{"id":105244,"date":"2025-07-14T16:00:10","date_gmt":"2025-07-14T15:00:10","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105244"},"modified":"2025-07-14T16:00:12","modified_gmt":"2025-07-14T15:00:12","slug":"dsw-shoe-warehouse-hits-back-against-warner-music-lawsuit-a-lesson-on-social-media-sync-licensing","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/dsw-shoe-warehouse-hits-back-against-warner-music-lawsuit-a-lesson-on-social-media-sync-licensing\/","title":{"rendered":"DSW Shoe Warehouse hits back against Warner Music lawsuit: A lesson on social media sync licensing"},"content":{"rendered":"\n<h2 style=\"user-select: auto;\"><span style=\"color: #3366ff; user-select: auto;\">As Warner Music sues over unlicensed music use, the lawsuit serves as a crucial lesson for brands and creators when it comes to using music in posts.<\/span><\/h2>\n\n\n\n<h3>What\u2019s the lawsuit about?<\/h3>\n\n\n\n<p>Back in May, Warner Music Group filed a lawsuit against DSW Shoe Warehouse. The accusation? Using over 200 songs in social media posts without proper licenses. The alleged infringement spans back to posts from 2022, with the music appearing in marketing content shared on platforms like TikTok and Instagram.<\/p>\n\n\n\n<p>This kind of lawsuit isn\u2019t new. Earlier this year, <a href=\"https:\/\/routenote.com\/blog\/eminems-music-catalog-sues-car-dealership-over-lose-yourself-copyright-infringement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eminem\u2019s music catalog sued a car dealership<\/a> in a similar turn of events. The message from music rightsholders is clear: just because a song is trending or available on social media doesn\u2019t mean you can use it to sell shoes (or cars) without permission.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"4X5KxQU199\"><a href=\"https:\/\/routenote.com\/blog\/eminems-music-catalog-sues-car-dealership-over-lose-yourself-copyright-infringement\/\">Eminem\u2019s music catalog sues car dealership over \u201cLose Yourself\u201d copyright infringement<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Eminem\u2019s music catalog sues car dealership over \u201cLose Yourself\u201d copyright infringement&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/eminems-music-catalog-sues-car-dealership-over-lose-yourself-copyright-infringement\/embed\/#?secret=4X5KxQU199\" data-secret=\"4X5KxQU199\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>DSW is now pushing back according to <a href=\"https:\/\/completemusicupdate.com\/we-are-tiktok-users-so-we-can-use-music-on-tiktok-barks-dsw-shoe-warehouse\/\" target=\"_blank\" rel=\"noreferrer noopener\">CMU<\/a>, and is asking for confirmation that it hasn\u2019t actually infringed on any copyrights. It argues that it\u2019s just a regular TikTok user like anyone else and that TikTok\u2019s and Instagram\u2019s existing licenses should cover their posts.<\/p>\n\n\n\n<p>The shoe retailer is also now seemingly trying to pre-empt any future claims from Universal Music Group, Sony Music, or BMG- who may follow in WMG\u2019s footsteps.<\/p>\n\n\n\n<h3>DSW\u2019s defense<\/h3>\n\n\n\n<p>DSW\u2019s argument is that it is just one of the many users that TikTok and Instagram already have licenses in place for, believing that it doesn\u2019t need any sync licenses itself.<\/p>\n\n\n\n<p>Instead, the lawsuit accuses labels of misleading behaviour given that they have \u201cpreviously encouraged and supported\u201d users to use music in posts. DSW also refers to the free advertising that labels receive from people using their songs in content, arguing that this ultimately boosts sales and streams of the original song.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u201cThe Labels and the platforms never excluded businesses from their prior promises that users of their platforms can incorporate the Labels\u2019 music as part of their posts.\u201d<\/strong><\/p><cite>DSW stated in its filing<\/cite><\/blockquote>\n\n\n\n<h3>What brands and creators need to know<\/h3>\n\n\n\n<p>Just because a song is available on TikTok doesn\u2019t mean brands can use it freely. Brands who use audio for commercial purposes have different rules than typical users. TikTok\u2019s <a href=\"https:\/\/www.tiktok.com\/legal\/page\/global\/music-terms-eea\/en\" target=\"_blank\" rel=\"noreferrer noopener\">current terms<\/a> state that music can\u2019t be used to \u201csponsor, promote, co-brand or advertise\u2026 unless you have obtained separate permissions and all necessary rights.