{"id":105355,"date":"2025-07-22T09:28:10","date_gmt":"2025-07-22T08:28:10","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105355"},"modified":"2025-07-22T12:33:03","modified_gmt":"2025-07-22T11:33:03","slug":"how-to-maximise-every-music-release-with-ongoing-social-media-content","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/","title":{"rendered":"How to maximise every music release with ongoing social media content"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">A practical guide for artists to stretch every piece of content and keep fans engaged long after release day.<\/span><\/h2>\n\n\n\n<p>Creating fresh promotional content around a new release can feel overwhelming. But it doesn\u2019t have to be. In fact, one single release can fuel weeks (or even months) of great content with the right approach.<\/p>\n\n\n\n<p>The <a href=\"http:\/\/www.routenote.com\" target=\"_blank\" rel=\"noreferrer noopener\">RouteNote Blog<\/a> has often covered tips around mastering content, including platform-specific advice and <a href=\"https:\/\/routenote.com\/blog\/how-to-cross-post-across-tiktok-reels-and-youtube-shorts\/\" target=\"_blank\" rel=\"noreferrer noopener\">cross-posting content<\/a>. However, we\u2019ve never actually gone deep on how to go about repurposing content for each platform. This blog aims to fix that.<\/p>\n\n\n\n<p>Here\u2019s how to keep your fans engaged for weeks without burning yourself out.<\/p>\n\n\n\n<h3>Look at all your material<\/h3>\n\n\n\n<p>When you put out new music, you\u2019re usually sitting on a goldmine of content: music videos, artwork, lyrics, behind the scenes footage, or even demo recordings. That one release can be the foundation for dozens of engaging content. It\u2019s all about knowing how to repurpose and plan.<\/p>\n\n\n\n<h3>Repurpose content<\/h3>\n\n\n\n<p>You don\u2019t need to start from scratch. <a href=\"https:\/\/www.youtube.com\/watch?v=I2hmkEoUljQ&amp;t=358s\" target=\"_blank\" rel=\"noreferrer noopener\">Repurposing content<\/a> is an easy way to keep your socials active. Here are a few quick ideas to get the ball rolling:<\/p>\n\n\n\n<ul><li><strong>Music video clips<\/strong>: Transform a music video into shorter vertical clips to build hype on <a href=\"https:\/\/routenote.com\/blog\/can-i-add-my-music-to-tiktok-for-free\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>, <a href=\"https:\/\/routenote.com\/blog\/how-to-upload-music-to-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reels<\/a>, or <a href=\"https:\/\/routenote.com\/blog\/using-youtube-shorts-as-an-artist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shorts<\/a>.<\/li><li><strong>Lyric graphics<\/strong>: Pull out a few of your catchiest lines and design simple lyric posts for <a href=\"https:\/\/routenote.com\/blog\/how-to-upload-music-to-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, or short lyric videos.<\/li><li><strong>Behind the scenes<\/strong>: Share raw moments from the studio to engage fans in real-time on Instagram stories, and use the same snippets in short clips to build anticipation ahead of a release.<\/li><\/ul>\n\n\n\n<p>You get the idea. Start with your main content, and think of all the ways it could be reimagined.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"An Artist\u2019s Guide to Instagram - Part 1: Mastering Content\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/I2hmkEoUljQ?start=358&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>Repurpose your content for each platform<\/h3>\n\n\n\n<p>Edited a quick promo video and ready to post it across all your channels? Well, that may not always be the best idea.<\/p>\n\n\n\n<p>Each social platform has its own vibe. Don\u2019t just copy and paste the same thing everywhere. Instead, tailor your content for each space:<\/p>\n\n\n\n<ul><li><strong>TikTok<\/strong>: Short, engaging, relatable content. Think raw and trend-aware.<\/li><li><strong>Instagram Stories<\/strong>: Great for real-time fan interaction. Think countdowns, Q&amp;As, or quick teasers.<\/li><li><strong>Instagram Reels<\/strong>: Use your best edits to engage fans.<\/li><li><strong>YouTube<\/strong>: Longer videos like lyric breakdowns, vlogs, or behind the scenes content- which can all be transformed into shorter content for Shorts.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ofGXwglyUD\"><a href=\"https:\/\/routenote.com\/blog\/content-ideas-for-musicians-on-shorts-tiktok-reels\/\">Content Ideas for Musicians on Shorts, TikTok, &#038; Reels<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Content Ideas for Musicians on Shorts, TikTok, &#038; Reels&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/content-ideas-for-musicians-on-shorts-tiktok-reels\/embed\/#?secret=ofGXwglyUD\" data-secret=\"ofGXwglyUD\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Repurposing content doesn\u2019t simply mean reposting it everywhere. Reimagine it for each platform. In doing so, the content will feel fresh to your followers and fit better with what they expect to see.<\/p>\n\n\n\n<h3>Consider your posting timeline<\/h3>\n\n\n\n<p>After perfectly crafting your content, you may be eager to get it out as quickly as possible. However, the secret lies in posting your content gradually over time.&nbsp;<\/p>\n\n\n\n<p>A good rollout schedule helps build momentum and keeps fans checking back over time.<\/p>\n\n\n\n<p>Here\u2019s an example of a four-week plan:<\/p>\n\n\n\n<ul><li><strong>Week 1<\/strong>: Tease with a behind the scenes studio clip or photo- shared to your Instagram Story or Reels, TikTok, and Shorts.<\/li><li><strong>Week 2<\/strong>: Drop a short video trailer of the track on Reels, TikTok, and Shorts.<\/li><li><strong>Week 3<\/strong>: Launch day! Release your track, complete with a lyric video, and engage with fans.<\/li><li><strong>Week 4<\/strong>: Go deeper with a lyric breakdown graphic on Instagram, with accompanying Reels, TikTok, and Shorts videos to the most memorable lyrics.