{"id":105237,"date":"2025-07-14T12:57:15","date_gmt":"2025-07-14T11:57:15","guid":{"rendered":"https:\/\/routenote.com\/blog\/?p=105237"},"modified":"2025-07-14T15:43:42","modified_gmt":"2025-07-14T14:43:42","slug":"trilok-ai-band-india-backlash","status":"publish","type":"post","link":"https:\/\/routenote.com\/blog\/trilok-ai-band-india-backlash\/","title":{"rendered":"Trilok, the influencer-backed AI rock band, launches in India"},"content":{"rendered":"\n

Collective Artists Network has created a new AI-generated band that hasn’t been warmly received by everyone.<\/span><\/h2>\n\n\n\n

A new AI-generated band is causing a stir in India\u2019s independent music scene. Trilok, created by Collective Artists Network, is a four-piece \u201cspiritual rock\u201d group made up entirely of digital avatars. Their debut reworks the devotional track Achyutam Keshavam<\/em>, blending bhajans with glossy visuals and an algorithm-friendly sound.<\/p>\n\n\n\n

The band members – Arjun Varma, Aditya Rao, Karan Tripathi and Viraj Rajan – are all fictional characters, each with backstories and stylised “personalities”. According to a press release quoted in Music Ally<\/a>, Trilok is designed to be \u201cplaylistable, memed, debated, and experienced with multi-format storytelling.\u201d<\/p>\n\n\n\n

That debate began immediately. Rolling Stone India\u2019s Instagram post about the launch was met with hundreds of critical comments, mostly from frustrated independent artists. While the song is devotional, the pushback came from across genres – many musicians feeling that AI projects like Trilok take up valuable space and attention on already crowded platforms.<\/p>\n\n\n\n

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A post shared by Rolling Stone India (@rollingstonein)<\/a><\/p><\/div><\/blockquote>\n