{"id":105427,"date":"2025-07-25T11:40:18","date_gmt":"2025-07-25T10:40:18","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105427"},"modified":"2025-07-25T11:40:21","modified_gmt":"2025-07-25T10:40:21","slug":"could-a-new-subscription-tier-help-listeners-separate-ai-music-from-real-artists","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/could-a-new-subscription-tier-help-listeners-separate-ai-music-from-real-artists\/","title":{"rendered":"Could a new subscription tier help listeners separate AI music from real artists?"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\">As generative AI floods streaming and social media platforms, could a new paid tier be the key to separating human-made content from AI content?\n<span style=\"color: #3366ff; user-select: auto;\"><\/span><\/h2>\n\n\n\n<h3>The rise of AI-generated music: what happens next?<\/h3>\n\n\n\n<p>We\u2019re living in the AI era, and that reality is becoming impossible to ignore across every corner of the music industry. This week alone, we saw AI-generated songs <a href=\"https:\/\/routenote.com\/blog\/dead-artists-spotify-pages-are-being-invaded-by-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">popping up on the profiles of dead artists on streaming services<\/a>. It\u2019s just the latest in a series of unsettling developments. From <a href=\"https:\/\/routenote.com\/blog\/deezer-ai-music-streaming-fraud-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">streaming fraud<\/a> to fake artist profiles, generative AI is shifting how content is created, distributed, and consumed. Ultimately, these developments only further spark conversations around the interaction between AI, real artists, and streaming platforms.<\/p>\n\n\n\n<p>Earlier this year, <a href=\"https:\/\/routenote.com\/blog\/get-music-on-deezer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Deezer<\/a> revealed that a staggering <a href=\"https:\/\/routenote.com\/blog\/deezer-reveals-that-10-of-new-music-uploaded-is-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">10% of new music uploaded every day is AI-generated<\/a> and presumably, that figure would have only increased since then. In response, Deezer introduced <a href=\"https:\/\/routenote.com\/blog\/deezer-now-tags-ai-music-the-first-streaming-platform-to-do-so\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatic tags that detect and label fully AI-generated tracks<\/a>. However, that doesn\u2019t necessarily solve the bigger issue at play.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"rAqowDBwDl\"><a href=\"https:\/\/routenote.com\/blog\/dead-artists-spotify-pages-are-being-invaded-by-ai\/\">Dead artist&#8217;s Spotify pages are being invaded by AI<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Dead artist&#8217;s Spotify pages are being invaded by AI&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/dead-artists-spotify-pages-are-being-invaded-by-ai\/embed\/#?secret=rAqowDBwDl\" data-secret=\"rAqowDBwDl\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>The problem with AI content<\/h3>\n\n\n\n<p>At this point, AI is inevitable and it\u2019s here to stay. <a href=\"https:\/\/routenote.com\/blog\/new-report-reveals-slow-streams-ais-rise-new-paths\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luminate\u2019s 2025 Midyear Music Report<\/a> recently revealed that 44% of listeners are uncomfortable with AI creating entirely new songs. However, its existence isn\u2019t necessarily the sole issue. It\u2019s also about what happens when the sheer volume of AI content starts to impact the quality of social media platforms and streaming services alike.\u00a0\u00a0<\/p>\n\n\n\n<p>The focus here is on AI slop- a term used to describe the low-effort, low-quality content pumped out en masse to game the system and quickly gain revenue.<\/p>\n\n\n\n<p>It creates a lose-lose situation. Listeners become frustrated as they don\u2019t want to be constantly inundated with AI-generated tracks. Advertisers lose confidence in the value of their placements on these platforms. Meanwhile, platforms risk damaging the user-experience they\u2019ve spent years perfecting.<\/p>\n\n\n\n<p>At least, that\u2019s the argument from a recent <a href=\"https:\/\/www.midiaresearch.com\/blog\/youtube-ai-and-the-social-content-balancing-act\" target=\"_blank\" rel=\"noreferrer noopener\">MIDiA Research blog post<\/a>. While their focus was on <a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Shorts<\/a> and their <a href=\"https:\/\/routenote.com\/blog\/youtube-shorts-gets-a-new-ai-photo-to-video-feature-alongside-more-ai-effects-and-creation-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">integration of AI video generators<\/a> like Veo 2 and Veo 3, the same principle applies to music. As tools make it easier for anyone to create, more people jump in that often prioritize volume over quality. The result? A flood of filler content that makes it harder for the quality to shine through.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"DMlHxZrJ9x\"><a href=\"https:\/\/routenote.com\/blog\/youtube-shorts-gets-a-new-ai-photo-to-video-feature-alongside-more-ai-effects-and-creation-tools\/\">YouTube Shorts gets a new AI photo-to-video feature, alongside more AI effects and creation tools<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;YouTube Shorts gets a new AI photo-to-video feature, alongside more AI effects and creation tools&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/youtube-shorts-gets-a-new-ai-photo-to-video-feature-alongside-more-ai-effects-and-creation-tools\/embed\/#?secret=DMlHxZrJ9x\" data-secret=\"DMlHxZrJ9x\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>What does this mean for music?<\/h3>\n\n\n\n<p>In the music industry, AI-music generators like <a href=\"https:\/\/routenote.com\/blog\/the-music-industry-vs-ai-music-generators-udio-suno\/\" target=\"_blank\" rel=\"noreferrer noopener\">Suno <\/a>are making it easier for artists to generate content. Just look at the <a href=\"https:\/\/routenote.com\/blog\/the-velvet-sundown-an-ai-generated-band-or-clever-streaming-experiment\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent emergence of The Velvet Sundown<\/a> who are an AI-band already racking up millions of streams. With the music industry <a href=\"https:\/\/routenote.com\/blog\/music-industry-calls-for-greater-ai-transparency-from-dsps-after-the-velvet-sundown-controversy\/\" target=\"_blank\" rel=\"noreferrer noopener\">calling for stricter policing of AI music on streaming services<\/a>, their success raises real questions: How do we protect real artists? How do we ensure that quality music doesn\u2019t get buried under an avalanche of AI content.