{"id":105438,"date":"2025-07-28T15:02:54","date_gmt":"2025-07-28T14:02:54","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105438"},"modified":"2025-07-28T15:02:57","modified_gmt":"2025-07-28T14:02:57","slug":"why-is-a-golf-game-coming-to-spotify","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/why-is-a-golf-game-coming-to-spotify\/","title":{"rendered":"Why is a golf game coming to Spotify?"},"content":{"rendered":"\n

Spotify and Netflix partner for a fun golf game, personalized playlists and more, as part of an interactive ‘Happy Gilmore 2’ campaign.<\/span><\/h2>\n\n\n\n

Spotify tees up an unexpected experience<\/h3>\n\n\n\n

Spotify<\/a> and Netflix have teamed up<\/a> for a surprising but fun marketing campaign to support the upcoming release of \u2018Happy Gilmore 2\u2019. The collaboration includes a \u201cfirst-of-its-kind\u201d golf game, a personalized \u2018Happy\u2019 playlist, engaging videos, and special podcast audio from famous podcast vet Bill Simmons.<\/p>\n\n\n\n

The experience hopes to give fans the chance to immerse themselves in the world of Happy Gilmore. It brings the cult classic back to life in an interactive way, designed to engage fans.<\/p>\n\n\n\n

How does the game work?<\/h3>\n\n\n\n

Spotify\u2019s users can access the \u2018Happy Gilmore 2 Tournament<\/a>\u2019 golf game through Spotify\u2019s app<\/a> or through a link<\/a> on mobile.<\/p>\n\n\n\n

The game lets fans toilet their phones to take shots and complete holes themed around iconic scenes from the movie. Players advance to longer holds, complete with a score tracker and film audio clips playing after each hole.<\/p>\n\n\n\n

So, why is Spotify getting into gaming?<\/h3>\n\n\n\n

At a glance, a golf game might seem totally out of character for Spotify. However, this move aligns with the platform\u2019s growing interest in offering immersive experiences, across formats<\/a>, for both fans and advertisers.<\/p>\n\n\n\n

A Spotify and Netflix crossover<\/h4>\n\n\n\n

Recent reports suggest<\/a> that Spotify and Netflix are in discussions to bring more joint content to life in the future. This collaboration could keep the conversation going around their projects, and could help Spotify\u2019s push into video. If successful, perhaps more content produced by these two streaming giants is something we can expect going forward.<\/p>\n\n\n\n

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Spotify and Netflix in talks over music award shows, live concerts, and more: What could it mean for artists?<\/a><\/blockquote>