{"id":105437,"date":"2025-07-28T15:27:38","date_gmt":"2025-07-28T14:27:38","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105437"},"modified":"2025-07-28T15:27:40","modified_gmt":"2025-07-28T14:27:40","slug":"deezer-azerion-brazil-ad-partnership","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/deezer-azerion-brazil-ad-partnership\/","title":{"rendered":"Deezer partners exclusively with Azerion for Brazilian ad sales"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">Deezer has teamed up with Azerion to take over ad sales in Brazil and improve the listener experience.<\/span><\/h2>\n\n\n\n<p>Back in June\u202f2025, Deezer and Azerion began a new ad\u2011sales partnership that\u2019s exclusive to Brazil. Now, for the first time, Deezer has handed over all its audio and video ad sales in the country to a single company. This is a big change in how Deezer runs ads in Brazil.<\/p>\n\n\n\n<p>According to an <a href=\"https:\/\/newsroom-deezer.com\/2025\/07\/deezer-azerion-deal-in-brazil\/\">announcement<\/a> from Deezer, Azerion now handles every Deezer ad in Brazil. That covers both audio ads like before songs and video ads that might appear during podcasts or playlists. It shows real trust \u2013 Deezer wouldn\u2019t do this unless it planned to work closely and for a long time with Azerion.<\/p>\n\n\n\n<p>Deezer has millions of active users in Brazil and a deep connection to the country\u2019s music culture. That means it can offer advertisers a &#8220;high\u2011impact inventory, emotionally engaged audiences, and culturally relevant content across music and podcasts.&#8221; The free (ad\u2011supported) version of Deezer is performing strongly. It\u2019s now a key place for brands to reach listeners more deeply.<\/p>\n\n\n\n<p>This latest move follows a string of platform improvements aimed at strengthening listener engagement, such as customisable algorithms and cross-platform music sharing tools. <a class=\"\" href=\"https:\/\/routenote.com\/blog\/deezer-expands-its-my-deezer-year-2024-experience\/?utm_source=chatgpt.com\">Deezer\u2019s new feature rollouts<\/a> earlier in 2025 reflect its commitment to giving users more control and richer insights into their listening habits.<\/p>\n\n\n\n<p>The new deal also includes integration with Azerion\u2019s Hawk platform \u2013 their own demand-side platform. Through it, advertisers can plan, activate and optimise campaigns using detailed audience targeting, automated deals and real-time performance data. This not only helps brands run smarter campaigns but also supports Deezer in creating more personalised and seamless ad experiences. That aligns with Deezer\u2019s broader push toward smarter platform tools, such as their move to <a class=\"\" href=\"https:\/\/routenote.com\/blog\/deezer-now-tags-ai-music-the-first-streaming-platform-to-do-so\/?utm_source=chatgpt.com\">label AI-generated music on their platform<\/a>, aimed at transparency and listener trust.<\/p>\n\n\n\n<p>Azerion and Deezer have worked together in Europe before and saw strong results. Now, this Brazilian agreement marks a key step in Azerion\u2019s expansion across Latin America. It reflects Azerion\u2019s ambition in one of the fastest\u2011growing digital audio markets. And for Deezer, this could support further ad growth after a solid quarter, despite subscriber numbers slipping slightly. If you missed it, <a class=\"\" href=\"https:\/\/routenote.com\/blog\/deezer-q1-2025\/?utm_source=chatgpt.com\">Deezer\u2019s Q1 2025 performance<\/a> highlighted increasing ad revenue and platform innovation as key trends.<\/p>\n\n\n\n<p>Azerion\u2019s Chief Business Officer Mickael Ferreira said: \u201cThis exclusive partnership with Deezer in Brazil is a testament to Azerion\u2019s ability to deliver value at scale for both publishers and advertisers. It reflects our global vision to build strong, local partnerships that combine premium content, technological excellence, and commercial expertise. Brazil is a key market for us, and we\u2019re excited to unlock new opportunities for brands through this collaboration.\u201d<\/p>\n\n\n\n<p>And Deezer\u2019s Chief Commercial Officer Julien Delbourg added: \u201cWe\u2019re excited to take this next step with Azerion, a trusted partner that understands the unique strengths of the Deezer platform and our audience\u2026 This partnership strengthens our ability to deliver impactful advertising solutions while continuing to prioritise a high\u2011quality experience for our listeners.\u201d<\/p>\n\n\n\n<p>Overall, the new arrangement gives Deezer a streamlined way to grow ad revenue in Brazil using Azerion\u2019s tech, while Azerion gets a stronger foothold in Latin America. It also promises advertisers a smoother, better\u2011targeted ad experience tied directly into Deezer\u2019s passionate Brazilian audience.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/routenote.com\/\">Fancy distributing your music to Deezer and all other major streaming platforms around the world? Sign up today to get started.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deezer has teamed up with Azerion to take over ad sales in Brazil and improve the listener experience. Back in June\u202f2025, Deezer and Azerion began a new ad\u2011sales partnership that\u2019s exclusive to Brazil. Now, for the first time, Deezer has handed over all its audio and video ad sales in the country to a single company. This is a big change in how Deezer runs ads in Brazil. According to an announcement from Deezer, Azerion now handles every Deezer ad in Brazil. That covers both audio ads like before songs and video ads that might appear during podcasts or playlists&#8230;.<\/p>\n","protected":false},"author":27,"featured_media":97144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1423],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deezer partners exclusively with Azerion for Brazilian ad sales - RouteNote Blog<\/title>\n<meta name=\"description\" content=\"Deezer has partnered with Azerion to manage ad sales in Brazil, boosting revenue and personalising ads for listeners. Learn more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/deezer-azerion-brazil-ad-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deezer partners exclusively with Azerion for Brazilian ad sales - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"Deezer has partnered with Azerion to manage ad sales in Brazil, boosting revenue and personalising ads for listeners. Learn more here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/deezer-azerion-brazil-ad-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-28T14:27:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T14:27:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/10\/Deezer-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johanna Campbell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/deezer-azerion-brazil-ad-partnership\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/10\/Deezer-cover.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2023\/10\/Deezer-cover.jpg\",\"width\":900,\"height\":435,\"caption\":\"Deezer Q3 report\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/deezer-azerion-brazil-ad-partnership\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/deezer-azerion-brazil-ad-partnership\/\",\"name\":\"Deezer partners exclusively with Azerion for Brazilian ad sales - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/deezer-azerion-brazil-ad-partnership\/#primaryimage\"},\"datePublished\":\"2025-07-28T14:27:38+00:00\",\"dateModified\":\"2025-07-28T14:27:40+00:00\",\"description\":\"Deezer has partnered with Azerion to manage ad sales in Brazil, boosting revenue and personalising ads for listeners. 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