\u201d<\/p>\n\n\n\n<p>In short: businesses need to acquire a license if they want to use music that promotes their product. Each social media platform may have their own licensing agreement with the music industry, but these only apply to user-generated content.<\/p>\n\n\n\n<h4>So, what are the options for doing things the right way?<\/h4>\n\n\n\n<p>Brands and agencies can incorporate music into their content legitimately through two main solutions:<\/p>\n\n\n\n<ol><li><strong>Use platform\u2019s commercial music library<\/strong>: Social media platforms like TikTok often offer specific commercial music libraries that can be used by brands for marketing purposes.&nbsp;<\/li><li><strong>Get a sync license<\/strong>: Brands can directly obtain permission from record labels and publishers to let them use music in their ad.<\/li><\/ol>\n\n\n\n<p><a href=\"https:\/\/routenote.com\/blog\/how-to-cross-post-across-tiktok-reels-and-youtube-shorts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cross-posting<\/a> can trip you up too though. It\u2019s important to bear in mind that even if you use an approved track on TikTok, that license may not apply on Instagram, YouTube, or elsewhere.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-routenote-blog wp-block-embed-routenote-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Cw8vgXcpfu\"><a href=\"https:\/\/routenote.com\/blog\/how-to-cross-post-across-tiktok-reels-and-youtube-shorts\/\">How to cross-post across TikTok, Reels, and YouTube Shorts<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;How to cross-post across TikTok, Reels, and YouTube Shorts&#8221; &#8212; RouteNote Blog\" src=\"https:\/\/routenote.com\/blog\/how-to-cross-post-across-tiktok-reels-and-youtube-shorts\/embed\/#?secret=Cw8vgXcpfu\" data-secret=\"Cw8vgXcpfu\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/images.pexels.com\/photos\/14820414\/pexels-photo-14820414.jpeg\" alt=\"\" width=\"206\" height=\"309\"\/><figcaption><em>Image credit: <a href=\"https:\/\/www.pexels.com\/@jonathanborba\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jonathan Borba<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<h3>Importance of sync licensing for artists&nbsp;<\/h3>\n\n\n\n<p>For artists, <a href=\"https:\/\/routenote.com\/sync-licensing\" target=\"_blank\" rel=\"noreferrer noopener\">sync licensing<\/a> provides an extra opportunity to make money. Every time a brand wants to use your track in an ad or video, they need your permission and they\u2019re expected to pay for it.<\/p>\n\n\n\n<p>That means more revenue opportunities, beyond just streaming. Sync placements in ads, games, films, or TV shows can also help grow an artist\u2019s audience in ways that traditional promotion can\u2019t.<\/p>\n\n\n\n<p>Not to mention, it also gives artists more control. With the veto right to approve or deny any usage, they get to choose which brands, products, or messages their music supports. That\u2019s crucial if you want to protect your image or avoid unwanted associations.\u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"http:\/\/www.routenote.com\" target=\"_blank\" rel=\"noreferrer noopener\">Get your music on streaming platforms worldwide with RouteNote. Start for free today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Warner Music sues over unlicensed music use, the lawsuit serves as a crucial lesson for brands and creators when it comes to using music in posts.<\/p>\n","protected":false},"author":47,"featured_media":105245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24798,1],"tags":[20546,20541,10566,21,648,677,17264],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DSW Shoe Warehouse hits back against Warner Music lawsuit: A lesson on social media sync licensing - RouteNote Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/routenote.com\/blog\/dsw-shoe-warehouse-hits-back-against-warner-music-lawsuit-a-lesson-on-social-media-sync-licensing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DSW Shoe Warehouse hits back against Warner Music lawsuit: A lesson on social media sync licensing - 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