-second-place-uk-viewing\/","title":{"rendered":"YouTube becomes UK\u2019s top at-home video streaming platform after BBC"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">YouTube has jumped ahead of ITV and Netflix to claim second place in UK home viewing.<\/span><\/h2>\n\n\n\n<p>In a changing media landscape, YouTube has now become the second most-watched video platform in the UK, according to a new <a href=\"https:\/\/www.ofcom.org.uk\/media-use-and-attitudes\/media-habits-adults\/tuning-into-youtube-uks-media-habits-revealed\">report from Ofcom<\/a>. Only the BBC is ahead in terms of at-home viewing. This places YouTube above ITV, Channel 4 and other traditional broadcasters, especially when it comes to younger audiences.<\/p>\n\n\n\n<p>The report, which looks at how UK viewers consume video content at home, shows that YouTube leads among under-35s, with Netflix close behind. For viewers aged 16\u201335, TikTok takes the third spot. When it comes to children under 16, YouTube remains number one, followed by Netflix, with the BBC coming in third.<\/p>\n\n\n\n<p>A major shift has also been seen in how people watch YouTube. While it has long been thought of as a mobile or desktop platform, more and more viewers are now watching it on traditional TV sets. This shift reflects the overall decline of scheduled, or \u2018linear\u2019 as <a href=\"https:\/\/completemusicupdate.com\/youtube-now-the-second-most-watched-media-platform-in-the-uk-behind-only-the-bbc\/\">CMU<\/a> puts it, TV and the growing popularity of on-demand services. YouTube\u2019s presence on smart TVs has grown so much that it\u2019s now <a href=\"https:\/\/routenote.com\/blog\/youtube-continues-reign-of-supremacy-in-tv-viewing\/\">topping TV viewership charts<\/a> in markets like the US, further proving that audiences are turning to YouTube as a go-to destination for TV-style content too.<\/p>\n\n\n\n<p>\u201cAt home, people spent 39 minutes on YouTube per day in 2024, with 16 minutes of this via the household\u2019s TV set,\u201d the report states. Viewers aged 16 to 34 spent even longer \u2013 around 18 minutes a day \u2013 watching YouTube on their TVs. And the younger generation isn\u2019t the only group turning to YouTube. The report also reveals that \u201cover 55s are now watching nearly double the amount of YouTube content on their TVs compared to the previous year\u201d.<\/p>\n\n\n\n<p>Ed Leighton from Ofcom commented: \u201cScheduled TV is increasingly alien to younger viewers, with YouTube the first port of call for many when they pick up the TV remote. But we\u2019re also seeing signs that older adults are turning to the platform as part of their daily media diet too.\u201d<\/p>\n\n\n\n<p>This growing shift towards digital platforms is changing how audiences engage with video content &#8211; and traditional broadcasters are taking notice. UK public service broadcasters like the BBC and ITV are expanding their presence on platforms like YouTube to stay connected with modern viewers. Ofcom highlights this change, noting that these broadcasters are now \u201cmoving to meet audiences in the online spaces where they increasingly spend their time\u201d.<\/p>\n\n\n\n<p>There\u2019s also a conversation happening around how easy it is to find public service broadcasting content on YouTube. Ofcom suggests that YouTube could be required to make this type of content more visible, especially for important categories like news and children\u2019s programming. They\u2019ve even proposed that this might need to be backed by new legislation to ensure fairness and accessibility.<\/p>\n\n\n\n<p>What\u2019s clear from Ofcom\u2019s latest findings is that YouTube isn\u2019t just a supplement to traditional TV anymore- it\u2019s become central to how people of all ages consume content at home. Whether it\u2019s short clips, full-length shows, or music and podcasts, YouTube now plays a major role in daily viewing habits. As this trend continues, the lines between TV and digital platforms are disappearing &#8211; and for creators and content providers, that shift presents a huge opportunity.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/\">Distribute your music to all major streaming platforms around the world with RouteNote. Sign up today to get started.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube has jumped ahead of ITV and Netflix to claim second place in UK home viewing. In a changing media landscape, YouTube has now become the second most-watched video platform in the UK, according to a new report from Ofcom. Only the BBC is ahead in terms of at-home viewing. This places YouTube above ITV, Channel 4 and other traditional broadcasters, especially when it comes to younger audiences. The report, which looks at how UK viewers consume video content at home, shows that YouTube leads among under-35s, with Netflix close behind. For viewers aged 16\u201335, TikTok takes the third spot&#8230;.<\/p>\n","protected":false},"author":27,"featured_media":105532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6628],"tags":[70],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube becomes UK\u2019s top at-home video streaming platform after BBC - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/youtube-second-place-uk-viewing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube becomes UK\u2019s top at-home video streaming platform after BBC - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"YouTube has jumped ahead of ITV and Netflix to claim second place in UK home viewing. In a changing media landscape, YouTube has now become the second most-watched video platform in the UK, according to a new report from Ofcom. Only the BBC is ahead in terms of at-home viewing. This places YouTube above ITV, Channel 4 and other traditional broadcasters, especially when it comes to younger audiences. The report, which looks at how UK viewers consume video content at home, shows that YouTube leads among under-35s, with Netflix close behind. For viewers aged 16\u201335, TikTok takes the third spot....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/youtube-second-place-uk-viewing\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T14:51:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/08\/pexels-jeshoots-com-147458-1040160.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5400\" \/>\n\t<meta property=\"og:image:height\" content=\"3600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johanna Campbell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - 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