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Y0XdGgOWwq\"><a href=\"https:\/\/routenote.com\/blog\/why-you-need-more-time-than-you-think-to-put-out-your-music\/\">Avoid last-minute stress: The importance of early music release planning<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Avoid last-minute stress: The importance of early music release planning&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/why-you-need-more-time-than-you-think-to-put-out-your-music\/embed\/#?secret=Y0XdGgOWwq\" data-secret=\"Y0XdGgOWwq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3>Quick &amp; easy tools to help you edit content<\/h3>\n\n\n\n<p>Worried about how you\u2019ll actually create all this content? Don\u2019t be. You don\u2019t need to be a full-time content creator. These tools make it way easier:<\/p>\n\n\n\n<h4>Video editing<\/h4>\n\n\n\n<p>Use TikTok\u2019s CapCut or Instagram\u2019s new competitor Edits for native editing tools across each app. With built-in music tools, it makes it easy to create polished content.<\/p>\n\n\n\n<p>And remember- RouteNote can help you get your music on TikTok and Instagram\u2019s music libraries, making it simple to soundtrack your own content. RouteNote even has comprehensive guides on using both- find out about <strong><a href=\"https:\/\/routenote.com\/blog\/capcut-routenote-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">CapCut<\/a> <\/strong>and <strong><a href=\"https:\/\/routenote.com\/blog\/edits-from-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Edits<\/a> <\/strong>with ease.<\/p>\n\n\n\n<h4>Image editing<\/h4>\n\n\n\n<p>As for creating compelling graphics, <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a> is a great free design tool that could help you make lyric posts, promos and more with ease. Using royalty-free image sites like <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash<\/a> and <a href=\"https:\/\/www.pexels.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pexels<\/a> can also help add imagery that brings your visuals to life. More image sharing sites can be found <a href=\"https:\/\/www.routenote.com\/yt_photo_db\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>Alternatively, Instagram Stories native editing features could help you create engaging posts for your fans in real-time.<\/p>\n\n\n\n<h3>Final thoughts<\/h3>\n\n\n\n<p>Creating content doesn\u2019t have to be a constant uphill battle. One song can be more than just a release- it can be a full campaign.<\/p>\n\n\n\n<p>With a bit of creativity and some smart planning, your next release can turn into a full campaign that runs for weeks. It doesn\u2019t require new content or material either. Repurpose what you have, tailor content to each platform, and keep the momentum going.<\/p>\n\n\n\n<p>So don\u2019t just release your tracks. Stretch the story. Own the rollout. Make your music work for you.<\/p>\n\n\n\n<p>With the right strategy, your next release could build and carry the momentum of your content for the months to come.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\" target=\"_blank\" rel=\"noreferrer noopener\">Want to get the ball rolling on your next release? RouteNote helps distribute your tracks to streaming platforms and social media music libraries around the globe. Start today for free!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A practical guide for artists to stretch every piece of content and keep fans engaged long after release day.<\/p>\n","protected":false},"author":47,"featured_media":105358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798],"tags":[30753,30754,10944,2887,23124,13215],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to maximise every music release with ongoing social media content - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to maximise every music release with ongoing social media content - RouteNote Blog\" \/>\n<meta property=\"og:description\" content=\"A practical guide for artists to stretch every piece of content and keep fans engaged long after release day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/\" \/>\n<meta property=\"og:site_name\" content=\"RouteNote Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-22T08:28:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-22T11:33:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-22-092224.png\" \/>\n\t<meta property=\"og:image:width\" content=\"969\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Marshall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/routenote.com\/blog\/#organization\",\"name\":\"RouteNote\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg\",\"width\":1000,\"height\":1000,\"caption\":\"RouteNote\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/routenote.com\/blog\/#website\",\"url\":\"https:\/\/routenote.com\/blog\/\",\"name\":\"RouteNote Blog\",\"description\":\"The World of Digital Music - Distribution - Stores and Free Music\",\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/routenote.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-22-092224.png\",\"contentUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-22-092224.png\",\"width\":969,\"height\":496},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#webpage\",\"url\":\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/\",\"name\":\"How to maximise every music release with ongoing social media content - RouteNote Blog\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#primaryimage\"},\"datePublished\":\"2025-07-22T08:28:10+00:00\",\"dateModified\":\"2025-07-22T11:33:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/routenote.