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1J1jnk7w0J\"><a href=\"https:\/\/routenote.com\/blog\/music-industry-calls-for-greater-ai-transparency-from-dsps-after-the-velvet-sundown-controversy\/\">Music industry calls for greater AI transparency from DSPs after The Velvet Sundown controversy<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Music industry calls for greater AI transparency from DSPs after The Velvet Sundown controversy&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/music-industry-calls-for-greater-ai-transparency-from-dsps-after-the-velvet-sundown-controversy\/embed\/#?secret=1J1jnk7w0J\" data-secret=\"1J1jnk7w0J\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>These platforms of course need new artists and new creators, but it also needs to keep listeners, users, and advertisers happy by offering a quality service. While Deezer\u2019s tagging has taken steps to address this, tagging alone doesn\u2019t give listeners any control over what they hear. That\u2019s where MIDiA\u2019s idea comes in.<\/p>\n\n\n\n<h3>Could a new subscription tier be the answer?<\/h3>\n\n\n\n<p>MIDiA proposes a fresh approach: separate human and AI content into different tiers. Again, their article focuses on social media platforms, but it could easily apply to streaming services too.<\/p>\n\n\n\n<p>The suggestion? A subscription tier that lets users opt out of generative AI content altogether. It wouldn\u2019t eliminate AI from platforms entirely, but it would give listeners more choice. Keep higher-quality, and mainly human-made content in one paid tier, and a mix of content in the existing free tier. Effectively, the current free tiers would remain the same, blending everything together as they do now.<\/p>\n\n\n\n<p>It\u2019s a way for streaming platforms and social media services to preserve quality and give users a say in the type of content they want to engage with.<\/p>\n\n\n\n<h3>Is it realistic?<\/h3>\n\n\n\n<p>There are hurdles, of course. While the idea seems reasonable in principle, questions remain over whether it would work. Will users pay extra to avoid AI? Will they be annoyed at losing a sense of control in free tiers? Could it confuse the already messy world of subscription models?<\/p>\n\n\n\n<p>However, platforms like YouTube could perhaps just add it to their existing subscription tiers. Meanwhile, <a href=\"https:\/\/routenote.com\/blog\/upload-your-music-to-spotify-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify <\/a>and other music streaming services could introduce it into their upcoming <a href=\"https:\/\/routenote.com\/blog\/spotifys-new-music-pro-tier\/\" target=\"_blank\" rel=\"noreferrer noopener\">super-premium<\/a> offerings <a href=\"https:\/\/routenote.com\/blog\/is-spotifys-super-premium-tier-still-coming\/\" target=\"_blank\" rel=\"noreferrer noopener\">when\/ if<\/a> they ever launch.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"FLxuOBkukR\"><a href=\"https:\/\/routenote.com\/blog\/is-spotifys-super-premium-tier-still-coming\/\">Is Spotify\u2019s super premium tier still coming?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Is Spotify\u2019s super premium tier still coming?&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/is-spotifys-super-premium-tier-still-coming\/embed\/#?secret=FLxuOBkukR\" data-secret=\"FLxuOBkukR\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Maybe it could work. Otherwise, the potential alternative of letting platforms be swamped with AI-generated filler content might be worse. If quality continues to decline and users tune out, the long-term risk is much greater.<\/p>\n\n\n\n<h3>Final thoughts<\/h3>\n\n\n\n<p>As the conversation continues around AI in content creation, the industry faces some big decisions. Either we accept the flood of AI content as the new normal, or platforms take steps to empower users with better tools and more control.<\/p>\n\n\n\n<p>MIDiA\u2019s idea might not be the perfect solution, but it certainly offers an interesting proposition. For example, we haven&#8217;t even tackled the issue of copyright infringement whereby AI companies are using other&#8217;s work to train their models without permission or compensation.<\/p>\n\n\n\n<p>Still, if streaming platforms want to keep listeners, artists, and advertisers happy, offering more control over AI content could be a smart place to start.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\" target=\"_blank\" rel=\"noreferrer noopener\">RouteNote helps you get your music onto streaming services and social media platforms. Start for free today<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As generative AI floods streaming and social media platforms, could a new paid tier be the key to separating human-made content from AI content?<\/p>\n","protected":false},"author":47,"featured_media":105431,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[6202,23669,23886,11569,30325,11567],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Could a new subscription tier help listeners separate AI music from real artists? - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/could-a-new-subscription-tier-help-listeners-separate-ai-music-from-real-artists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Could a new subscription tier help listeners separate AI music from real artists? - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"As generative AI floods streaming and social media platforms, could a new paid tier be the key to separating human-made content from AI content?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/could-a-new-subscription-tier-help-listeners-separate-ai-music-from-real-artists\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-25T10:40:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T10:40:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-01-07-145418.png\" \/>\n\t<meta property=\"og:image:width\" content=\"488\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/could-a-new-subscription-tier-help-listeners-separate-ai-music-from-real-artists\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-01-07-145418.png\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-01-07-145418.png\",\"width\":488,\"height\":270},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/could-a-new-subscription-tier-help-listeners-separate-ai-music-from-real-artists\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/could-a-new-subscription-tier-help-listeners-separate-ai-music-from-real-artists\/\",\"name\":\"Could a new subscription tier help listeners separate AI music from real artists? 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