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to maximise every music release with ongoing social media content\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#webpage\"},\"author\":{\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/e512a3fafd6de61ce9cb3b849be2bf9f\"},\"headline\":\"How to maximise every music release with ongoing social media content\",\"datePublished\":\"2025-07-22T08:28:10+00:00\",\"dateModified\":\"2025-07-22T11:33:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#webpage\"},\"wordCount\":908,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/routenote.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-22-092224.png\",\"keywords\":[\"music release strategy\",\"music rollout\",\"release music\",\"social media\",\"social media for musicians\",\"social media platforms\"],\"articleSection\":[\"Artists Advice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/routenote.com\/blog\/#\/schema\/person\/e512a3fafd6de61ce9cb3b849be2bf9f\",\"name\":\"Tom Marshall\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/routenote.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/326cafa08d11e20ee9f53b0004b9ad03?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/326cafa08d11e20ee9f53b0004b9ad03?s=96&d=blank&r=g\",\"caption\":\"Tom Marshall\"},\"url\":\"https:\/\/routenote.com\/blog\/author\/tom-marshall\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to maximise every music release with ongoing social media content - RouteNote Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/","og_locale":"en_US","og_type":"article","og_title":"How to maximise every music release with ongoing social media content - RouteNote Blog","og_description":"A practical guide for artists to stretch every piece of content and keep fans engaged long after release day.","og_url":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/","og_site_name":"RouteNote Blog","article_published_time":"2025-07-22T08:28:10+00:00","article_modified_time":"2025-07-22T11:33:03+00:00","og_image":[{"width":969,"height":496,"url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-22-092224.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tom Marshall","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/routenote.com\/blog\/#organization","name":"RouteNote","url":"https:\/\/routenote.com\/blog\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2020\/11\/routenote-logo.jpg","width":1000,"height":1000,"caption":"RouteNote"},"image":{"@id":"https:\/\/routenote.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/routenote.com\/blog\/#website","url":"https:\/\/routenote.com\/blog\/","name":"RouteNote Blog","description":"The World of Digital Music - Distribution - Stores and Free Music","publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/routenote.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#primaryimage","inLanguage":"en-US","url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-22-092224.png","contentUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-22-092224.png","width":969,"height":496},{"@type":"WebPage","@id":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#webpage","url":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/","name":"How to maximise every music release with ongoing social media content - RouteNote Blog","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#primaryimage"},"datePublished":"2025-07-22T08:28:10+00:00","dateModified":"2025-07-22T11:33:03+00:00","breadcrumb":{"@id":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/routenote.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to maximise every music release with ongoing social media content"}]},{"@type":"Article","@id":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#article","isPartOf":{"@id":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#webpage"},"author":{"@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/e512a3fafd6de61ce9cb3b849be2bf9f"},"headline":"How to maximise every music release with ongoing social media content","datePublished":"2025-07-22T08:28:10+00:00","dateModified":"2025-07-22T11:33:03+00:00","mainEntityOfPage":{"@id":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#webpage"},"wordCount":908,"commentCount":0,"publisher":{"@id":"https:\/\/routenote.com\/blog\/#organization"},"image":{"@id":"https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#primaryimage"},"thumbnailUrl":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-22-092224.png","keywords":["music release strategy","music rollout","release music","social media","social media for musicians","social media platforms"],"articleSection":["Artists Advice"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/routenote.com\/blog\/how-to-maximise-every-music-release-with-ongoing-social-media-content\/#respond"]}]},{"@type":"Person","@id":"https:\/\/routenote.com\/blog\/#\/schema\/person\/e512a3fafd6de61ce9cb3b849be2bf9f","name":"Tom Marshall","image":{"@type":"ImageObject","@id":"https:\/\/routenote.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/326cafa08d11e20ee9f53b0004b9ad03?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/326cafa08d11e20ee9f53b0004b9ad03?s=96&d=blank&r=g","caption":"Tom Marshall"},"url":"https:\/\/routenote.com\/blog\/author\/tom-marshall\/"}]}},"jetpack_featured_media_url":"https:\/\/routenote.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-22-092224.png","_links":{"self":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/105355"}],"collection":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/users\/47"}],"replies":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/comments?post=105355"}],"version-history":[{"count":0,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/posts\/105355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media\/105358"}],"wp:attachment":[{"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/media?parent=105355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/categories?post=105355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/routenote.com\/blog\/wp-json\/wp\/v2\/tags?post=105355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}